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November 7, 2025 28 mins

In this episode of “Do Beautiful Things,” host Jennifer Lawson, President and CEO of Keep America Beautiful, dives into the transformative world of sustainable fashion—just in time for America Recycles Month.

Special guest Tanjuria Willis, founder of Atlanta Sustainable Fashion Week, joins the conversation to share her inspiring journey from nuclear plant systems engineer to entrepreneur and change-maker in the eco-fashion movement. Together, they unpack how sustainability and style can reinvent our wardrobes and redefine what it means to practice mindful consumption. From upcycled runway looks and innovative educational workshops for youth, to collaborations that repurpose game-day banners and promote zero-waste events, this episode shines a spotlight on the exciting future of fashion rooted in environmental responsibility.

Whether you’re a thrifting enthusiast, curious about the impact of textiles on our health, or eager to learn how collaborative communities are turning waste into wearable art, you won’t want to miss the rich insights and practical ideas shared in this conversation.

Tune in to discover how Atlanta Sustainable Fashion Week is nurturing the next generation of designers, fostering international exchange, and welcoming everyone to experience clothing that’s good for both people and the planet.

Listen to the full episode to find inspiration for making sustainability a beautiful part of your everyday life.

Show Notes:

00:00 "Recycling Reality Check Podcast"

05:42 "Journey Into Entrepreneurship"

09:16 "Rethinking Clothing and Health"

11:12 Sustainable Fashion Week Insights

15:58 "Zero Waste Fashion Movement"

18:53 Upcycled Game Day Banner Fashion

21:16 "Sustainable Fashion Made Stylish"

25:08 Atlanta Fashion & Earth Events

27:21 "Reducing Waste, Inspiring Action"

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