How can entrepreneurs create meaningful change while staying true to their purpose? What does it take to measure the impact that resonates with communities? Welcome to the DO GOOD X podcast, a space where purpose meets action. Today hosts Kimberly Danielle and Stephen Lewis, engage with Amelia Conrad, a seasoned development expert whose work redefines how to approach social impact. From her reflections on global inequities and positionality to her strategies for measuring meaningful impact, Amelia offers a roadmap for entrepreneurs seeking to create systemic equity. Expect a candid conversation about listening deeply, embracing cultural context, and crafting data storytelling that inspires—perfect for anyone committed to doing good while doing business.
IN THIS EPISODE:
- (00:00) Intro: Today’s Topic
- (03:18) Amelia shares how her global experiences shape her approach to social impact
- (09:10) Definition of social impact, short-term impact, focusing on individual changes versus long-term impact targeting systemic equity and policy shifts
- (13:09) The importance of addressing unintended impact and how measurements can go wrong
- (16:53) Discussion of qualitative data and quantitative data collection
- (25:48) Co-creating impact measurement frameworks with stakeholders to align with community needs
- (30:05) Data storytelling to humanize impact communication, using narratives and clear data visualization for stakeholder engagement
- (32:51) Resource Roundup
KEY TAKEAWAYS:
- Entrepreneurs can drive social impact by grounding their work in cultural context and positionality, ensuring that their strategies reflect community needs and address global inequities.
- Effective impact measurement requires balancing qualitative data and quantitative data to uncover root causes and address unintended impact, avoiding vanity metrics for authentic insights.
- Co-creating impact measurement frameworks with stakeholders, utilizing data storytelling and clear data visualization, fosters stakeholder engagement and aligns efforts with community-driven systemic equity.
RESOURCES:
The Data Storyteller's Handbook: How to create business impact using data storytelling
BIOGRAPHY:
Amelia Conrad, a development practitioner, specializes in Impact Measurement and research, helping...
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