Are you ready to transform your entrepreneurship journey? Curious how storytelling can boost your sales? Struggling to connect with customers? Welcome to DO GOOD X, where hosts Kimberly Daniel and Stephen Lewis guide purpose-driven entrepreneurs to build businesses that make a difference. In this episode, we dive into storytelling with expert Stephen Steers, who shares how to create customer connection and drive business growth through authentic narratives. Learn practical systems and confidence-building tips to elevate your social impact venture. Join us to learn how mission, vision, and milestones can scale your business.
IN THIS EPISODE:
- (00:00) Intro: Meet Stephen Steers
- (05:09) Defining sales and a discussion on outcome, roadblocks: confidence, resilience, and business growth
- (08:31) The "Magnificent Seven" reasons why people buy: think storytelling to outcomes
- (11:04) The near-death experience that sparked Stephen S’s entrepreneurship journey
- (15:30) Building trust, customer connection, the mission, the vision, and milestones
- (23:34) Solving, not selling, using tools to quantify problems and build confidence
- (28:17) How social impact entrepreneurs should approach sales
- (31:05) Resources Stephen Steers recommends
- (32:33) Four questions for storytelling that sells
- (36:51) Stephen answers off-the-cuff questions
KEY TAKEAWAYS:
- Storytelling is crucial for entrepreneurship, enabling founders to build customer connections and drive business growth by sharing authentic mission, vision, and milestones that resonate emotionally.
- Effective sales focus on solving problems, not pushing products, using practical tools like the OCGZ call script to foster confidence and create sustainable systems for social impact.
- Resilience and faith shape leadership, helping entrepreneurs navigate challenges by trusting their purpose and seeking help to achieve meaningful outcomes.
RESOURCES:
Steers Sales Consulting - Podcast
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