Nina sits down with Molly Shaheen and Huw Collins to unpack how they scaled Maison Wheat from a single boutique into a lifestyle brand—while staying married and mostly sane. They dig into the “walk away vs. walk through it” decision filter, the realities of brick-and-mortar in 2025 (location, terms, team, and story), why saying yes accelerates growth, and how to set boundaries when you live, travel, and build together.
Topics: partner dynamics, pivots, creative control, hospitality retail, date nights, and leading a team when you disagree.
Chapters:
00:00 Intro + LA launch high 01:15 Meet Molly & Huw (Maison Wheat origin) 03:15 Icebreaker: Walk Away or Walk Through It 04:04 Prime retail opportunity—take it or pass? 05:34 Collabs vs. creative control 06:45 Vacation vs. “dream” opportunity 07:51 When your work misses—iterate or quit? 09:30 Working with your spouse (complementary strengths) 12:08 Biggest surprise after opening store #1 19:27 Keys to rapid growth in hospitality retail 23:22 Boundaries & intention in marriage + business 28:10 Making time: date nights, stop times, travel 31:13 Seasons of hustle (family support & presence) 32:05 Goal-setting, discipline, and different gears 36:25 Knowing when to pivot (instinct vs. forcing) 40:39 Disagreeing in front of the team (and fixing it) 42:18 Brick-and-mortar advice (location, terms, story, team) 45:02 Should you go into business with your partner? 50:19 Do Tell: Couples Edition game 53:06 Wrap
Links: Maison Wheat - https://maisonwheat.com/
Watch the full video on YouTube - https://youtu.be/NV8E6Vm815M
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