Episode Transcript
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Speaker 1 (00:00):
keeping it real,
keeping this conversation 100.
The name of the game is theMoney Series, so we've been
talking all things money.
If you haven't gone to see partone, part two, day one, day two
there are four parts per day.
I am pulling apart moneystrategies, but I'm also just
pulling apart keeping more money.
Making more money, having moremoney.
(00:21):
I'm giving you the apps, thetools, the links, the websites,
the how, the details, and what Iam praying that you take away
is the ability that you have toimplement each and everything
that I teach in 24 hours.
Now here we go.
Products Earlier this morning, Iwalked through brand and what
(00:42):
it means to build a brand.
I've talked low and high aboutthis.
One of the brands of thecompanies that I own called DTDT
and as I've now built over adozen brands big brands for
companies and entities I am justbewildered by how much money we
leave on the table by notassociating our brand with a
(01:04):
product.
Yes, we sell this thing for234567810, $20,000.
But there is a reason whyChanel or why Gucci, in addition
to being shoes, or in additionto being the item that Nike can
take the emblem and put it on ashirt and they can make money.
So back in 2018, when we hadjust switched over from being
(01:28):
onwards to friend to DTDT, wewere producing large events,
large scale events that cost mea lot of money to produce.
I was looking for additionaleasy ways to make another $5, if
you will, out of the same event, because I can take the same
audience and not have to go to anew market, take the same
audience and pull more moneyfrom the same audience.
(01:50):
That's the most important partfor me.
When I think of doing a thing,I'm like okay, we got 10 people
here.
They're already spending $1,000with us a year.
That's the LTV, the lifetimevalue of that customer, client
or whatever it might be.
But I was like, how do we getmore without selling the more
services, products?
It is easy, so I just sold thisfrom someone's desk inside of
(02:13):
the studio.
But this is an example of aproduct.
I know it sounds crazy, but wetechnically just have the image
no different than if this were aCzech, a Nike swoosh, not a
Czech.
We have again the item.
These are different, simpleitems that we sell and they
retail anywhere from $5, $10 to$33, $45.
(02:36):
But we have sweatshirts andhoodies, jackets that retail $75
, $80, $100.
Now I wanna show you somethingdifferent, because obviously you
could look at this and youcould look at this and go well,
tiffany, stay with me on this,it's the same thing.
And I'm like oh, it's not.
And let me go ahead reallyquickly and put this.
I wanna make sure I put this.
(02:58):
The moment when you open upInstagram and the first thing
you see is Kanye and you're likewait a second, what is
happening on this feed?
So give me a second.
Here I am, hi, okay, hold on,I'm moving cameras.
Stay with me.
Everybody.
I can do this.
Thank you, I appreciate it.
I wanna be diligent andconsistent.
(03:22):
So the name of the game isproducts making more money with
products.
Can you see me?
Great, perfect.
A moment ago I talked aboutthis.
This is a notebook.
It's a college-bound notebook.
This is one of our tank topsfrom our wellness part of our
world.
Inside it has a very customlogo and we have DTDT on the
back.
Right it's race or back.
(03:44):
But I wanted to show you thisbackpack.
We also have backpacks.
My goal is not showing youproducts.
I wanna show you how this work.
So let's say I sell this $30item.
We sell one a day for sevendays of the week.
If I have a $30 item andthere's one a day for seven days
of the week, then I'm making$210.
(04:06):
Is that right?
Two ton is that $210 a week.
Seven times he's like a seventimes three, yes, okay.
So $210 for the week Okay, nowthat's one product.
I'm selling one a day.
Over the course of a week,that's $210.
Over the course of a month,that's $840.
That's good.
(04:26):
Now imagine if I said thinkabout your audience size.
What if 10 of your customerstook one of these $30 products a
day?
That would be ridiculously huge.
Now I want to show you adifferent spin.
So, outside of the backpack,this backpack retails for I
don't know.
I think this backpack retailsfor about $40 or $50.
It's super comfortable.
I want to show you a differenttype of a product that we have
(04:49):
here Now.
Two of our most popular shirtsfrom our stores are this one.
I don't have time to manageyour insecurities.
If you're one of the awesomepeople who own this shirt around
the world, please can you takea picture and send it to me, and
I will pick the person with thecoolest, most creative picture.
Who sends it to me?
(05:10):
Tag me on social media to addit to, whatever the speed is,
and I will take this shirt, handwrap it my hand, wrap it, hand
package it myself and I willsend it to you.
And if you're a man, then Iwill make sure we send you a
comparable cool shirt or one ofmy favorite shirts.
So let me get back to this.
This doesn't have a DTDT visualidentity on it at all In the
(05:31):
tag it does.
Now, this here is one of our toptwo most popular shirts.
Our second one is a nope caring.
Not today, and I'll also saythis because I already know
someone's going to ask if youdon't have one of these shirts
and you're like, I got to haveone of these shirts, I'm going
to add a discount, a simplediscount, and it'll be 33% off.
(05:52):
I just chose a number, so we'llget a discount or be 33% off
and you can acquire any of theshirts, these two, three shirts.
That's it, because I feel likeeveryone should have this shirt
in the world.
Now, this happens to beslightly different.
This is true to my values.
This is also something where Isay this is a phrase that I say
(06:12):
all the time.
Is it still true to our company?
Yes, is this a company shirt?
Yes, does it have to have thelogo on it?
No, this just has a black shirtwith simple white lettering.
That allows for us you see howI hit my face that allows for us
to say, hey, you can do thesame thing.
You could take your own products.
You can make your own productsin the next seven days.
(06:34):
Now, there's two ways to do it.
You could use a company likePrintful there's Printful,
there's Zazzle.
There are quite a few shirtcompanies that allow you to do
drop shipping for your productsand all you need to do is create
a design and put this thing.
You could create a design inCanva.
You can take your company'slogo.
(06:55):
Every company doing whether$100,000 or $200 million, I feel
like, should have products thatthey're selling.
I mean, apple sells products,dell sells products, chanel,
nike, adidas, fubu I didn'tthink people were still wearing
Fubu like that.
I didn't think people werestill wearing Fila, and Matt
(07:15):
Gill showed up to an event withFila's on.
They were white and budish andI really had to take some time
with myself, but that's anotherconversation.
Every single person can take alogo or an image and put it on
an item.
Now, if you're like Tiffany, Idon't have a logo or an item,
that's okay.
You don't well, you should.
Everybody should have one,because you can create one for
(07:35):
free in Canva.
But if you don't have one, ifyour company doesn't have one,
you can put your name PerryEllis, tommy Hilfiger, coco
Chanel.
I mean, think about this for amoment.
You could take your name andslap it on something.
Walt Disney, you can take yourname and slap it on something.
I know it sounds crazy, but,believe it or not, people will
(07:57):
buy it.
The idea is that you take anitem you're making.
We sell the item for $30.
We sell 10 a day.
That's $300.
Stay with me $300 times sevendays a week is $21,000.
$2100, I was gonna get the map.
(08:18):
It's $2100.
I do this four weeks out of themonth.
That is $8,400.
What are you talking about?
Who couldn't use $8,400?
If I made my goal 12 a day,then that's $10,000 for the
month.
The truth is that your companycould add on another six figures
effortlessly, simply by takingL logo and slapping it on
(08:39):
anything a shirt, a mug, abackpack, a notebook, something
like this a shirt.
Now we happen to have an entireshirt line, originally back in
2018, when I went out into theworld and I was like, wow, this
is amazing.
I'm saying all these things.
People always want them, solet's just take it.
And we played small back thenand I just put it on a few
shirts.
(08:59):
We also have another famous onethat says hello, I'm a drinker,
sell it right now.
But we started selling these atevents, and so now, instead of
leaving the event with $12,000,we left the event with $16,000,
because we simply had productsthat we could sell.
Likewise, we started dabblingand going from a flashing
(09:24):
somebody, I'm flashing somebody.
Oh, this is exciting.
Listen, if I'm flashingsomebody, send me money through
cash out.
Let's just make this real.
Don't let me flash you and youdon't reward me for it, all
right, so if you just couldentertain with me that adding
one, taking one product, oneproduct in mine.
(09:48):
So, do you always drink?
Are you drinking a tumbler?
I don't have a shot glass here,but we have like eight shot
glasses out there.
We sell shot glasses and mugsand we sell tumblers, we have
boxes, we have shirts.
We have so many items.
Thank you so much.
I mean, look at this, these arenow.
Not only do I love these, butthese are probably my favorite
(10:10):
shot glasses.
It's a do the damn thing shotglass and we sell them.
We used to sell them for like$10 apiece before we would sell
it for sorry, before we wouldsell it, for this is a do the
damn thing shot glass before wewould sell it for, I think, $10
or like two for 18 or somethinglike that, I don't remember.
(10:32):
But in our studio we use themall the time.
I go to tons of people's housesand homes, clients and
customers where they'recelebrating and during something
like this is my DTDT shot.
This is it.
You can tomorrow have a productwith your name on it, with a
saying on it, with a phrase onit.
It's easy for you.
(10:52):
If you're inside of one of ourcommunities, please just ask how
.
We personally don't really usecompanies like Printful and
stuff like that to do ourfulfillment.
I know people think we do.
We don't.
We actually keep.
Not always do we do it, but Iwould say most of the stuff that
we sell I've sold in the pastis we actually go and produce
(11:14):
and create the items ourselves,we store them ourselves, we hand
package them ourselves, likethis one goes out in this bag
inside of another package andthis sticker goes with it.
You could sell stickers.
Your company could sellstickers.
We work, does it?
We work as a multi-milliondollar company and they forever
have stickers that they areprinting on and people are
(11:36):
putting them on their laptop.
Now, I used to have a WeWorksticker, but I don't have many
more, but let me show you this.
My daughter so this is my laptop, right?
My daughter gave me this one,this one and this one.
She paid, she bought them andspent $5.
This is a multi-million dollarcompany.
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It's BTS, the music companythey created, bts and friends,
or whatever their names is.
This is from this.
This sticker.
You can't see this one anymore.
It's a coffee stickers fromStarbucks.
I paid like 495 for thissticker from Starbucks.
Now, I don't want to sayanything, but this stickers
clearly faded in comparison tothe other stickers, and this
(12:18):
sticker, which is our DT DTsticker, and this sticker went
on the same day.
I'm not gonna say anything.
I'm not saying anything toanybody.
We're not.
We're not throwing Starbucksunder the bus, but I just want
to say this is the sticker.
It said coffee, coffee, coffee.
Now my favorite sticker up here,which I know this sounds
ridiculous, but we bought this,we paid for it Joe, joe, 2020.
(12:38):
This is Joe.
This is the Tiger King.
I want us to be clear.
The Tiger King this is myfavorite human, the Tiger King.
I'm publicly letting everybodyknow, but he reminds me every
day that Once I saw Joe exoticrun for president, or I saw Joe
exotic do anything, or I sawthat there was a Tiger King and
people ate it and entertained itand he had the confidence to do
(12:59):
all the things, I was like therest of us on this plan, I just
play games.
Anyhow, my point is showing youthis is because each one of
these were bought.
None of these were given free.
This is a query sticker.
This is one of our old companystickers.
It says hello.
I am a dreamer.
I think I'm gonna bring thisback.
Dt, dt.
This is another sticker mydaughter bought, from Something
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I don't remember, but my pointin sharing this with you is that
there's products all aroundwaiting for you right now.
All you have to do is take alogo, an image, and put it on an
item and begin to sell.
That's really it.
If it were me.
Instead of drop shipping, let metell everybody why I don't like
drop shipping.
Drop shipping.
I heard this years ago fromdigital marketer friends that I
(13:40):
have that do millions andmillions of dollars and in a
mastermind that I was in or amin, and I remember them saying
you know, drop drip, dropshipping is really for like,
when you don't really care aboutpeople, and I understood it
Because I got a drop ship itemand it wasn't really full of
love.
I know it sounds woohoo andfoolish, but every time we
(14:00):
package something or createsomething, we literally pour
ourselves into it.
So that's why we didn't go downdrop shipping lane.
For us it's a little bit moreexpensive, but the result is
awesome.
You have better quality shirts.
You have got it.
Better quality items.
They last.
You're able to put fun things.
We put handwritten notes, alltypes of cool things inside of
what we sell and produce in themarket, and we also get to make
(14:21):
sure that the quality is there.
So, whether it's a shirt likethis that has a phrase note,
karen, not today, I don't havetime to manage your insecurities
or it is one of your, just yourlogo, your company's Plano,
black and white logo, we haveour logo on everything, our
image, our imagery on everything, and everything adds another
(14:42):
dollar in our bank account, andEvery single thing allows us to
do more with less.
The end the end.
If you have questions aboutcreating products, you want to
get your company started increating products.
You need help figuring out whatproducts there.
If you're inside of one of ourprograms, please go ahead and
ask coach.
If you are, you need other help, please go ahead and send a
note.
Tiffany, at Tiffany larveycomms, sure, but just ask right
(15:04):
here.
I'm gonna be here all weektalking money, money and more
money.
Goodbye from the DT.
Dt studio.