Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Who says that you
can't just sell all the things
online?
Now, the number one question Iget all the time is, tiffany,
how do we move products andservices online as well as we do
offline?
Now, there's two things I'mgonna cover today separately.
One is going to be online, thesecond is going to be offline.
(00:22):
I decided to bring live talentinto the room and I really want
you to say hello to the soundengineer, the makeup artist, the
production, broadcast producer,media Exactly.
(00:46):
What else were the other titles?
Media, media, manager, okay.
Now, one of the very firstthings that is vital for you in
one of the very first thingsthat's vital for you in
producing an effective way tosell products and services
online.
(01:06):
And I want to start here.
It starts with a frame.
So my goal during this time isto show you how to sell online
and how to move a product orservice, and also to show you
the difference between moving alow ticket item and a high
ticket item.
Now I have my amazing assistant.
Everybody's gonna say hi, kayla, hey, hi, kayla, hi, okay.
(01:30):
And there's two things.
So, number one you need a frame.
Decide on what part of youroffice, your studio or your home
that you're gonna have adedicated thing place that you
set up that you don't move.
Right now I'm in Studio B inthe Do the Damn Thing Studios in
Phoenix, arizona, and this iswhere we produce these type of
(01:53):
experiences, our lights, ourmany lights.
Now we have multiple studioshere and we could make shift and
use this for three or fourdifferent things, but we use it
for just one.
I wish you could see.
I think what I'm gonna do isI'm gonna take on Instagram.
So if you head to Instagram onthe Do the Damn Thing page, I'm
(02:13):
gonna take off this device.
If I can, I can do this.
Right, he's like, oh, you'regonna drop, it is what you're
gonna do, but I wanted to showyou really quickly.
Actually, I'm not gonna take itoff.
You see these lights?
So we have multiple lights likethis that are constantly.
We have a station that's overthere and this is set up for us
(02:36):
to have statically all the time.
So that way, the only variablething that's moving is me.
This allows for us to move,talk, sell, position, create on
a regular basis.
Now the second thing I'm gonnasay, the second thing I'm gonna
tell you, is you have to havesomething cute in the frame.
(02:57):
Now you might be thinking toyourself, well, you might be
thinking to yourself, well, I'mgonna have a cup, a bear or
something else, but truthfully,I decided to have something way
cuter in my frame.
Say hello to cuteness, hi.
Okay, so I decided to havesomething cute, way cuter than a
(03:19):
cup or a flower or a thing.
I just decided to have a human.
Now why did I decide to have ahuman?
Because I thought there wasnothing cuter to put in my frame
than my amazing daughter, whois here in the DTDT studio today
, getting to the next level ofmedia management broadcasting,
(03:42):
her broadcasting engineercertification and her makeup
artist status.
Now it's tempting to look at lowticket items that you have and
you say, okay, great, I havethese things.
So I brought a couple ofdifferent things from the DTDT
studio, so, one by one Kayla'sgoing to hold up each and every
one so that you can take a lookat the different items that we
(04:04):
have.
And what I want you to thinkabout is like ask yourself this
do you have these level ofthings sitting inside of your
home office, inside of yourcompany?
The reason why this is soimportant for me is because, if
you are a high ticket providerand you mess around and you're
going to yourself oh, let mehold up this item and let me
(04:27):
tell everybody right now, today,shot glasses are on sale for
$5.99.
As tempting as it is to wake upand sell this item only and I
don't want you to think thatthey're not viable as tempting
as it is to sell this item onlythe truth is that this is an
accessory to your core sale.
(04:48):
It's an accessory to your coresale.
There is no limit to what youcan sell online, but the way
that you frame what's in frontof the end user will make or
break the experience.
So I have two options.
I'm teaching today a class, butthis class could have been how
to master how to sell a hundredK from a stage.
(05:11):
This could have been how tohave a million-dollar team.
This could be how do you set upa physical studio?
We could have done thistraining on an infinite amount
of things.
That's driving me nuts.
So this, we could have donethis type of training on hold,
(05:39):
on give me one second, as I havethe tiniest technical
difficulty, tiniest so we couldhave done this type of training
and it could even be on how doyou build a relationship with
your daughter.
Right, like, how do you go likethis and build a relationship
with your daughter?
(05:59):
But the things that are in theframe are the accessories.
The things that are in theframe are the accessories.
Now I'm going to go through aquick segment and I'm going to
show you.
I'm going to do a teaching andI'm going to show you how to use
or position a low ticket iteminside of a high ticket world.
(06:20):
That's my goal and objectivewith this.
How do you position a lowticket item in a high ticket
world?
The key is to have the itemspresent when you're teaching and
make them an inferior part ofthe experience.
Now watch, I really truly thinkthat leadership is one of the
(06:42):
most important things that wecould ever embark on as CEOs.
I never, ever, thought ofmyself as a leader, but I
realized that being a leader isso much more than just showing
up.
I realized that being a leaderwas so much more than just
employing people.
Being a leader was being thesame person behind closed doors
as it was in front.
It forces you to be consistentin being committed to making the
(07:07):
hardest decisions.
Some of the things that I use inmy leadership, or my leadership
journey is this bracelet.
I know this sounds wild, but dothe damn thing bracelet that we
have here, we give out in ourprograms.
This is one of the things thatallows me to feel most confident
.
There's a lot of times that I'msaying to myself man, I don't
(07:31):
even know, I really don't knowif I'm ready to do the thing,
but having this bracelet on inthe midst of all my other fancy
jewelry really puts me in theposition of being in the right
mind frame, feeling the mostfocused, being the most excited,
because you need a visualreminder to keep yourself strong
.
(07:51):
Leadership is the mostoverlooked part of growth when
it comes to scaling a company.
It is not sales or systems, itis leadership, because
leadership and your people andyour company culture go hand in
hand.
If you really want to up thegame when it comes to scaling
your business for the rest ofthis year, walking into the next
stop, focusing on the systemshead into leadership lane and
(08:12):
ask yourself am I the kind ofperson who is worth following
Like?
At the end of the day, that'sthe most important question I
feel, like for every leaderPeriod and the subject.
So, as you see, I really didn'tfocus.
My topic was not about come getthis bracelet.
My topic was highly focused onme being a leader and that I
(08:32):
need to be reminded every daythat this that wearing this
thing, wearing this bracelet iswhat gives me the confidence to
go and make hard decisions.
Does that make sense?
You saw that?
Okay, now the next thing that Ihave.
So our lovely assistant here isgoing to show you.
(08:53):
I hope she's going to hold thisup to the camera.
Each one, just one.
We're going to hold it up righthere, okay, so this is a and
we're going to and let me justput it here really quickly for
those if you're on Instagram.
So here you go, mama.
So this particular item is amagnet, and this magnet what's
(09:18):
important about it for me isthat it it's a reminder.
It goes on my fridge.
It basically says to win to win, sometimes you have to be
willing to fail 97%.
To win, sometimes we have to bewilling to fail 97%.
(09:38):
I used to think that you had towin 97% in order to be
considered a leader or a winner,and that's not even close to
being the truth.
I used to write this down, butI wanted it to be somewhere.
Sometimes you need visualreminders while you're like,
with wherever it is that you'regoing and with what you're doing
(09:59):
.
Visual reminders like this makeit really easy for me.
Again, what I just did is Icreated a piece of content.
I added the smaller item inside.
So think of yourself as doing atraining and having one thing
present all the time that'ssuper duper cute or that's true
to your brand.
Now you can't put your child oryour kid or your wife or your
(10:23):
husband in the frame becausethey are not for sale.
I have to make sure I put thatpublic disclaimer before
someone's like Tiffany, we're onthe website and we can't find
Kayla for sale.
Okay, that is not an option.
$25.
You know what?
$25.
$25.
, $25.
You know what?
I am over this?
$25,000.
Listen to me, yes, so the keyis to have the items within the
(10:49):
frame.
Let me show you another way ofdoing this.
All right, guys, so we areabout to go deep down and build
out our story funnel.
Okay, because really you're onestory away, or you're one
moment away from telling yourstory, to change everything in
front of you.
So I'm going to grab my do thedamn thing notebook and in my do
(11:12):
the damn thing notebook, whichI love because it says we won't
settle.
I really wanted to say we won'tsettle, mother, but I can't
really do that.
That won't go too far.
Kayla's like wait a second.
This here I'm going to grab mydo the damn thing notebook and
I'm going to get started and I'mgoing to write.
This is not the focus of theitem of the conversation.
(11:35):
What we're going to do is thefocus, and this is the tool I'm
using to do it.
That's going to allow you to.
That's what's going to allowyou to.
She's like what would happen?
It's noise.
No, don't worry, that's what'sgoing to allow you to take your
(11:56):
product, show it to the worldand put it down.
Now could I include a link tothe notebook?
Sure, the the mercy and sayingCan I mention the notebook again
?
Yes, I can, but what I don'twant to do is make the notebook
the most important.
I don't really want to make thebook the most important unless
(12:18):
I am actually unless it's a booklaunch and I'm in the middle of
like a focus effort on doingthis thing.
Does that make sense?
Unless I'm doing a focus efforton doing this thing, I don't
want to focus all my energy andeffort talking about the book.
What I can do is have the bookhere in the frame of which I'm
(12:43):
talking Now.
I could go on and on about thedifferent products that we have,
but my goal is to get you toentertain these three things
that if you set up a structuredplace number one.
Number two you have somethingreally cute in your frame.
Number three and that you like,it's the other part.
(13:07):
And number three, you take thetime to use the item.
Very often you see me on camerawith a DTDT shot glass, and
this DTDT shot glass becomes anot focal point, but a really
big part, like we just didTequila with Tiffany yesterday.
(13:27):
And if you're curious aboutwhat Tequila with Tiffany is,
head to tequilawithtiffanicom.
It is where, one time a week,we are together, women are
together, connected and sharingthe moment of simply having a
drink virtually.
And I give them the game rawand uncut, from my friends and
(13:49):
peers and people who are runningsome form of a game, and I say
a game meaning they're playingsomething to win.
That's it.
So they're failing and winningweekly and learning.
That is delicious.
Now, this could have been theproduct, but this is not what's
important.
What's important is the energyand environment that it's in.
(14:13):
Having this on the table andvisual for everyone to see
allows me to go.
Oh, if you want one of theseshot glasses, like for anyone
who's watching this.
I think I said that we do like33% off.
Some link is gonna go here Ifyou want the shot glass or the
book or this or any of thisstuff.
During this time, we're goingto be providing a 33% off link
(14:39):
to most items and if not, it issome other great awesome
discount.
Selling online is easy.
Low ticket is what I focus on.
I'll focus on high ticket lateron today, so you'll want to
come back and watch that.
But low ticket items you shouldbe moving one a day, 30 days
(15:01):
out of the week, 365 days a year.
Do the math, take out yourcalculator right now.
If you sold this shirt for $33,now this shirt we sell for $250
outside of a program.
It's a program shirt for DTDTUand it's our boss shirt, a
person that doesn't have time tomanage your insecurities.
But let's say we took thisshirt and this shirt.
(15:23):
Well, this is actually.
This is a shirt I feel likeeverybody should have in their
world, because it allows you toshow up faster and then you
could just keep your mouth shutand just stare at people, you
get it.
You could just keep your mouthshut and just stare at them and
say and then you give them theeyes that say like, say
something.
Now, this particular shirt wesell for $33.
(15:43):
So do the math.
If you had an item where yousold for $33, 33 times five or
times seven I'm not going to dothe math because I screwed it up
the other day so 33 times seven, can you believe mom screwed up
math?
She's like yeah, yes, I did 231.
I was like I was like yeah,I've got this.
(16:04):
Stay strong, tiffany.
Okay.
So $33 times seven is 131.
$231 times four.
I can't do that in my head.
I know I can't do that with asheet of paper 924.
$924, okay.
So $924 times 12 is 11,088.
(16:31):
11,088.
You can do a whole lot in yourworld with $11,088.
If you don't have a productright now, that in your life,
tiffany, what are you talkingabout?
Come up with one, create one,make one.
I don't care what it is, Idon't care if it's a button.
Sell the buttons, it doesn'tmatter to me.
Sell the stickers.
Still, something, one a dayover the course of the year will
(16:52):
absolutely change your year Twoa day.
Imagine if we multiply that, ifyou can go ahead and run your
math off of something that youhave and tell me what it is and
put it inside of this thread.
I'm just using this as anexample.
And, yes, you can have thisshirt at that same discount
while supplies last, becausewe'll actually be shipping them
(17:13):
from Phoenix and we don't have aton of them.
Okay, this has been so much fun.
Selling online Can I really movea unit?
The answer is yes.
Selling online Selling okay,what do you think about selling
online?
It's a boss, it's a.
It's it's boss, it's boss.
(17:35):
Fair.
If you have any questions, letus know.
If you have any questions forour sound engineer, please let
us know.
She's available for a Q and Alater on today.
If you are trying to figure outwhat product, please begin to
brainstorm now and then sharethe item, the link, the concept
and put it in your frame.
(17:56):
That is how you'll move morefaster and how you'll add
another 10, 20 or 40% into yourbottom line.
But everyone should have oneitem that we added.
The end Bye.