Money Series : Profit Maximization through Bulk and Bundle Offers

What if you could transform your business strategy in a way that not only boosts your income but also saves you time and effort? Unlock the key to a lucrative and less demanding business model in this game-changing episode. We delve into the transformative power of moving away from selling individual units to creating attractive offers or bundles. Through sharing personal experiences and real-life examples, we illuminate the potential this approach holds to revolutionize any industry. 

Are you tired of constantly managing too many details? We break down the myth that selling low-ticket items individually is the most profitable route. Instead, we champion the selling of these items as part of a higher-ticket bundle. And if you're pondering where or how to sell these bundles, we've got your back. By the end of this episode, you will have a clearer strategy for creating passive income, working more efficiently and maximizing your profit without additional labor. Discover how to make your products work harder for you, identifying opportunities to sell in bulk and making your business model more efficient.

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Episode Transcript

Speaker 1 (00:00):
Listen and listen carefully.
We are knee deep in this moneyseries and what I love most
about it is that you haveliterally no excuse, like At the
end of this, whether you'rewatching one, two, three or five
of them, you have a veryspecific thing that you can go
and do and implement in the next24 hours.

(00:21):
That's the key.
This is gonna work, whetheryou're at a hundred K or you're
like I'm at a hundred mil.
I Say a hundred mil, but maybewe'll dial it to ten million.
Okay, I'll be fair.
We have these low ticket itemsand so, like this, we have this

(00:42):
low ticket item.
So we talked about this earliertoday.
This is from one of mycompanies called DTDT.
Do the damn thing, and this isone of the products they sell
this morning.
If you didn't watch the series I, I went in depth around selling
products and making money withproducts, not leaving dollars on
the table, but I said I Want totalk through high ticket.

(01:02):
I mean low ticket, because ifyou spend your time, energy and
effort selling a 33 dollar item,a 50 dollar item or even a
hundred and forty seven dollaritem, I know that it that cycle
creates a Volume world of a lotof pressure, a lot of Management

(01:23):
, a lot of details, a lot ofthings, and I just don't want
business to always be about alot of things.
One of the models that I lovethe most, that, I feel, really
wrapped up the game and showedeverybody that you can.
You can walk into an industrythat is set and you can create a
brand new concept around thesame offer, simply by being

(01:46):
creative and moving away fromselling individual units and
move into selling bundles a k aoffers.
So we have a shirt like this.
We retail this shirt for 33dollars.
This is our.
I don't have time to manageyour insecurities.
There's also another sister ofit called nope care, and not
today.
Now you might be thinking I'msaying bundles are.
Let's take a shirt and bundlein the mugs.

(02:06):
Now the thing is $52.
That is not what I'm saying you.
I cannot pay bills on $52.
Though I can pay a bill $52times 10 sales for the day,
that's $500 times five days ofthe week.
Could I pay a bill on $2,500 amonth a week?

(02:27):
Yes, $10,000 a month?
Yes, but honestly, I could notsustain our bills with that
money.
There's no way, which meansthat in my business model, I
can't think of a low ticketoffer or a low ticket item as
the thing that we're gonna useto sail the ship home.
We bundle it.
So a couple of months ago I wasremembering my very first time I

(02:51):
had a company reach out to meand say, hey, I love your do the
damn thing t-shirts.
I'd love to buy one foreveryone in our company.
And I'm like, oh, brilliant.
So I sold them 30 or 40 shirtsat once.
Now, at this moment, I was like, okay, 33 times 40, 50 easily
were easily close to the $1,000mark.
I feel sick thinking about thatamazing person who has a thing

(03:18):
that's under about $200 and theyspend all their time focusing
on selling the thing.
I'd rather you spend your timeon selling the thing that has a
bit of little things inside ofit.
I'd rather you go and knock on20 doors and sell 10 bundles of

(03:39):
10 t-shirts to a company thanfor you to make 25 sales of $33.
The reason, my logic, simple itis a lot easier to move your
low ticket item, and wrapped upinside of a bigger ticket item
or inside of a bundle, than youthink, and I don't mean bonusing
it in.
Why are you selling one book?
Why aren't you reaching out toorganizations and saying I can

(04:05):
sell.
You have 100 real estate agentsGreat, I have 50 books for 50
of those real estate agents.
Would you like to buy that fortheir continuing education?
So much easier to pick up thephone, have one conversation to
move a unit, but the unit is aunit of 50.
And now we're looking at 30bucks times 50, that's money
Fast forward, whether it's ashirt, a mug, an item, a

(04:27):
pamphlet, a workbook.
There is a client that we usedto have and her specialty was in
personal development physicalfor the corporate woman and she
would go into companies likeKPMG and run workshops where we
charged, I think, like 150.
So instead of her coachingpeople or helping people one on

(04:48):
one or having a service one onone, I want everyone to think
that the way we scale outside ofa high ticket offer is always
going to be one to many.
Some form of a one to many isreally the name of the game.
So we would build theseworkshops and we'd have 10
people or 20 people who would bethe lean-in for the workshop.

(05:12):
We would charge $125 per person.
Then we charge $50 per workbook.
Now we were at a hunt Insteadof helping one person at $175 a
week, we said great, we'll doone workshop.
$175 per person, times the 20people that are there, you do
the math, that's a lot of money.

(05:33):
All she needs to do is do fourof those a month for four
companies a month.
Three companies a month andshe's making.
There is an additional $100k inher business, in addition to
whatever types of products orservices that she's pushing out
the door.

(05:55):
Not only is the name of the game.
Let us dial deeper into movinga product.
I don't want you to settle forselling your products and
services one off.
It'll take you forever to sell100 of those units.
It'll take you forever to sell100 of those units.
I'd much rather see you takeyour individual item and to put
them in a bundle and just dialin.

(06:16):
And if you're like Tiffany, Idon't even know where to sell 30
of my books.
I don't know where to sell 30of my shirts.
Ask the question wherever youget access to Ask the question
and make sure you tag me withthe act to symboltifnilarguercom
and I'll be happy to help you,point you in a direction,
because what I know for sure isthat in the Money Series, doing

(06:38):
more in less time is best.
It takes a lot of energy andeffort to sell 100 books.
It does, which is why, insteadof selling to 100 people, if we
could just get four people topick up 25, we win.
Who?
What organization?
Church, school, hire, ed andeven for-profit insurance
agencies, accountants likecopier companies.

(07:01):
I could think of so manyindustries in which that CEO,
owner, leader, director islooking for opportunities to
enrich the people that they workwith.
If you give them a low-costoffer that is delicious, that
they can sell per person, we'reall off to the races.
We're all making more money.
What would you do with another100K in your company?

(07:21):
What would you do another 250Kin your company?
What if I told you that that isthe thing that is having you?
That is the answer of how do wecreate more passive income?
How do we create more dollarsthat we don't have to dot, dot
dot?
How do we not use labor, notuse energy?
How do we?
It's inside of the productsthat you haven't bundled yet.

(07:43):
That's it.
We are done for this moneyseries and I think that we're
going to talk about products onemore time, but it's going to be
good.
I'll see you at six.