Unleashing the Potential of Phone Calls in Business Development

Ready to challenge some common misconceptions about phone outreach and sales calls? Here's a fascinating fact: a whopping 82% of buyers are open to meetings from sellers who proactively approach them, and over 40% consider the phone as their preferred sales tool. Yet, it's alarming that nearly a third of leads never receive a follow-up call post-initial contact. This episode peels back the layers on these stats, illuminating the significance of this old-school method in today's business landscape. We share some compelling real-life scenarios that reinforce the need for everyone within an organization to get hands-on with sales and enhance cash flow. 

Shifting gears, we then delve into the manifold ways phone calls can be utilized to unravel problems. Thought phone calls were all about sales? Think again. We take you through strategies that illustrate how proactive outreach through phone calls can effectively leverage your knowledge, influence, and authority to get things done faster and more efficiently than delegating tasks to a team. Drawing upon our personal experiences, we offer practical tips on harnessing the power of phone outreach to build successful businesses. Let’s get you to rethink and reevaluate your approach to phone outreach and sales calls, one conversation at a time!

There are a couple of next steps that we have for you and are excited about you taking!

1. Do you need help? Like REAL help with your life or business and don't know where to start? We've got you. Fill out this application at https://www.dreamersapplyhere.com/ and let us know what's going on and how we can help.

2. Ready to build your DO THE DAMN THING LIFE? Join us live at the NEXT LIVE event! We can't wait to see you live and welcome you into the family!

3. Are you connected to ours or our CEO's INSTAGRAM or Facebook ... And here's our INSTAGRAM

4. Youtube - WHY YES... we have a WHOLE lot to say there... here is our favorite.

5. Not sure what you need? Look at the list we put together for you here :)

Episode Transcript

Speaker 1 (00:01):
Let me read you a couple of statistics real quick.
Okay so, number one themajority of businesses and
consumers predict that theirmoney will increase by their use
of phone over the next 12months.
Number two cold calling is aform of proactive outreach, and
82% of buyers accept meetingwith sellers who proactively

(00:23):
reach out to them.
I want you to think about thatstatistic alone.
I was going to say somethingelse, because there's a third
statistic that says that 42% ofrespondents say that the phone
is the most effective sales toother disposal.
Here's why this even matters.
The other day, I was talking toa CEO.
They own a huge organization tohave 18 employees and she's
like Tiffany, we are strugglingfor money, like we need more

(00:43):
money.
And I'm like okay, well, youguys are doing a little over a
million and you're trying tofigure out how do you put more
money under your belt.
And I'm like wait a second,let's just talk about the basics
here.
How many sales calls have youguys actually done?
She's like sales calls.
I'm like wait a second, howmany people in the last 24 days,
the last 24 weeks, the last 24months?

(01:04):
And you guys won't like this.
Hi, we have a product.
This product is good.
We love this product.
We think you should buy it.
We are the solution to yourproblem.
She's like zero.
I'm like so let me get thisstraight.
You're having money cash flowproblems.
You have 18 people on your team, oh, but Tiffany, they do
different things.
This one's on the floor, thisone's on this.
I'm like, yeah, but here's thetruth of the matter and the art

(01:26):
of cash flow and scalingeverybody wants to get paid and
everybody's going to get paid,whether there's a janitor or not
, whether they're the painter inyour business, the operations
manager, I don't care if they'rethe glorified COO, it doesn't
matter.
Everybody is going to get paidbased on your ability to put
money in the bank, and Everybodygets paid off of these things

(01:47):
that we sell to put money in thebank, which means that if we
have a cash flow problem, wehave a company problem, we have
a we need money problem.
Then everybody needs to be partof the solution.
The easiest way is to pick upthe phones.
I'll think about this for amoment.
Co-calling is a form ofproactive outreach, and 82% of
buyers say that they'll acceptMeetings from people who pursue

(02:08):
them.
Now you might have you mightsay this to yourself because I
had a team member.
I have a team member who has apretty high, higher pay grade,
right, one of our ma one, yes,and he said to me he was like
you know what?
I was like hey, we, everybody'sgonna pick up the phone to make
calls.
And At some point, and he waslike I don't make calls.

(02:29):
And I was like, yes, you do,because you like to eat.
And he was like and I'm likeeverybody's gonna play part of
the solution.
Then his immediate response tome was the Tiffany, you don't
understand, and this was sometime ago.
He's like you don't understand.
I'm the kind of person whohangs up, hangs up the phone
when people try to call me.
I'm like I get that, IUnderstand that.

(02:50):
I don't want you to think ofyourself as a telemarketer.
I want you to think of yourselfas a solution provider To my
hair's flying all over the place.
I'm in these Phoenix streets,there's wind here, they got a
boob, a booby of somethinghappening.
We're all the dust in the windand so, yes, my hair might be a
little bit of a crazy, but Ijust came out of the office

(03:11):
because I'm like I gotta tellyou this today in the daily tea.
I Know that it's easy to confusetelemarketing for like reaching
out it's.
You don't reach out to yourcommunity, people in your city,
the businesses that are here,and you don't say, hey, we're
really great at what we do, wesolve said problem.

(03:32):
We help that type of people.
And who will?
Yes, you can do fancy marketing.
Yes, you could do like paid ads.
Yes, you can do all thesethings and they work.
They're very viable, they workand I believe you should do them
.
But nothing is gonna be justgoing out.
Do you know?
I built a multiple seven figurebusiness up to millions of
dollars by leaving my house,walking out the door, getting in

(03:56):
my car, driving to a city likethis and then going Hi.
I have this solution to yourproblem.
Do you want to buy a productfor the person who's trying to
doubt me and saying that you didthat?
Tiffany and blue collar orwhatever?
No, I sold half a milliondollar contracts by doing just
this.
My business partners back then.
Where's your own preparation?
You look packer hardware andsoftware and I sold the blank

(04:19):
out of them, but I did it byleaving my office and knocking
on the door.
You can button up your cashflow.
You can button up your businessright now by literally just
jumping on the phone.
You know, one of the things thatI implemented that was really
hard for me to implement was tosay everybody has got to reach
out.
Like you know, everybodydoesn't have to be great at

(04:40):
reaching out, because everybodyhas to do it.
Let me read you a couple ofother in statistics Um, it's 30%
of leads never received afollow-up call after the initial
contact.
So I remember her and saying tome okay, tiffany, fine, I'm
gonna get the list and I'm gonnago through everybody one time.
How many people?
500, great, I'm gonna calleverybody once.

(05:00):
And I was like uh-uh-uh-uh,that's not what we're doing.
You need to know what by when.
You need to know, like, ifyou're really gonna do something
and we're gonna make an impact,do you have?
You've got to be able to lookat it.
And the person has got to beable to say they said no and
they said yes.
So he's like well then, howmany times do I reach out to
them until they pick up thephone?
That might be once a week oronce a day until they pick up

(05:25):
the phone, but at the end of themonth you got to have an answer
on all of these.
They need to like.
You need to be going like thisand talking to them so much that
they're like hey, leave me theheck alone.
Stop reaching out to me, stopcalling me, stop asking me for
questions.
Um, by making just a few morecall attempts, sales reps
increase their conversion rateby 70 percent.
What would happen to you andright now I'm on HubSpot and

(05:49):
this is from Crunchface whatwould happen if you close 70% of
the leads that you've had inthe last 60 days, the last year?
Think about that number.
Like our average, let's say ourone in one of my companies, our
average product is about$15,000.
So if I close even for me, thiswas what I was like oh, I'd
rather do more for my team andthe things that we're after and

(06:14):
Put more money that way than tosend, spend money and just
arbitrarily handing it to ads.
Why is your, why are you toogood to also pick up the phone?
So I'm not gonna ask themanager to do something I'm not
willing to do.
That.
This doesn't make sense.
You?
You might say, well, tiffany,I'm too big or too mighty to
work on such and such.
Well, then you know what youtake the A leads.

(06:35):
If your average sales $15,000,right?
So let's say I had my teammember make calls for that, I
Might be picking up the phoneand making calls for a hundred
thousand dollar opportunities.
How do you sell more of yourclients or customers?
Or how do you sell more unitsto one customer at once?
Bottom line?
The bottom line is like goingback to the basics is Nothing

(06:58):
more than me saying to you, likewe both have a lot more control
than we realize To changewhatever is this in front of us,
and we probably haven't changedit because we're trying to use
all the fancy BS that peoplekeep.
Porn is that we need to doCreate, build, pay for, and
we're throwing money and we'rethrowing speed at it.
No, it is not fast to send atext message one-on-one from an

(07:21):
Independent phone number, butit's way better because you're
gonna get a better rate Then.
You're gonna get a betterresponse rate than someone
seeing that you're sending amass text message.
So all the people in yourdatabase.
This might sound crazy, but whatif I told you that by going
back to the basics you fixeverything for the rest of this
year?
What if I told you simply by?

(07:41):
By sitting down for the firstfour to five hours of the day
and Picking up the phone andbeing committed to calling 50
people.
What 50?
Make them up, tiffany, I don'thave 50 people on a list.
Go to your friend's book onFacebook and press the call
button on your Facebook app.
Facebook got it, instagram haveit, I believe LinkedIn have it.
You can call people directlythrough the tool.

(08:02):
Just call 50 people on yourFacebook and be like hey,
tiffany, you can't call Facebookpeople, why not?
Who said you can't?
You said you can't, you made itfor all.
There is no law.
If there was a law, then thebutton wouldn't be there.
If other people weren't doingit, then the button, the button
Wouldn't be there.
If it was something that wastaboo, the button wouldn't be
there.
Other people are using thebutton to make a lot of money

(08:24):
and to go back to the basics,and you could be too.
My bottom bottom line for you isthis If you have a cash flow
problem, if you have a businessproblem, you have a money
problem.
If you have a whatever problem,go back to the basics and pick
up the phone.
I myself am about to go andmake more calls, but it's not
because we have a cash flowproblem or business problem is
because I have somethingspecific in a totally different
direction.
I got a bill.
I promised that I would getback on top of a project I left

(08:47):
two years ago.
I got to go on tour this yearand we have about eight weeks to
build an entire tour throughthe east coast and the west
coast, and I've got to pull alot of strings, calling a lot of
favors, reach out to a lot ofpeople to get this thing done,
and I know that as easy as it'sbeat it'll be for me to send out
emails and create fancywebsites and hope the market

(09:07):
sees it.
I know that there is no wayshape form figure for me to get
this thing done faster than forme to sit down in the chair
Before my team gets to it.
Call the bigger favors.
There goes my friend.
He's like oh, she's talking,she's talking right now.
It's the daily train with thedaily tea.

(09:31):
The daily tea in the dailytrain needs to get a daily
coffee, what it needs.
So bottom line for me here isthat I really truly want you to
go back to the basics with me.
I knew that there is no otherway for me to get this book for
done.
There's way too much time.
There's not.
I mean, there's not enough timeand there's way too much to do.
If I try to delegate it all tomy team, it'd be hard because

(09:52):
they have to do multiple stepswhere I knew that I'd be able to
use my knowledge, my status, myleverage, and I'd be able to
have conversations very quicklyand Move the needle faster for
us in the next week.
So I have a tie of a hard taskof picking up the phone, making
phone calls and Getting thispicture together At quickly, and

(10:18):
there's nothing simpler than byme using this and going hey,
this is Tiffany Largi, rememberme, I'll see you tomorrow.