By now you definitely will have seen @Karinairby (1.2m followers) and her famous swimwear brand @Moana_bikini (570k followers) online. Many of our guests have built their following and then launched their own brand but one of the things that makes Karina's journey different is that she built her brand first and then her personal page exploded afterwards.
Today on the show she tells us:
- How she did it
- What it takes to grow your own brand
- How to shake off the haters and use them for great content
About Karina
After being dissatisfied with the quality, cuts and prints available in the Australian bikini market in 2011, Karina decided to do something about it!
Fast forward over 10 years years and Karina is the head of Moana Bikini; a brand and team who are driven by the desire to create the most bright, bold and comfortable swimsuits for women of all shapes and sizes, all around the world.
With a strong focus on community, empowerment and body positivity, Moana has grown into a truly international, cult brand with a legion of fans and customers around the world – dubbed ’The Moana Army.’
Now, she uses her personal brand to spread the message of self love and confidence to women all over the world… as well as calling out the haters, like they deserve!
Karina lives with her fiancé, two chihuahuas, Billie and Barnie, and cockatiel, Charlie, in Currumbin on the Gold Coast.
MENTIONS:
- Moana Bikinis - her swimwear range
- Frank Body
- @AlanaBlanchard - surfer
- Hello Fresh
- @BretmanRock - fave creator
- Videoshop - app
- Vsco Cam - app
- Colour Tone - app
- Cadbury - dream collab
Leave us a voicemail for us to play on the show
https://www.doyoueveninfluence.media/voicemail
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Mixing and mastering by James Buckingham
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