In this episode, Marketing Director at edays, Lewis Rennison, dives into how AI-driven search tools are reshaping SEO—highlighting which strategies are becoming obsolete and which core practices remain essential. Discover how to leverage AI to enhance demand generation, accurately attribute revenue to SEO efforts, and build an effective multi-channel marketing strategy. Lewis also explores the rising importance of video content, the impact of AI-generated overviews on search rankings, and how businesses can future-proof their SEO efforts.
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