May 22, 2025 • 36 mins
In this fun and lively episode of "Dog Friendly," host Brandon Bennett sits down with Kevin Ferman, the YouTube sensation and social media star known as @the_uber_dog. Kevin and his beloved American yellow Lab, Bowie, have captured the hearts of billions worldwide as they Uber around CU Boulder, recording their adventures and sharing the journey with a global audience.
In Part 1 of this two-part series, Kevin opens up about his life as an Uber driver and what inspired him to start documenting his and Bowie’s rides — capturing hilarious, heartfelt, and sometimes chaotic moments, complete with plenty of background barking. He shares the story of how he turned his passion for skateboarding videos into a full-time gig as a content creator, turning everyday adventures into captivating stories that now pay his bills.
Brandon and Kevin share lots of laughs, especially after a few drinks at Romero’s K9 Club in Lafayette, CO, where their interview took place. The episode dives deep into Kevin’s creative process, his love for video editing, and how Bowie’s personality has become a viral sensation on multiple platforms.
This episode is packed with humor, behind-the-scenes insights, and a real passion for storytelling. If you love dogs, social media, or just want to hear about a journey from skateboarding to viral videos, you won’t want to miss Part 1 of Kevin Ferman’s adventure. Stay tuned for more behind-the-scenes tales from @the_uber_dog — this is just the beginning!
Bowie The Uber Dog - https://www.youtube.com/channel/UC4GQxipa2mp5iupN19h2sTA
Romero's K9 Club, Lafayette, CO - https://www.romerosk9club.com/
OutwardHound - Dog Life Jacket - https://outwardhound.com/
Get Joy - Dog Food - https://getjoyfood.com/
Pet Releaf - Pet supplements - https://petreleaf.com/
Dangleit - Upload a picture and order a car air freshener. https://dangleit.com/
Van True - Care dashboard cameras - https://www.vantrue.com/
Alpinehowl.com for your Handcrafted apparel for dogs and matching hats for their best friends.
Info@alpinehowl.com
IG: @alpinehowl
Check out Bixbipet.com for dog and cat food.
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Episode Transcript
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SPEAKER_02 (00:02):
Good morning, dog lovers.
Welcome to Dog Friendly, thepodcast where we celebrate the
joy of dogs and the adventureswe share with them.
I'm your host, Brandon Bennettfrom Alpine Hollow.
Each week, I take you todog-friendly locations to chat
with passionate dog owners abouttheir furry companions and the
(00:24):
unforgettable experiencesthey've had together.
We'll also hear from experts whoshare valuable insights on
training, health, and making themost of of our time with our
canine pals all while enjoyingthe great outdoors so whether
you're a seasoned pup parent orjust a dog lover grab your leash
maybe a libation and join us aswe enjoy the world of dogs and
(00:47):
incredible adventures that awaitlet's dive into today's episode
happy thursday in may everybodywe're almost out of this one
it's uh exciting we have uhholiday weekend upon us happy
Memorial Day early make sure youtake some time and remember
(01:10):
everything relax maybe go on anadventure travel safe and gosh
darn it it's gonna be nice tojust have an extra day to relax
but for all those out there thatare working giving what you got
thank you but this week'sepisode holy cow it's a great
one part one of two I sat downwith Kevin Furman, aka the Uber
(01:37):
dog.
Yeah, what does that meanexactly, the Uber dog?
Yeah, he drives Uber, and hisdog Bowie sits in the passenger
seat with him.
It's amazing.
Check him out on YouTube.
He's a sensation.
He's been on the news.
He's got 643,000 followers onInstagram.
(02:02):
That's current what I'm lookingat right now.
And I got to tell you, it was agreat interview.
I got to meet his parents.
And it was such a longinterview.
Got so much content.
I wanted to break it up into twoepisodes so that we can, you
know, it's not over.
You know, it's not just not toolong.
And sometimes that can happen.
I can get long winded.
(02:24):
But yeah, we get the first part.
We get to listen to him talkabout.
What he's doing and how he gotinto it.
What goes into it.
I mean, wow.
Talk about going from his nineto five and Ubering to, I mean,
(02:44):
just driving around with his dogand making people's lives
happier.
So without further ado, Kevin,take it away.
And we're recording.
Can you hear me all right?
Everything good?
Oh, yeah.
I can hear you great.
Okay, perfect.
And here, we got you anotherdrink.
SPEAKER_00 (03:02):
Thank you.
SPEAKER_02 (03:03):
Cheers.
Thank you for meeting me, Kevin.
Cheers.
We're going to kick it off.
Yeah, absolutely.
when you take a sip of that.
And again, some of this stuff, Icut out some of it.
It's just fun to keep in there.
It just keeps it easy, light andeasy, that kind of thing.
We're at Romero's here inLafayette, Colorado.
First and last name and tell uswhat you do.
SPEAKER_01 (03:21):
So I'm Kevin Furman.
I live kind of near here.
I'm actually just about 12minutes down the road.
So I've been here a couple oftimes.
I was hoping that you had beenhere before too, but it's a cool
spot.
I guess some background on me,my background, pretty much my
whole life I spent skateboardingand making skateboard films and
kind of through Rich hiring outof the skateboard industry i had
been driving uber on and off forabout 10 years and after i had
(03:45):
my last dog and he had badseparation anxiety and i
realized after the last companyi worked for went out of
business i was like damn i haveto go back to driving uber
full-time so i started bringingmy dog along because he just
wanted to go wherever i wentokay and i didn't really realize
what i was starting but westarted getting these amazing
reactions from people and youknow i figured why not document
(04:05):
it put it on youtube andinstagram and tiktok and um i
kind I had a feeling I hadsomething.
I already had editingexperience, social media
experience, so I just sort oftweaked everything I've always
done and changed the topic toI'm just driving Uber with my
dog and whatever we get, whetherit's drunk college students or a
sweet elderly woman or whoevergets into the car, it doesn't
(04:26):
matter.
We get amazing conversations andthese awesome reactions from
people and I just put the ridesup online and we've built a
crazy following.
I had no idea it would kind ofget this big, so now we're just
trying to keep it alive.
SPEAKER_02 (04:39):
Sure, and how often, is that your full-time gig?
SPEAKER_01 (04:42):
Yes, yeah, full-time social media influencers, me and
my dog.
SPEAKER_02 (04:46):
Okay,
SPEAKER_01 (04:47):
wait, so let me get this
SPEAKER_02 (04:48):
straight.
So it's Influzer, not Uberdriver, or are you...
double dipping or what?
I guess.
I guess you could say I'm doubledipping.
I mean, I don't think, you know,you're doing it how it is and
you're just like, hey, I'm doingit in my car and that kind of
thing.
What kind of car do you drive?
SPEAKER_01 (05:04):
So I was driving pretty much the entire time
throughout the show.
I had a Kia Sorento.
Okay.
And I had put just a crazyamount of miles on that.
I was having some trouble withthe car.
It's been my dream for a longtime to have a GMC Yukon.
And I wanted like a new YukonDenali XL.
Sure.
Yeah, yeah.
It's like 80 grand.
Oh, they're ridiculous.
I couldn't afford that.
But I did get a Yukon.
I got an old Yukon recently.
(05:25):
It's like seven or eight yearsold, 135,000 miles on it.
Little banged up, but you know,I just, it was a technicality.
I had to be able to say, youknow what?
My dog and this whole show,everything's working out.
And my car was a piece of crap.
My roommate needed a car so hecould do Uber.
So I let him have the Kia and Igot the Yukon.
(05:46):
I now have a Yukon.
And as far as driving Uber, it'snot even really double dipping
these days because I only driveUber for content.
So So essentially where I usedto have to drive, you know, when
I was driving Uber full-time,it'd be like 50 hours a week,
sometimes 60 hours a week.
And that was like, I used tolive in LA.
I would drive Uber there.
And it was like, it was afull-time thing, which is
miserable to be
SPEAKER_02 (06:06):
honest.
I've been to LA plenty and it's,
SPEAKER_01 (06:09):
that's not fun.
It's terrible.
So these days I Uber for contentmost like once a week.
Really?
Maybe five hours.
No way.
That's all I need.
And I have enough content forlike three weeks.
Holy.
Okay.
And where?
Boulder.
CU Boulder.
That's it.
Yeah.
I always drive in Boulder andthey're about to be on break for
summer.
So I'm going to have to flip itand get creative here.
(06:30):
Sure.
But, um, yeah, the, the, thecollege kids, it's sort of the
niche I found is they all misstheir dogs back home and they're
going out in the town having afew drinks.
They get into an Uberunsuspecting.
They see a dog and they justlose it.
They're like shrieking.
So that's where I get the bestcontent.
Yeah.
If I drive around Denver and donormal trips, airport rides and
stuff, maybe one in every 20ride will end up being on the
(06:52):
show in Boulder.
It's It's like more than half.
Really?
And it's like I'm getting verbalconsent from the past two.
If we're during the ride and I'mlike, this is gold.
This is content.
I'll ask them at some point,like, hey, I'm on YouTube and
stuff.
Can I put you on the show?
And they're like, yeah, forsure.
Almost every time.
I bet.
So Boulder is kind of a
SPEAKER_02 (07:11):
life hack.
Wow.
That's amazing.
And as we keep getting intothese...
dog.
What
SPEAKER_01 (07:19):
name?
What kind?
So my dog's name is Bowie.
He's an American yellow lab.
I got him from my buddy inAlbuquerque.
He put him up for adoption whenhe was about five months old.
So yeah, I've had him over threeyears now.
Yeah.
And he's just, he's a veryinteresting dog.
I mean, very high energy, superloving, cuddly, but he has some
weird quirks.
(07:40):
And one of the main things hehad a big issue with was a
separation anxiety.
So that's why I started bringinghim everywhere.
And, you know, he's like theultimate you know the dogs that
just have the zoomies all thetime yeah just want to run
around just non-stop energythat's bowie he is just bouncing
off the walls all the time butthe second he gets into the car
it's like an enigma he calmsdown his mood completely changes
(08:02):
and he just likes looking outthe window watching the world go
by and uh getting to interactwith passengers getting love
praise attention pets fromeverybody um he loves it as much
as i do as much as they do so umit's kind of a match made in
heaven
SPEAKER_02 (08:16):
that's amazing and I got a chance a little bit to
play with Bowie.
I mean, great dog, gooddemeanor.
We're definitely going to get ashot for the gram and everything
so we can show everybody whatthis good-looking dog is.
And how long have you been doingit with
SPEAKER_01 (08:32):
him?
So I would say it's beenprobably two and a half years,
something like that.
So I actually drove Uber withBowie for probably a year or
even almost a year and a halfbefore we ever even threw the
camera in there.
So having, you know, the wholeidea for the...
for the Uber dog show andeverything.
I've been talking about doing anUber show for eight years.
(08:52):
Okay.
You know, back in LA, when Idrive Uber, I'd be driving it,
you know, Coachella, the musicfestival and stuff.
And I was like, this could becontent.
I should be making videos.
Totally.
You know, I'm a little bitintroverted and I didn't really
want to be the center ofattention.
Like the last thing I want to dois be an influencer.
Like the type of person who'sgoing to be like, what's up
YouTube?
Like today, that's not me atall.
(09:13):
Yeah.
So I never did it.
I tried to film a coupleepisodes and when I watched it
back, I was like, dude, I can'teven look at myself on camera,
you know?
So bringing Bowie along kind ofsparked the idea back again
because I was like, you know,I'm not the center of attention.
It's my dog.
I'm kind of like the glue thatholds it together.
I'll drive the car, I'll keepthe dash cam rolling, I'll edit
(09:33):
the footage, and I'll keep theconversation going.
Of course, I'm, you know, a maincharacter, I guess.
Sure.
But I'm not the main character.
The supporting actor.
I'm the supporting actor to mydog.
And it's funny, too, because,you know, I think...
Anybody who gets numbers thatwe've been lucky enough to get,
we're over 800,000 followersnow.
(09:54):
There's over half a billionviews in total.
Holy shit.
Across all platforms.
This is the coolest thing aboutit because I don't really want
to be a public figure.
The last thing I want is to bedoing something like this or
having dinner and having a crowdof people rushing up.
No one recognizes me almostanywhere I go.
But the second that I'm having aconversation with someone and I
(10:16):
say, I'm the Uber driver withthe dog, as the passengers, 90%
of the time they're like, oh myGod, I've seen your video.
SPEAKER_02 (10:21):
That's cool.
SPEAKER_01 (10:22):
So I only get recognized when I bring it up.
So I get to be like low key andgo about my life and I don't
have to like live in thespotlight like that, which I
don't think it would really makeme that comfortable.
SPEAKER_02 (10:32):
Sure.
SPEAKER_01 (10:33):
So it's sort of perfect.
SPEAKER_02 (10:35):
Yeah.
When did it start gainingtraction?
When did you start noticing likethe numbers start ticking up?
Cause I, I checked, I'vestumbled upon you maybe like six
months ago or something likethat.
And I'm like, I just got thecourage to ask you because I
like, even me, I was a Thisguy's got, he's going to say yes
to me.
But when did you start seeingthose numbers just really move?
SPEAKER_01 (10:53):
Right.
Yeah.
So I started in April of lastyear.
So it's just been just over ayear now.
And initially in April, we hadour big start on YouTube.
I would post stuff on Instagramand TikTok.
We weren't seeing any numbers atall.
So initially I made eightepisodes.
And, you know, the first sevenepisodes didn't really do
(11:13):
anything.
I don't think any of them evengot a thousand views on YouTube.
And I started because of myskate videos and stuff, I never
changed my channel.
I had about 1700 subscribers.
Most of them probably don'tskate anymore or even use
YouTube anymore.
So like the numbers were low.
And I remember episode eight, Ifelt like I had gold.
I had some rides that were just,it had the most potential to go
(11:35):
viral, I think.
And I made the best episodeever.
I'm like, this is perfect.
It was short, sweet, to thepoint.
It was perfect for everyone'sshort attention span.
It was like squeezing a bunch ofrides into one like 90 minute
episode.
And I was like, This is it.
This is the one that's going todo it.
And at the end of the episode, Ieven told Bowie, how the episode
ends is I said, We're doingthis, Bowie.
(11:55):
This video, this episode isgoing to take off.
We're going to go viral.
We're going to do it, man.
And then I kiss him on the snoutand then the episode ends.
And that episode, after twoweeks, it had like 70 views and
I gave up.
I was like, this is, it's sogood.
Yeah, yeah.
How can people not want to watch
SPEAKER_00 (12:11):
this?
Right.
SPEAKER_01 (12:12):
And I gave up on the idea.
I stopped even checking thenumbers thing and I was like, it
was fun while it lasted.
Sure.
At the time, I was struggling toget by and I couldn't afford to
take all that time off of workto edit videos.
I needed be out on the roadUbering because it's my only
form of income.
Probably a week or two aftergiving up, I just randomly
(12:32):
checked YouTube and I noticedthe numbers were going up by the
tens of thousands.
I was like, oh, somethinghappened.
The algorithm, I guess, justpicked it up.
Just grabbed it, right?
I was just one of the luckyones, I guess.
Shortly after that, the DailyMail picked it up and they ran a
big story on us.
That went on Facebook, gotmillions of views, and then all
(12:54):
within that month, I think.
We had a video go viral onInstagram.
We had our first ones go big onTikTok.
So all of it just happened atonce.
And then it was sort of steadygrowth since then for most of
the last year.
It wasn't until probably threemonths ago that we actually hit
the big level and did our bigmedia run.
(13:15):
So that happened because we weremaybe 100,000 followers here and
there.
And maybe the episodes would getlike 5,000 or 6,000 views on
YouTube on average.
But then Everything changed afew months ago when we had
Denver 9 News came out and ran astory on us.
They actually met up with us inperson at the dog park and did a
whole in-person story on Bowie.
(13:36):
And that story, I thought, ofcourse it's really cool.
I'm going to take theopportunity.
But it's a local news story.
I didn't realize what a localnews story could turn into.
What ended up happening is thatstory got picked up because
Denver 9 News is actually NBC.
And all of the local NBC newsstations around the whole
country picked up that samestory.
Wow.
That story got picked up inCanada.
(13:56):
It got picked up in Mexico.
It got picked up in Asia.
Like all around the world, theypicked up the story.
And then I started getting thephone calls and the email.
You know, we did CNN.
We were in People Magazine andGood Morning America and Inside
Edition.
Like we did within two weeks, wedid like every major news source
ever.
And that's when things reallyexploded.
(14:18):
We started picking up sponsorsand it's become, that's when I
made the shift to like, we'redoing this full time.
Once you have sponsors, becausethe YouTube money and TikTok
money, sometimes it's good,sometimes it's almost nothing.
Okay.
So without any consistencythere, and I have a mortgage, I
have bills, I have car payments.
I can't risk it and just hopethat the numbers themselves
(14:40):
carry me.
So once we got the news storiesand the sponsors, and we started
doing three-month contracts,six-month contracts, and that's
when I was like, okay, I canafford to do this full-time.
And my friend kind of works forme, helps me do certain parts of
my life.
to the editing and stuff.
So yeah, fully flipped over tofull-time, and now we're just
trying to keep it going.
(15:00):
I mean, we're riding the wavesof it.
It's like one month, we'rethrough the roof.
Things could never be better.
And then the next month, itfeels like no one knows who we
are.
The views are down.
I don't know.
I think from the outside lookingin, doing social media, being an
influencer, whatever you want tocall it, seems like the easiest
job ever.
But now I'm sort of learning theropes that it's pretty difficult
(15:22):
to try to maintain any kind ofbalance where you want to try to
figure out like, oh, what am Igoing to make next month?
Bills can I pay?
Sure.
What can I save up for?
But really, you just have noidea.
You can make five times as muchone month as the month after.
SPEAKER_02 (15:37):
It's interesting you say that because I think there's
a lot of people out there.
A lot of us are on the socialmedias, and I don't know the
numbers of that, but someonefrom the outside looking in
says, yeah, I want to do that.
It looks so easy.
SPEAKER_00 (15:54):
But
SPEAKER_02 (15:54):
take me through a day, or a week.
What does a week look like inKevin's shoes and Bowie's shoes?
for the Uber dog.
SPEAKER_01 (16:02):
Yeah, I'll give you the whole week breakdown.
Yes.
But first and foremost, I thinkit's a spectrum actually in
terms of whether doing socialmedia is easy or not.
And I actually find this to beone of the most fascinating
things about this industry.
Because if you look at whatdifferent influencers do, I
mean, there's influencers thatdo anything.
Whatever the topic is, I mean,there's people that just look,
(16:25):
that are just good looking.
And they just post pictures andvideos of themselves and they
model and they sport differentclothing and stuff.
and of course if they havesponsors they need to deal with
contracts and all the hairystuff that I deal with so
there's a challenging aspect toit but that's like the easy end
of things you know and thenthere's other times like I see
one thing that I've been gettinga lot on my algorithm is you
(16:45):
know like acoustic guitarplaying like singers that will
just cover songs and make theirown music and these are like
some of the most talentedmusicians I've ever seen and I
have like 10 times as manyfollowers
SPEAKER_02 (16:56):
as you
SPEAKER_01 (16:57):
do and I'm like I am not worthy like these people
deserve so much more than Ihave.
SPEAKER_02 (17:02):
I commend you on your home.
That is awesome.
Keep going.
That's awesome.
SPEAKER_01 (17:07):
And then there's people that travel all around
the world and they have so muchcost behind the content they
produce and they're taking thisbig risk putting$100,000 into a
video that may or may notperform.
So that's what fascinates me isthat it could be easy depending
on what you do.
I think we're sort of aroundthat mid range where it's pretty
(17:28):
low cost.
What I do is just timeconsuming.
Sure.
So, you know, a typical week,usually it'll be Thursday as
long as school's in at the localcollege of you.
We'll drive on Thursday nightsbecause it's Thirsty Thursday.
Sure.
That's the night they go outdrinking.
I was there.
Yeah.
Did you go to see you?
SPEAKER_02 (17:45):
No, no.
I went to a college inMinnesota, but Thirsty Thursday
was a thing.
Right.
I mean, that's just known.
SPEAKER_01 (17:51):
That's across the board.
Yeah.
Absolutely.
So, yeah, I'd say typical week,we'll film on Thursday.
Yeah.
And I'll drive anywhere betweenlike four and six hours,
something like, so if I drivefull four, six hours, maybe I'll
get four or five rides that arekeepers.
Yeah.
And that's like an averageepisode.
So let's say I put out oneepisode a week because that's
(18:11):
the bare minimum is I drop oneepisode a week.
So as long as I work one day aweek, I'm good.
But to be honest, I'm usuallylike two or three months ahead
on content.
I have more videos saved up thanI need.
I'm still editing stuff fromlike February.
Yeah, that's good.
Yeah.
It's a good problem to have.
Absolutely.
For sure.
Yeah.
It's the editing that That'stime consuming.
(18:31):
So typically, if I if I drive onThursday, I'll recover like the
first half a day Friday becauseI'm getting home at like three
in the morning.
Yeah.
And, you know, then I'll importthe footage.
I'll sort it into all of itsfolders.
I'll name everything.
And then, you know, I'll go andkind of sculpt the episode,
which will usually be anywherebetween like three and six
rides.
And the episode could beanywhere between 10 and 30
(18:53):
minutes long.
So that's a YouTube video.
I put it all together.
And then my roommate, Jordan, hehelps me with doing the audio
and the captions or thesubtitles.
Yeah.
And there's like thousands ofwords in each episode.
So this is the biggest blessingis that he helps me with the
captions, which is the most timeconsuming part.
Oh, wow.
Because even if you use the AIplugin that picks up the audio
(19:15):
and it doesn't get them allright.
Right.
You
SPEAKER_02 (19:17):
have to rework through that.
SPEAKER_01 (19:19):
It takes about eight hours for each episode.
Wow.
And that's if I do it.
If Jordan does it, he takes histime with it.
It maybe will take him like twodays sometimes.
So we'll have that done beforeMonday Monday is launch day
Monday every single week I'mtrying to be consistent with it
I don't think we've missed morethan one Monday for a year now
(19:39):
okay good so we've beenconsistent thank God yeah and
Monday the episode drops and wedrop it on YouTube and then that
goes along with like from Mondayto Thursday we post on Instagram
and TikTok and sometimes YouTubeshorts like probably three times
a day so in what you do there isyou basically take the whole
episode and for each ride youcut out all the meat in the
(20:01):
middle and you just take thehighlights, all the best parts.
So each ride will get like oneto three dedicated Instagram,
TikTok clips from that ride.
And that goes on Instagram andTikTok.
And TikTok, we put a lot ofemphasis on because TikTok was
the majority of my income untila couple months ago.
They were paying most of thebills just from views.
You know, if you get a millionviews, you're getting a thousand
(20:21):
bucks.
Wow.
These days, it's just hard toget the views.
I don't know.
It's like ever since the banhappened, it's been kind of few
and far between.
So now we're more kind offocusing on sponsors and keeping
them happy um but yeah so westill do tiktok and instagram
i'll post probably 15 20 timesthroughout the week and make
sure the captions are all goodand post it everywhere do the
(20:42):
hashtags tag the sponsors yeahand then on top of that um you
know the episode and the shortclips is the main thing and then
on top of that there's all thesponsored stuff so right now we
have three main sponsors we haveget joy they do the dog food um
pet relief is a pet supplementcompany mostly specialized in
cbd products sure you know ifYour dog is stressed out.
It calms them down and stuff.
(21:03):
Then we do Dangle It.
They make air fresheners foryour car.
So you upload a picture of yourdog.
Nice.
Yeah.
And they put it on the airfreshener.
Oh, cool.
Coolest sponsor.
Oh,
SPEAKER_02 (21:10):
we'll plug all of them for you.
No
SPEAKER_01 (21:12):
problem about that.
Absolutely.
So that's cool.
They've been supporting us.
Sweet.
So each of them, we havedifferent contracts.
So one of them needs twodedicated videos per month
that's advertising theirproduct.
Yeah.
The other two only need one ofthem.
Okay.
And then just working with themand then dealing with the email
inbox is like...
kind of what fills in the restof the week.
I mean, we probably get dozensof emails every day.
(21:34):
Different sponsors, differentcompanies want to work with us.
And the thing is, trying to weedthrough all that, that's what's
time consuming because most ofthem, you know, they'll be very
vague about what they want tooffer.
And then, you know, when you gotalk to them, they're like, oh,
we don't have any budget to payyou.
We just want to give you freeproducts.
And then you advertise our stuffin return, which is great.
But if I did all of those, mysocial media would just be a
(21:56):
constant ad.
Exactly.
So I have to be very picky thesedays.
Good.
And I'm only getting behindcompanies that I want to
represent, that I really want towork with, or one that's just
really on brand.
We have a new one that we'regoing to announce soon.
I won't say what company, butthey make dash cams.
So my whole show is filmed on adash cam.
And the company that makes thedash cam I've been using called
(22:17):
Vantrue.
I've tried to reach out to them.
I never heard back.
So I'm like, cool.
If a dash cam company wants toreach out and, you know, we
could film it on their cameraand it looks just as good or
better, then heck yeah, let's doit.
Absolutely.
Totally on brand.
SPEAKER_02 (22:29):
Yeah.
Yeah.
I like that.
Again, the vibe and everythingabout you staying true to those
pieces, that means a lot to me,too.
I have a couple of brands that Iwork with.
Actually, there's a local dogfood company called Bixby.
They're smaller.
They're right here.
They're technically a bolder dogfood, grain-free.
(22:51):
I've done some work for themover the past couple years, but
I stay loyal to them.
I stand behind what theybelieve.
My dogs always eat it.
I support them, that kind ofthing.
That's cool that you have thathead on your shoulders because
people can see the amount ofviews and all that that you get,
and they just see dollar signsand they just want to take
everything they get.
(23:12):
Which leads me to the nextquestion.
What's the hardest thing of yourday or your week?
Because that in itself seemsdifficult to weed that out.
SPEAKER_01 (23:21):
Yeah, yeah.
The most difficult thing by faris something that's really been
kind of weighing on me the lastmonth or so is that you're just
at mercy from the algorithm,really.
And there's some rides like, forexample, there was one ride
where I didn't find the ride tobe very eventful.
I barely even decided to ask thepassengers if they wanted to be
(23:42):
on the show because I was like,maybe I'll use it.
Maybe I'll use it.
I won't.
I didn't think it was anythingspecial.
That ride ended up getting over40 million views.
I've gotten over 200,000followers just from that one
viral video.
Wow.
And it launched like everythingthat's going on now.
SPEAKER_02 (23:56):
Okay.
SPEAKER_01 (23:57):
So it's just, you just have no idea.
Okay.
Like I will put extra time,extra energy into a video from a
really entertaining ride.
And I'm like, this is it.
Yeah.
This one's going to go viral.
It gets like 2000 views.
And I'm like, what gives, youknow, it's like, you would think
after I've been making videos mywhole life.
It's been like 17 years now I'vebeen making videos.
(24:17):
I've ran social media fordifferent companies, through
different industries.
Over to what I'm doing now, youwould think after getting the
numbers we've gotten that Iwould know what works, what
hits.
I have no idea.
So it's almost like the betterthe content is, the worse the
numbers are.
And if it's just some randomvideo, for some odd reason, the
algorithm picks it up.
So that's what bugs me the mostis that in any other industry,
(24:39):
the better you are at the workthat you're doing, the payoff is
going to be Right.
In turn, I think sometimes Ifeel like it's the opposite with
this.
Okay.
It's like I have to catch thealgorithm off guard or I have to
post something that's likerelevant to some kind of, I
don't know, trending topic.
I don't know what it is.
SPEAKER_02 (24:57):
Interesting.
I would never think that pieceof it.
So in getting into that a littlebit about your history, you
mentioned skateboarding andvideos.
Talk to me a little bit aboutthat.
Let's hear more about Kevin'sback history.
Well, there's nothing I'd rather
SPEAKER_01 (25:11):
talk about than skateboarding.
SPEAKER_02 (25:13):
Oh, I'm a snowboarder.
Oh, yeah.
SPEAKER_01 (25:43):
13 or 14 my friends started like grinding down like
20 stair handrails and I'm likeI can't do that no so I'm like
well how am I gonna skateboardmy whole life if I can't be a
pro skater yeah so I got reallyinto filming okay picked up a
video camera learned how to editvideos and I'm like well if my
friends are gonna grind down to20 stair handrail and I can't
I'm gonna go and document ityeah make cool videos and that
way I can stay relevant be apart of all this cool stuff
(26:05):
that's going on yeah and youknow growing up in Southern
California we have all the beststreet spots skate parks and you
know some of my friends startedpicking up, like, big sponsors.
And I was the one making thevideos, like, you know, like,
Thunder Truck, Spitfire Wheels,and, you know, like, Shoe Deals,
America Shoes, and stuff likethat.
So I'm like, I need to be theone taking these guys around.
(26:26):
I would drive all the guys tothe spots, make the videos, and
I would film on the old SonyVX1000.
So kind of a vintage old camera.
Sweet.
Like, mini DV tapes and stuff.
Sure, yeah, yeah.
So I got really into it.
Cool.
I filmed, edited, directed, andproduced four independent
skateboard films.
Wow.
2016 was sort of the height ofmy career in that.
We entered the IndependentSkateboard Film Festival, took
(26:49):
first place in that.
Nice.
So that was sort of like the topof the career for me.
I kind of realized there wasn'treally a job in it.
There wasn't any money in it.
I mean, probably 14 years I waslike full-time filming
skateboard videos.
I made like$1,000.
Like total.
SPEAKER_02 (27:06):
Small percentage of people in those sports get
noticed.
Right.
I mean, it's tiny.
SPEAKER_01 (27:11):
I know.
So some of my friends would gooff to turn pro, get their names
on skateboards, get shoe dealswith Nike.
I guess my thought was, youknow, they're going to take
their hometown filmer along forthe ride.
Not the case.
So I just kind of was like, OK,you know, and then you're
hanging out with all the guysthat didn't end up making it.
And then it's like, OK, all myfriends are like in their 30s.
They still live at home with momand dad and like drink too much
(27:32):
and are going down the wrongpaths and stuff.
So that was sort of my move toColorado during COVID was like,
I'm done with skateboarding.
I'm not hanging out with peoplewho are extremely successful and
stuff.
Here's my dad.
Oh, that's cool.
Yeah, no, like I said,
SPEAKER_02 (27:47):
this is how it works.
We just keep talking.
People come in.
They can come in and say hi andstuff like that.
It's all good.
So it's super fun.
Yeah,
SPEAKER_01 (27:55):
I love it.
So yeah, 2020, I just kind ofdecided, like, I'm done with
skateboarding.
I need a fresh start somewhere.
And I came out to Colorado.
Cool.
SPEAKER_02 (28:05):
Hey, there's Bowie.
There's Bowie.
That's a good bark.
We're going to take a snippet ofthat.
SPEAKER_01 (28:11):
Get your falafel.
We'll be here.
We're doing a podcast.
Yeah.
We'll see you later.
Classic Gilbert Furman rightthere.
SPEAKER_02 (28:21):
Yeah.
So your parents are out here.
Yeah.
They moved out when they moveout.
SPEAKER_01 (28:25):
So my parents actually left California before
I did.
Okay.
And they moved to Santa Fe, NewMexico.
So they've been there for aboutnine years.
Okay.
They just left Santa Fe andmoved here like a week ago.
Okay.
Oh, wow.
I've been helping them move forthe last week or so.
That's great.
Now they're here.
This is my mom.
All
SPEAKER_02 (28:43):
right.
All right.
Hi.
Hey, Mom.
SPEAKER_01 (28:46):
Hi.
Yeah, hi.
And we're telling the storyabout coming to Colorado.
Yeah.
And I came here from California.
You guys came from Santa Fe.
So we're breaking it all down.
All because of the dogs.
All because of the dogs.
SPEAKER_02 (28:58):
Thank you.
I'm trying just like your sondid.
So far, I mean, wow.
Great.
Outstanding man here.
This is awesome.
Like, just the way he talks andeverything.
So dog-friendly.
Dog-friendly, yeah.
Give you some bunch of stickersand stuff like that.
We got some gear for Bowie andall that stuff for sure.
So it's...
it's on itunes spotify all thatstuff so for sure i'm brandon
(29:19):
yeah yeah and it's uh my parentcompany actually why i started
it is uh called alpine howl somy buddy and i were big time
snowboard skiers and peoplecoming down the ski hill ah you
can just hear them becausethey're loving it you know that
kind of thing and so then i waslike he's like i got this name
and i was like i started havingmy mom make these scarves and
(29:39):
matching hats winter hats foryou to match your dog and so i
started that we got a logo madeby his friend up in uh uh in uh
jackson hole and then i was likeah you know sales are slow i
don't want to be going all thesemarkets and then from there what
i decided is like uh maybe ishould do a podcast and talk
about dogs and go to breweriesbecause i like breweries and i
(30:00):
have a buddy that owns one inlongmont that he just said yeah
just come here and my friendsjust piled in and i just i've
backed up confident i havehundreds of hours that i just
like i just record some of itsnonsense and just you know me
talking talking, just stupidtalk with my friends, but some
of it's just fun.
And I haven't got it picked up alot, but now I go to events and
I sit down with a tent, somecomfy chairs sometimes for
(30:23):
Humane Society and, you know,try and get some numbers and
stuff like that.
And I just interview people,that kind of thing.
What an exciting part one tothis great interview I had with
Kevin, the Uber dog.
Check him out on Instagram andfollow him and go on to...
Uber dog on YouTube.
(30:44):
I'll put the link in the notes.
So cool.
So funny.
Just some great video contentfor y'all.
And we're going to be back nextweek with part two talks more
about Bowie, which is greatbecause we didn't hear too much
about Bowie yet.
And we got Bowie and some otherentrepreneurial aspects of
(31:05):
Kevin, which are crazy.
Awesome.
So stay tuned for that.
This week's review is from acompany called Outward Hound.
I've bought products from thembefore.
Thank you very much, repeatcustomer.
It's a life jacket for dogscalled the Dawson Swim Dog Life
(31:26):
Jacket.
It comes in extra small, small,medium, large, extra large.
There's a size chart that givesall the different weights and
girth.
And for those of you who don'tknow what girth is, girth is
usually a measuring tape tomeasure the widest part around
your dog's rib cage.
So from behind the neck area,shoulders all the way around the
(31:51):
underside, just behind theirfront legs.
And then you match that up withlike their weight, you can get
the size.
So pretty straightforward.
I think anybody that lookinginto this, just do a little bit
of hunting and they'llunderstand it.
A great safety device.
I got one for my blue heeler inred.
I got it in medium because she'sin the 30 to 55 pounds.
(32:17):
Just had her weighed at 44pounds.
Fantastic for anybody who'sgoing out in a boat, swimming
with their dog a lot and get alittle nervous.
I paddleboard.
Paddleboard's kind of slow, butshe likes to jump off once in a
while, and I just...
You just never know sometimes.
So she's a good swimmer too.
So she'll run out in the wateranytime.
(32:39):
But if I'm doing something likethe paddle boarding, I've
definitely gone down some riversthat are a little bit quicker.
Great.
I just, I love it.
It doesn't have a lot of stringsattached to it.
It's fairly straightforward andsimple, which is good.
So nothing gets caught.
You know, she runs through thebushes or something like that.
The medium through extra largecome with dual handles.
(33:02):
So what that means is you justgrab them.
If they're in the water andyou're just freaking out or
something like that, you canjust grab them.
It's pretty easy.
So the rescue handle's great.
Always want to make sure you'replaying safe.
Don't leave them alone with iton.
It's like any device.
Just be a good human and watchover that.
(33:23):
Can't really say any downsidesto it.
About$40.
It's probably a reasonableprice.
Then put some design into this.
And you know, I, I agree withthat.
So definitely the four and ahalf out of five, I didn't
really put this up against anyother ones.
I actually just Google it.
(33:44):
I think I've had it for abouttwo years or so.
I just Google it and that's whatit came up.
So I gave it a shot and I thinkI got lucky with that, but you
know, that happens from time totime.
So good snug fit on her.
You know, obviously if dogs aregrowing, you want to make sure
you get the right size and,That's a big key to making sure
(34:05):
it fits well.
It's not too loose, not tootight.
You don't want to cut offcirculation.
So outwardhound.com forwardslash Dawson swim dog life
jacket.
I'll put that in the notes aswell.
So if anybody wants to look itup, three great colors as well.
And yeah, thank you, Dawson.
(34:26):
That's all we have for thisweek.
Thank you.
Thank you so much, Kevin.
And Bowie, it was fantastic totalk with you.
I can't wait to launch the nextpart of the interview next week.
So if you all were excited aboutthis one, there's even more to
come.
Check them out on YouTube.
I also want to make sure that Ithank Romero's Canine Club in
(34:51):
Lafayette, Colorado for hostingus.
Fantastic dog-friendly location.
You heard the dog in thebackground barking.
I hope it wasn't too annoying,but it's what it is.
It's the part of the gig anddog-friendly.
I know I pitch my stuff a littlebit, but the name of the game,
you know, I'm just trying togive everybody a little
lighthearted, interestingconversations with people, and
(35:16):
Kevin so happened to be in thearea, and, man, the rest is
history, so...
Thank you all again, and untilnext week, have a good Memorial
Day weekend.
This episode was written andproduced by the owner of Alpine
Howl, Brandon Bennett.
Hit subscribe on all the majorplatforms to get weekly episodes
(35:40):
of Dog Friendly.
Produced by Alpine Howl.
Check us out, alpinehowl.com forhandcrafted scarves for your dog
and matching hats for theirhumans.
We also have the latest hats forsummer with matching bandanas,
alpinehowell.com.
Want to be on the show?
Send us a message, info atalpinehowell.com, or DM us
(36:06):
through Instagram.
Thoughts or suggestions?
Also drop us a line.
Remember, petmem.org.
Good morning, dog lovers.
Welcome to Dog Friendly, thepodcast where we celebrate the
joy of dogs and the adventureswe share with them.
I'm your host, Brandon Bennettfrom Alpine Hollow.
Each week, I take you todog-friendly locations to chat
with passionate dog owners abouttheir furry companions and the
(00:24):
unforgettable experiencesthey've had together.
We'll also hear from experts whoshare valuable insights on
training, health, and making themost of of our time with our
canine pals all while enjoyingthe great outdoors so whether
you're a seasoned pup parent orjust a dog lover grab your leash
maybe a libation and join us aswe enjoy the world of dogs and
(00:47):
incredible adventures that awaitlet's dive into today's episode
happy thursday in may everybodywe're almost out of this one
it's uh exciting we have uhholiday weekend upon us happy
Memorial Day early make sure youtake some time and remember
(01:10):
everything relax maybe go on anadventure travel safe and gosh
darn it it's gonna be nice tojust have an extra day to relax
but for all those out there thatare working giving what you got
thank you but this week'sepisode holy cow it's a great
one part one of two I sat downwith Kevin Furman, aka the Uber
(01:37):
dog.
Yeah, what does that meanexactly, the Uber dog?
Yeah, he drives Uber, and hisdog Bowie sits in the passenger
seat with him.
It's amazing.
Check him out on YouTube.
He's a sensation.
He's been on the news.
He's got 643,000 followers onInstagram.
(02:02):
That's current what I'm lookingat right now.
And I got to tell you, it was agreat interview.
I got to meet his parents.
And it was such a longinterview.
Got so much content.
I wanted to break it up into twoepisodes so that we can, you
know, it's not over.
You know, it's not just not toolong.
And sometimes that can happen.
I can get long winded.
(02:24):
But yeah, we get the first part.
We get to listen to him talkabout.
What he's doing and how he gotinto it.
What goes into it.
I mean, wow.
Talk about going from his nineto five and Ubering to, I mean,
(02:44):
just driving around with his dogand making people's lives
happier.
So without further ado, Kevin,take it away.
And we're recording.
Can you hear me all right?
Everything good?
Oh, yeah.
I can hear you great.
Okay, perfect.
And here, we got you anotherdrink.
SPEAKER_00 (03:02):
Thank you.
SPEAKER_02 (03:03):
Cheers.
Thank you for meeting me, Kevin.
Cheers.
We're going to kick it off.
Yeah, absolutely.
when you take a sip of that.
And again, some of this stuff, Icut out some of it.
It's just fun to keep in there.
It just keeps it easy, light andeasy, that kind of thing.
We're at Romero's here inLafayette, Colorado.
First and last name and tell uswhat you do.
SPEAKER_01 (03:21):
So I'm Kevin Furman.
I live kind of near here.
I'm actually just about 12minutes down the road.
So I've been here a couple oftimes.
I was hoping that you had beenhere before too, but it's a cool
spot.
I guess some background on me,my background, pretty much my
whole life I spent skateboardingand making skateboard films and
kind of through Rich hiring outof the skateboard industry i had
been driving uber on and off forabout 10 years and after i had
(03:45):
my last dog and he had badseparation anxiety and i
realized after the last companyi worked for went out of
business i was like damn i haveto go back to driving uber
full-time so i started bringingmy dog along because he just
wanted to go wherever i wentokay and i didn't really realize
what i was starting but westarted getting these amazing
reactions from people and youknow i figured why not document
(04:05):
it put it on youtube andinstagram and tiktok and um i
kind I had a feeling I hadsomething.
I already had editingexperience, social media
experience, so I just sort oftweaked everything I've always
done and changed the topic toI'm just driving Uber with my
dog and whatever we get, whetherit's drunk college students or a
sweet elderly woman or whoevergets into the car, it doesn't
(04:26):
matter.
We get amazing conversations andthese awesome reactions from
people and I just put the ridesup online and we've built a
crazy following.
I had no idea it would kind ofget this big, so now we're just
trying to keep it alive.
SPEAKER_02 (04:39):
Sure, and how often, is that your full-time gig?
SPEAKER_01 (04:42):
Yes, yeah, full-time social media influencers, me and
my dog.
SPEAKER_02 (04:46):
Okay,
SPEAKER_01 (04:47):
wait, so let me get this
SPEAKER_02 (04:48):
straight.
So it's Influzer, not Uberdriver, or are you...
double dipping or what?
I guess.
I guess you could say I'm doubledipping.
I mean, I don't think, you know,you're doing it how it is and
you're just like, hey, I'm doingit in my car and that kind of
thing.
What kind of car do you drive?
SPEAKER_01 (05:04):
So I was driving pretty much the entire time
throughout the show.
I had a Kia Sorento.
Okay.
And I had put just a crazyamount of miles on that.
I was having some trouble withthe car.
It's been my dream for a longtime to have a GMC Yukon.
And I wanted like a new YukonDenali XL.
Sure.
Yeah, yeah.
It's like 80 grand.
Oh, they're ridiculous.
I couldn't afford that.
But I did get a Yukon.
I got an old Yukon recently.
(05:25):
It's like seven or eight yearsold, 135,000 miles on it.
Little banged up, but you know,I just, it was a technicality.
I had to be able to say, youknow what?
My dog and this whole show,everything's working out.
And my car was a piece of crap.
My roommate needed a car so hecould do Uber.
So I let him have the Kia and Igot the Yukon.
(05:46):
I now have a Yukon.
And as far as driving Uber, it'snot even really double dipping
these days because I only driveUber for content.
So So essentially where I usedto have to drive, you know, when
I was driving Uber full-time,it'd be like 50 hours a week,
sometimes 60 hours a week.
And that was like, I used tolive in LA.
I would drive Uber there.
And it was like, it was afull-time thing, which is
miserable to be
SPEAKER_02 (06:06):
honest.
I've been to LA plenty and it's,
SPEAKER_01 (06:09):
that's not fun.
It's terrible.
So these days I Uber for contentmost like once a week.
Really?
Maybe five hours.
No way.
That's all I need.
And I have enough content forlike three weeks.
Holy.
Okay.
And where?
Boulder.
CU Boulder.
That's it.
Yeah.
I always drive in Boulder andthey're about to be on break for
summer.
So I'm going to have to flip itand get creative here.
(06:30):
Sure.
But, um, yeah, the, the, thecollege kids, it's sort of the
niche I found is they all misstheir dogs back home and they're
going out in the town having afew drinks.
They get into an Uberunsuspecting.
They see a dog and they justlose it.
They're like shrieking.
So that's where I get the bestcontent.
Yeah.
If I drive around Denver and donormal trips, airport rides and
stuff, maybe one in every 20ride will end up being on the
(06:52):
show in Boulder.
It's It's like more than half.
Really?
And it's like I'm getting verbalconsent from the past two.
If we're during the ride and I'mlike, this is gold.
This is content.
I'll ask them at some point,like, hey, I'm on YouTube and
stuff.
Can I put you on the show?
And they're like, yeah, forsure.
Almost every time.
I bet.
So Boulder is kind of a
SPEAKER_02 (07:11):
life hack.
Wow.
That's amazing.
And as we keep getting intothese...
dog.
What
SPEAKER_01 (07:19):
name?
What kind?
So my dog's name is Bowie.
He's an American yellow lab.
I got him from my buddy inAlbuquerque.
He put him up for adoption whenhe was about five months old.
So yeah, I've had him over threeyears now.
Yeah.
And he's just, he's a veryinteresting dog.
I mean, very high energy, superloving, cuddly, but he has some
weird quirks.
(07:40):
And one of the main things hehad a big issue with was a
separation anxiety.
So that's why I started bringinghim everywhere.
And, you know, he's like theultimate you know the dogs that
just have the zoomies all thetime yeah just want to run
around just non-stop energythat's bowie he is just bouncing
off the walls all the time butthe second he gets into the car
it's like an enigma he calmsdown his mood completely changes
(08:02):
and he just likes looking outthe window watching the world go
by and uh getting to interactwith passengers getting love
praise attention pets fromeverybody um he loves it as much
as i do as much as they do so umit's kind of a match made in
heaven
SPEAKER_02 (08:16):
that's amazing and I got a chance a little bit to
play with Bowie.
I mean, great dog, gooddemeanor.
We're definitely going to get ashot for the gram and everything
so we can show everybody whatthis good-looking dog is.
And how long have you been doingit with
SPEAKER_01 (08:32):
him?
So I would say it's beenprobably two and a half years,
something like that.
So I actually drove Uber withBowie for probably a year or
even almost a year and a halfbefore we ever even threw the
camera in there.
So having, you know, the wholeidea for the...
for the Uber dog show andeverything.
I've been talking about doing anUber show for eight years.
(08:52):
Okay.
You know, back in LA, when Idrive Uber, I'd be driving it,
you know, Coachella, the musicfestival and stuff.
And I was like, this could becontent.
I should be making videos.
Totally.
You know, I'm a little bitintroverted and I didn't really
want to be the center ofattention.
Like the last thing I want to dois be an influencer.
Like the type of person who'sgoing to be like, what's up
YouTube?
Like today, that's not me atall.
(09:13):
Yeah.
So I never did it.
I tried to film a coupleepisodes and when I watched it
back, I was like, dude, I can'teven look at myself on camera,
you know?
So bringing Bowie along kind ofsparked the idea back again
because I was like, you know,I'm not the center of attention.
It's my dog.
I'm kind of like the glue thatholds it together.
I'll drive the car, I'll keepthe dash cam rolling, I'll edit
(09:33):
the footage, and I'll keep theconversation going.
Of course, I'm, you know, a maincharacter, I guess.
Sure.
But I'm not the main character.
The supporting actor.
I'm the supporting actor to mydog.
And it's funny, too, because,you know, I think...
Anybody who gets numbers thatwe've been lucky enough to get,
we're over 800,000 followersnow.
(09:54):
There's over half a billionviews in total.
Holy shit.
Across all platforms.
This is the coolest thing aboutit because I don't really want
to be a public figure.
The last thing I want is to bedoing something like this or
having dinner and having a crowdof people rushing up.
No one recognizes me almostanywhere I go.
But the second that I'm having aconversation with someone and I
(10:16):
say, I'm the Uber driver withthe dog, as the passengers, 90%
of the time they're like, oh myGod, I've seen your video.
SPEAKER_02 (10:21):
That's cool.
SPEAKER_01 (10:22):
So I only get recognized when I bring it up.
So I get to be like low key andgo about my life and I don't
have to like live in thespotlight like that, which I
don't think it would really makeme that comfortable.
SPEAKER_02 (10:32):
Sure.
SPEAKER_01 (10:33):
So it's sort of perfect.
SPEAKER_02 (10:35):
Yeah.
When did it start gainingtraction?
When did you start noticing likethe numbers start ticking up?
Cause I, I checked, I'vestumbled upon you maybe like six
months ago or something likethat.
And I'm like, I just got thecourage to ask you because I
like, even me, I was a Thisguy's got, he's going to say yes
to me.
But when did you start seeingthose numbers just really move?
SPEAKER_01 (10:53):
Right.
Yeah.
So I started in April of lastyear.
So it's just been just over ayear now.
And initially in April, we hadour big start on YouTube.
I would post stuff on Instagramand TikTok.
We weren't seeing any numbers atall.
So initially I made eightepisodes.
And, you know, the first sevenepisodes didn't really do
(11:13):
anything.
I don't think any of them evengot a thousand views on YouTube.
And I started because of myskate videos and stuff, I never
changed my channel.
I had about 1700 subscribers.
Most of them probably don'tskate anymore or even use
YouTube anymore.
So like the numbers were low.
And I remember episode eight, Ifelt like I had gold.
I had some rides that were just,it had the most potential to go
(11:35):
viral, I think.
And I made the best episodeever.
I'm like, this is perfect.
It was short, sweet, to thepoint.
It was perfect for everyone'sshort attention span.
It was like squeezing a bunch ofrides into one like 90 minute
episode.
And I was like, This is it.
This is the one that's going todo it.
And at the end of the episode, Ieven told Bowie, how the episode
ends is I said, We're doingthis, Bowie.
(11:55):
This video, this episode isgoing to take off.
We're going to go viral.
We're going to do it, man.
And then I kiss him on the snoutand then the episode ends.
And that episode, after twoweeks, it had like 70 views and
I gave up.
I was like, this is, it's sogood.
Yeah, yeah.
How can people not want to watch
SPEAKER_00 (12:11):
this?
Right.
SPEAKER_01 (12:12):
And I gave up on the idea.
I stopped even checking thenumbers thing and I was like, it
was fun while it lasted.
Sure.
At the time, I was struggling toget by and I couldn't afford to
take all that time off of workto edit videos.
I needed be out on the roadUbering because it's my only
form of income.
Probably a week or two aftergiving up, I just randomly
(12:32):
checked YouTube and I noticedthe numbers were going up by the
tens of thousands.
I was like, oh, somethinghappened.
The algorithm, I guess, justpicked it up.
Just grabbed it, right?
I was just one of the luckyones, I guess.
Shortly after that, the DailyMail picked it up and they ran a
big story on us.
That went on Facebook, gotmillions of views, and then all
(12:54):
within that month, I think.
We had a video go viral onInstagram.
We had our first ones go big onTikTok.
So all of it just happened atonce.
And then it was sort of steadygrowth since then for most of
the last year.
It wasn't until probably threemonths ago that we actually hit
the big level and did our bigmedia run.
(13:15):
So that happened because we weremaybe 100,000 followers here and
there.
And maybe the episodes would getlike 5,000 or 6,000 views on
YouTube on average.
But then Everything changed afew months ago when we had
Denver 9 News came out and ran astory on us.
They actually met up with us inperson at the dog park and did a
whole in-person story on Bowie.
(13:36):
And that story, I thought, ofcourse it's really cool.
I'm going to take theopportunity.
But it's a local news story.
I didn't realize what a localnews story could turn into.
What ended up happening is thatstory got picked up because
Denver 9 News is actually NBC.
And all of the local NBC newsstations around the whole
country picked up that samestory.
Wow.
That story got picked up inCanada.
(13:56):
It got picked up in Mexico.
It got picked up in Asia.
Like all around the world, theypicked up the story.
And then I started getting thephone calls and the email.
You know, we did CNN.
We were in People Magazine andGood Morning America and Inside
Edition.
Like we did within two weeks, wedid like every major news source
ever.
And that's when things reallyexploded.
(14:18):
We started picking up sponsorsand it's become, that's when I
made the shift to like, we'redoing this full time.
Once you have sponsors, becausethe YouTube money and TikTok
money, sometimes it's good,sometimes it's almost nothing.
Okay.
So without any consistencythere, and I have a mortgage, I
have bills, I have car payments.
I can't risk it and just hopethat the numbers themselves
(14:40):
carry me.
So once we got the news storiesand the sponsors, and we started
doing three-month contracts,six-month contracts, and that's
when I was like, okay, I canafford to do this full-time.
And my friend kind of works forme, helps me do certain parts of
my life.
to the editing and stuff.
So yeah, fully flipped over tofull-time, and now we're just
trying to keep it going.
(15:00):
I mean, we're riding the wavesof it.
It's like one month, we'rethrough the roof.
Things could never be better.
And then the next month, itfeels like no one knows who we
are.
The views are down.
I don't know.
I think from the outside lookingin, doing social media, being an
influencer, whatever you want tocall it, seems like the easiest
job ever.
But now I'm sort of learning theropes that it's pretty difficult
(15:22):
to try to maintain any kind ofbalance where you want to try to
figure out like, oh, what am Igoing to make next month?
Bills can I pay?
Sure.
What can I save up for?
But really, you just have noidea.
You can make five times as muchone month as the month after.
SPEAKER_02 (15:37):
It's interesting you say that because I think there's
a lot of people out there.
A lot of us are on the socialmedias, and I don't know the
numbers of that, but someonefrom the outside looking in
says, yeah, I want to do that.
It looks so easy.
SPEAKER_00 (15:54):
But
SPEAKER_02 (15:54):
take me through a day, or a week.
What does a week look like inKevin's shoes and Bowie's shoes?
for the Uber dog.
SPEAKER_01 (16:02):
Yeah, I'll give you the whole week breakdown.
Yes.
But first and foremost, I thinkit's a spectrum actually in
terms of whether doing socialmedia is easy or not.
And I actually find this to beone of the most fascinating
things about this industry.
Because if you look at whatdifferent influencers do, I
mean, there's influencers thatdo anything.
Whatever the topic is, I mean,there's people that just look,
(16:25):
that are just good looking.
And they just post pictures andvideos of themselves and they
model and they sport differentclothing and stuff.
and of course if they havesponsors they need to deal with
contracts and all the hairystuff that I deal with so
there's a challenging aspect toit but that's like the easy end
of things you know and thenthere's other times like I see
one thing that I've been gettinga lot on my algorithm is you
(16:45):
know like acoustic guitarplaying like singers that will
just cover songs and make theirown music and these are like
some of the most talentedmusicians I've ever seen and I
have like 10 times as manyfollowers
SPEAKER_02 (16:56):
as you
SPEAKER_01 (16:57):
do and I'm like I am not worthy like these people
deserve so much more than Ihave.
SPEAKER_02 (17:02):
I commend you on your home.
That is awesome.
Keep going.
That's awesome.
SPEAKER_01 (17:07):
And then there's people that travel all around
the world and they have so muchcost behind the content they
produce and they're taking thisbig risk putting$100,000 into a
video that may or may notperform.
So that's what fascinates me isthat it could be easy depending
on what you do.
I think we're sort of aroundthat mid range where it's pretty
(17:28):
low cost.
What I do is just timeconsuming.
Sure.
So, you know, a typical week,usually it'll be Thursday as
long as school's in at the localcollege of you.
We'll drive on Thursday nightsbecause it's Thirsty Thursday.
Sure.
That's the night they go outdrinking.
I was there.
Yeah.
Did you go to see you?
SPEAKER_02 (17:45):
No, no.
I went to a college inMinnesota, but Thirsty Thursday
was a thing.
Right.
I mean, that's just known.
SPEAKER_01 (17:51):
That's across the board.
Yeah.
Absolutely.
So, yeah, I'd say typical week,we'll film on Thursday.
Yeah.
And I'll drive anywhere betweenlike four and six hours,
something like, so if I drivefull four, six hours, maybe I'll
get four or five rides that arekeepers.
Yeah.
And that's like an averageepisode.
So let's say I put out oneepisode a week because that's
(18:11):
the bare minimum is I drop oneepisode a week.
So as long as I work one day aweek, I'm good.
But to be honest, I'm usuallylike two or three months ahead
on content.
I have more videos saved up thanI need.
I'm still editing stuff fromlike February.
Yeah, that's good.
Yeah.
It's a good problem to have.
Absolutely.
For sure.
Yeah.
It's the editing that That'stime consuming.
(18:31):
So typically, if I if I drive onThursday, I'll recover like the
first half a day Friday becauseI'm getting home at like three
in the morning.
Yeah.
And, you know, then I'll importthe footage.
I'll sort it into all of itsfolders.
I'll name everything.
And then, you know, I'll go andkind of sculpt the episode,
which will usually be anywherebetween like three and six
rides.
And the episode could beanywhere between 10 and 30
(18:53):
minutes long.
So that's a YouTube video.
I put it all together.
And then my roommate, Jordan, hehelps me with doing the audio
and the captions or thesubtitles.
Yeah.
And there's like thousands ofwords in each episode.
So this is the biggest blessingis that he helps me with the
captions, which is the most timeconsuming part.
Oh, wow.
Because even if you use the AIplugin that picks up the audio
(19:15):
and it doesn't get them allright.
Right.
You
SPEAKER_02 (19:17):
have to rework through that.
SPEAKER_01 (19:19):
It takes about eight hours for each episode.
Wow.
And that's if I do it.
If Jordan does it, he takes histime with it.
It maybe will take him like twodays sometimes.
So we'll have that done beforeMonday Monday is launch day
Monday every single week I'mtrying to be consistent with it
I don't think we've missed morethan one Monday for a year now
(19:39):
okay good so we've beenconsistent thank God yeah and
Monday the episode drops and wedrop it on YouTube and then that
goes along with like from Mondayto Thursday we post on Instagram
and TikTok and sometimes YouTubeshorts like probably three times
a day so in what you do there isyou basically take the whole
episode and for each ride youcut out all the meat in the
(20:01):
middle and you just take thehighlights, all the best parts.
So each ride will get like oneto three dedicated Instagram,
TikTok clips from that ride.
And that goes on Instagram andTikTok.
And TikTok, we put a lot ofemphasis on because TikTok was
the majority of my income untila couple months ago.
They were paying most of thebills just from views.
You know, if you get a millionviews, you're getting a thousand
(20:21):
bucks.
Wow.
These days, it's just hard toget the views.
I don't know.
It's like ever since the banhappened, it's been kind of few
and far between.
So now we're more kind offocusing on sponsors and keeping
them happy um but yeah so westill do tiktok and instagram
i'll post probably 15 20 timesthroughout the week and make
sure the captions are all goodand post it everywhere do the
(20:42):
hashtags tag the sponsors yeahand then on top of that um you
know the episode and the shortclips is the main thing and then
on top of that there's all thesponsored stuff so right now we
have three main sponsors we haveget joy they do the dog food um
pet relief is a pet supplementcompany mostly specialized in
cbd products sure you know ifYour dog is stressed out.
It calms them down and stuff.
(21:03):
Then we do Dangle It.
They make air fresheners foryour car.
So you upload a picture of yourdog.
Nice.
Yeah.
And they put it on the airfreshener.
Oh, cool.
Coolest sponsor.
Oh,
SPEAKER_02 (21:10):
we'll plug all of them for you.
No
SPEAKER_01 (21:12):
problem about that.
Absolutely.
So that's cool.
They've been supporting us.
Sweet.
So each of them, we havedifferent contracts.
So one of them needs twodedicated videos per month
that's advertising theirproduct.
Yeah.
The other two only need one ofthem.
Okay.
And then just working with themand then dealing with the email
inbox is like...
kind of what fills in the restof the week.
I mean, we probably get dozensof emails every day.
(21:34):
Different sponsors, differentcompanies want to work with us.
And the thing is, trying to weedthrough all that, that's what's
time consuming because most ofthem, you know, they'll be very
vague about what they want tooffer.
And then, you know, when you gotalk to them, they're like, oh,
we don't have any budget to payyou.
We just want to give you freeproducts.
And then you advertise our stuffin return, which is great.
But if I did all of those, mysocial media would just be a
(21:56):
constant ad.
Exactly.
So I have to be very picky thesedays.
Good.
And I'm only getting behindcompanies that I want to
represent, that I really want towork with, or one that's just
really on brand.
We have a new one that we'regoing to announce soon.
I won't say what company, butthey make dash cams.
So my whole show is filmed on adash cam.
And the company that makes thedash cam I've been using called
(22:17):
Vantrue.
I've tried to reach out to them.
I never heard back.
So I'm like, cool.
If a dash cam company wants toreach out and, you know, we
could film it on their cameraand it looks just as good or
better, then heck yeah, let's doit.
Absolutely.
Totally on brand.
SPEAKER_02 (22:29):
Yeah.
Yeah.
I like that.
Again, the vibe and everythingabout you staying true to those
pieces, that means a lot to me,too.
I have a couple of brands that Iwork with.
Actually, there's a local dogfood company called Bixby.
They're smaller.
They're right here.
They're technically a bolder dogfood, grain-free.
(22:51):
I've done some work for themover the past couple years, but
I stay loyal to them.
I stand behind what theybelieve.
My dogs always eat it.
I support them, that kind ofthing.
That's cool that you have thathead on your shoulders because
people can see the amount ofviews and all that that you get,
and they just see dollar signsand they just want to take
everything they get.
(23:12):
Which leads me to the nextquestion.
What's the hardest thing of yourday or your week?
Because that in itself seemsdifficult to weed that out.
SPEAKER_01 (23:21):
Yeah, yeah.
The most difficult thing by faris something that's really been
kind of weighing on me the lastmonth or so is that you're just
at mercy from the algorithm,really.
And there's some rides like, forexample, there was one ride
where I didn't find the ride tobe very eventful.
I barely even decided to ask thepassengers if they wanted to be
(23:42):
on the show because I was like,maybe I'll use it.
Maybe I'll use it.
I won't.
I didn't think it was anythingspecial.
That ride ended up getting over40 million views.
I've gotten over 200,000followers just from that one
viral video.
Wow.
And it launched like everythingthat's going on now.
SPEAKER_02 (23:56):
Okay.
SPEAKER_01 (23:57):
So it's just, you just have no idea.
Okay.
Like I will put extra time,extra energy into a video from a
really entertaining ride.
And I'm like, this is it.
Yeah.
This one's going to go viral.
It gets like 2000 views.
And I'm like, what gives, youknow, it's like, you would think
after I've been making videos mywhole life.
It's been like 17 years now I'vebeen making videos.
(24:17):
I've ran social media fordifferent companies, through
different industries.
Over to what I'm doing now, youwould think after getting the
numbers we've gotten that Iwould know what works, what
hits.
I have no idea.
So it's almost like the betterthe content is, the worse the
numbers are.
And if it's just some randomvideo, for some odd reason, the
algorithm picks it up.
So that's what bugs me the mostis that in any other industry,
(24:39):
the better you are at the workthat you're doing, the payoff is
going to be Right.
In turn, I think sometimes Ifeel like it's the opposite with
this.
Okay.
It's like I have to catch thealgorithm off guard or I have to
post something that's likerelevant to some kind of, I
don't know, trending topic.
I don't know what it is.
SPEAKER_02 (24:57):
Interesting.
I would never think that pieceof it.
So in getting into that a littlebit about your history, you
mentioned skateboarding andvideos.
Talk to me a little bit aboutthat.
Let's hear more about Kevin'sback history.
Well, there's nothing I'd rather
SPEAKER_01 (25:11):
talk about than skateboarding.
SPEAKER_02 (25:13):
Oh, I'm a snowboarder.
Oh, yeah.
SPEAKER_01 (25:43):
13 or 14 my friends started like grinding down like
20 stair handrails and I'm likeI can't do that no so I'm like
well how am I gonna skateboardmy whole life if I can't be a
pro skater yeah so I got reallyinto filming okay picked up a
video camera learned how to editvideos and I'm like well if my
friends are gonna grind down to20 stair handrail and I can't
I'm gonna go and document ityeah make cool videos and that
way I can stay relevant be apart of all this cool stuff
(26:05):
that's going on yeah and youknow growing up in Southern
California we have all the beststreet spots skate parks and you
know some of my friends startedpicking up, like, big sponsors.
And I was the one making thevideos, like, you know, like,
Thunder Truck, Spitfire Wheels,and, you know, like, Shoe Deals,
America Shoes, and stuff likethat.
So I'm like, I need to be theone taking these guys around.
(26:26):
I would drive all the guys tothe spots, make the videos, and
I would film on the old SonyVX1000.
So kind of a vintage old camera.
Sweet.
Like, mini DV tapes and stuff.
Sure, yeah, yeah.
So I got really into it.
Cool.
I filmed, edited, directed, andproduced four independent
skateboard films.
Wow.
2016 was sort of the height ofmy career in that.
We entered the IndependentSkateboard Film Festival, took
(26:49):
first place in that.
Nice.
So that was sort of like the topof the career for me.
I kind of realized there wasn'treally a job in it.
There wasn't any money in it.
I mean, probably 14 years I waslike full-time filming
skateboard videos.
I made like$1,000.
Like total.
SPEAKER_02 (27:06):
Small percentage of people in those sports get
noticed.
Right.
I mean, it's tiny.
SPEAKER_01 (27:11):
I know.
So some of my friends would gooff to turn pro, get their names
on skateboards, get shoe dealswith Nike.
I guess my thought was, youknow, they're going to take
their hometown filmer along forthe ride.
Not the case.
So I just kind of was like, OK,you know, and then you're
hanging out with all the guysthat didn't end up making it.
And then it's like, OK, all myfriends are like in their 30s.
They still live at home with momand dad and like drink too much
(27:32):
and are going down the wrongpaths and stuff.
So that was sort of my move toColorado during COVID was like,
I'm done with skateboarding.
I'm not hanging out with peoplewho are extremely successful and
stuff.
Here's my dad.
Oh, that's cool.
Yeah, no, like I said,
SPEAKER_02 (27:47):
this is how it works.
We just keep talking.
People come in.
They can come in and say hi andstuff like that.
It's all good.
So it's super fun.
Yeah,
SPEAKER_01 (27:55):
I love it.
So yeah, 2020, I just kind ofdecided, like, I'm done with
skateboarding.
I need a fresh start somewhere.
And I came out to Colorado.
Cool.
SPEAKER_02 (28:05):
Hey, there's Bowie.
There's Bowie.
That's a good bark.
We're going to take a snippet ofthat.
SPEAKER_01 (28:11):
Get your falafel.
We'll be here.
We're doing a podcast.
Yeah.
We'll see you later.
Classic Gilbert Furman rightthere.
SPEAKER_02 (28:21):
Yeah.
So your parents are out here.
Yeah.
They moved out when they moveout.
SPEAKER_01 (28:25):
So my parents actually left California before
I did.
Okay.
And they moved to Santa Fe, NewMexico.
So they've been there for aboutnine years.
Okay.
They just left Santa Fe andmoved here like a week ago.
Okay.
Oh, wow.
I've been helping them move forthe last week or so.
That's great.
Now they're here.
This is my mom.
All
SPEAKER_02 (28:43):
right.
All right.
Hi.
Hey, Mom.
SPEAKER_01 (28:46):
Hi.
Yeah, hi.
And we're telling the storyabout coming to Colorado.
Yeah.
And I came here from California.
You guys came from Santa Fe.
So we're breaking it all down.
All because of the dogs.
All because of the dogs.
SPEAKER_02 (28:58):
Thank you.
I'm trying just like your sondid.
So far, I mean, wow.
Great.
Outstanding man here.
This is awesome.
Like, just the way he talks andeverything.
So dog-friendly.
Dog-friendly, yeah.
Give you some bunch of stickersand stuff like that.
We got some gear for Bowie andall that stuff for sure.
So it's...
it's on itunes spotify all thatstuff so for sure i'm brandon
(29:19):
yeah yeah and it's uh my parentcompany actually why i started
it is uh called alpine howl somy buddy and i were big time
snowboard skiers and peoplecoming down the ski hill ah you
can just hear them becausethey're loving it you know that
kind of thing and so then i waslike he's like i got this name
and i was like i started havingmy mom make these scarves and
(29:39):
matching hats winter hats foryou to match your dog and so i
started that we got a logo madeby his friend up in uh uh in uh
jackson hole and then i was likeah you know sales are slow i
don't want to be going all thesemarkets and then from there what
i decided is like uh maybe ishould do a podcast and talk
about dogs and go to breweriesbecause i like breweries and i
(30:00):
have a buddy that owns one inlongmont that he just said yeah
just come here and my friendsjust piled in and i just i've
backed up confident i havehundreds of hours that i just
like i just record some of itsnonsense and just you know me
talking talking, just stupidtalk with my friends, but some
of it's just fun.
And I haven't got it picked up alot, but now I go to events and
I sit down with a tent, somecomfy chairs sometimes for
(30:23):
Humane Society and, you know,try and get some numbers and
stuff like that.
And I just interview people,that kind of thing.
What an exciting part one tothis great interview I had with
Kevin, the Uber dog.
Check him out on Instagram andfollow him and go on to...
Uber dog on YouTube.
(30:44):
I'll put the link in the notes.
So cool.
So funny.
Just some great video contentfor y'all.
And we're going to be back nextweek with part two talks more
about Bowie, which is greatbecause we didn't hear too much
about Bowie yet.
And we got Bowie and some otherentrepreneurial aspects of
(31:05):
Kevin, which are crazy.
Awesome.
So stay tuned for that.
This week's review is from acompany called Outward Hound.
I've bought products from thembefore.
Thank you very much, repeatcustomer.
It's a life jacket for dogscalled the Dawson Swim Dog Life
(31:26):
Jacket.
It comes in extra small, small,medium, large, extra large.
There's a size chart that givesall the different weights and
girth.
And for those of you who don'tknow what girth is, girth is
usually a measuring tape tomeasure the widest part around
your dog's rib cage.
So from behind the neck area,shoulders all the way around the
(31:51):
underside, just behind theirfront legs.
And then you match that up withlike their weight, you can get
the size.
So pretty straightforward.
I think anybody that lookinginto this, just do a little bit
of hunting and they'llunderstand it.
A great safety device.
I got one for my blue heeler inred.
I got it in medium because she'sin the 30 to 55 pounds.
(32:17):
Just had her weighed at 44pounds.
Fantastic for anybody who'sgoing out in a boat, swimming
with their dog a lot and get alittle nervous.
I paddleboard.
Paddleboard's kind of slow, butshe likes to jump off once in a
while, and I just...
You just never know sometimes.
So she's a good swimmer too.
So she'll run out in the wateranytime.
(32:39):
But if I'm doing something likethe paddle boarding, I've
definitely gone down some riversthat are a little bit quicker.
Great.
I just, I love it.
It doesn't have a lot of stringsattached to it.
It's fairly straightforward andsimple, which is good.
So nothing gets caught.
You know, she runs through thebushes or something like that.
The medium through extra largecome with dual handles.
(33:02):
So what that means is you justgrab them.
If they're in the water andyou're just freaking out or
something like that, you canjust grab them.
It's pretty easy.
So the rescue handle's great.
Always want to make sure you'replaying safe.
Don't leave them alone with iton.
It's like any device.
Just be a good human and watchover that.
(33:23):
Can't really say any downsidesto it.
About$40.
It's probably a reasonableprice.
Then put some design into this.
And you know, I, I agree withthat.
So definitely the four and ahalf out of five, I didn't
really put this up against anyother ones.
I actually just Google it.
(33:44):
I think I've had it for abouttwo years or so.
I just Google it and that's whatit came up.
So I gave it a shot and I thinkI got lucky with that, but you
know, that happens from time totime.
So good snug fit on her.
You know, obviously if dogs aregrowing, you want to make sure
you get the right size and,That's a big key to making sure
(34:05):
it fits well.
It's not too loose, not tootight.
You don't want to cut offcirculation.
So outwardhound.com forwardslash Dawson swim dog life
jacket.
I'll put that in the notes aswell.
So if anybody wants to look itup, three great colors as well.
And yeah, thank you, Dawson.
(34:26):
That's all we have for thisweek.
Thank you.
Thank you so much, Kevin.
And Bowie, it was fantastic totalk with you.
I can't wait to launch the nextpart of the interview next week.
So if you all were excited aboutthis one, there's even more to
come.
Check them out on YouTube.
I also want to make sure that Ithank Romero's Canine Club in
(34:51):
Lafayette, Colorado for hostingus.
Fantastic dog-friendly location.
You heard the dog in thebackground barking.
I hope it wasn't too annoying,but it's what it is.
It's the part of the gig anddog-friendly.
I know I pitch my stuff a littlebit, but the name of the game,
you know, I'm just trying togive everybody a little
lighthearted, interestingconversations with people, and
(35:16):
Kevin so happened to be in thearea, and, man, the rest is
history, so...
Thank you all again, and untilnext week, have a good Memorial
Day weekend.
This episode was written andproduced by the owner of Alpine
Howl, Brandon Bennett.
Hit subscribe on all the majorplatforms to get weekly episodes
(35:40):
of Dog Friendly.
Produced by Alpine Howl.
Check us out, alpinehowl.com forhandcrafted scarves for your dog
and matching hats for theirhumans.
We also have the latest hats forsummer with matching bandanas,
alpinehowell.com.
Want to be on the show?
Send us a message, info atalpinehowell.com, or DM us
(36:06):
through Instagram.
Thoughts or suggestions?
Also drop us a line.
Remember, petmem.org.
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