Can Google really sniff out the best dog trainers or is something amiss in the search landscape? Uncover the shocking reality behind the digital dominance of outdated dog training methods over certified, humane practices. We promise to unravel how the algorithms meant to serve us might actually be hindering top-notch trainers from reaching eager dog owners. Our fascinating discussion reveals a ground-breaking case study from Chicago, spotlighting the disparity between two trainers’ online presences. Learn why positive reinforcement experts with decades of experience are overshadowed by their less ethical counterparts in search rankings.
Join us as we dissect the role of SEO and the power of backlinks, shedding light on the unexpected intricacies of dog training marketing. Discover how savvy trainers are fighting back, utilizing innovative strategies like link exchange networks to elevate their online visibility. We’ll share insights and solutions that could revolutionize how certified trainers connect with their audience, ensuring that ethical practices take their rightful place at the top. Get ready for an eye-opening exploration into the digital maze and the quest for humane training methods to shine online.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
All right, so are you ready to dive into a topic that
I bet you didn't think would bethis interesting?
It's dog training marketing.
Okay, you sent in some sourcesand I got to say I really was
not prepared for, like, just howdeep this goes.
Speaker 2 (00:16):
Yeah, it's fascinating and there's a lot
more to it than most peoplewould think.
Speaker 1 (00:20):
I know right, just figure like, okay, you just
Google dog trainer, you picksomebody and off you go to train
.
Speaker 2 (00:27):
That's what everybody thinks, yeah.
Speaker 1 (00:29):
But, but the thing is , you know the sources you
shared, it's like it.
It revealed this like wildtrend, and that is that, like
certified dog trainers,especially the ones using
positive reinforcement, they'relike practically invisible
online, it's true, and meanwhileyou know the trainers that are
using kind of these outdated orsometimes even harmful methods.
(00:50):
Those are the ones that arelike dominating the top search
results.
Speaker 2 (00:53):
Yeah, it's really a problem, it's so weird yeah.
Because you've got these highlyqualified trainers, people that
have been doing this for yearsand years and years.
They really understand dogbehavior and they're getting
buried in the search results.
Speaker 1 (01:08):
I know it's like the system is working against them.
Speaker 2 (01:10):
It really is.
Speaker 1 (01:11):
Yeah, you'd think Google, you know, with its
algorithms and everything, wouldbe able to sniff out the real
experts.
But nope, right, it's just nothappening.
Speaker 2 (01:20):
And it all comes down to SEO.
Yeah, search engineoptimization.
Speaker 1 (01:25):
I mean, I know you're a savvy listener so I don't
want to like bore you with allthe like basic details, but it's
like the sources arehighlighting just how crucial
this has become, even for likedog training.
Speaker 2 (01:38):
Yeah, I mean, this is something that's important
across every industry.
Now.
Speaker 1 (01:41):
It is like dog trainers need to be like tech
wizards.
Speaker 2 (01:44):
Right.
Speaker 1 (01:44):
These days to get noticed.
Speaker 2 (01:45):
Yeah, but.
Speaker 1 (01:46):
OK, let's get specific, because one of the
sources had this like wild casestudy from Chicago yeah.
With two different trainers inthe same city, totally different
online presence.
So tell me about this.
Speaker 2 (02:00):
OK, so trainer number one CPD TKA certified.
Ok, over 30 years of experience.
So trainer number one CPD TKAcertified.
Speaker 1 (02:04):
Okay.
Speaker 2 (02:05):
Over 30 years of experience.
Uses strictly positivereinforcement methods.
Speaker 1 (02:10):
Going great.
Speaker 2 (02:11):
You would think they'd be like rolling in
clients, but their website hadzero traffic.
Speaker 1 (02:15):
Zero.
Speaker 2 (02:15):
Zero.
Wow, they weren't showing up inthe rankings for even like the
most basic keyword.
Speaker 1 (02:21):
Are you kidding me?
Yup, that's crazy.
Speaker 2 (02:23):
Yeah.
Speaker 1 (02:23):
Okay, so then trainer number two, using's, just say,
less than ideal methods.
What's going on there?
Speaker 2 (02:30):
Okay, so trainer number two wasn't certified and
they were openly admitting tousing things like shot callers.
Speaker 1 (02:36):
Oh no.
Speaker 2 (02:36):
But here's the kicker they were ranking number three.
What For dog training Chicago?
Speaker 1 (02:42):
Wow.
Speaker 2 (02:43):
And getting over 1,300 website visitors every
single month.
Speaker 1 (02:48):
Seriously, what is going on here?
I mean, like I know, you know,I get like the basics of SEO,
right, but this feels like nextlevel sorcery.
Yeah, how is?
Speaker 2 (02:57):
that even possible.
Remember, we talked aboutbacklinks before, those little
votes of confidence from otherwebsites.
Yeah, so it turns out they playa huge role in how Google ranks
websites and in this case, thetrainer, using the outdated
methods, had way more backlinkspointing to their site.
Speaker 1 (03:14):
So it's not even just about having a website, it's
about who's linking to itExactly.
That just feels a little broken.
Speaker 2 (03:20):
It is.
Speaker 1 (03:20):
It's like the Internet is rewarding the wrong
kind of dog training.
Speaker 2 (03:23):
A hundred percent agree.
Yeah, that's like the internetis rewarding the wrong kind of
dog training.
Speaker 1 (03:25):
A hundred percent agree.
Speaker 2 (03:25):
Yeah, that's the problem.
A lot of these certifiedethical trainers are running
into Right.
But the good news is there aresome solutions.
Speaker 1 (03:32):
Okay.
Speaker 2 (03:32):
One thing I thought was really interesting that I
saw in these sources was therise of link exchange networks.
Speaker 1 (03:38):
Link exchange networks.
Speaker 2 (03:39):
Specifically for certified dog trainers.
Speaker 1 (03:42):
Okay, so like what is that?
Tell me more.
Speaker 2 (03:44):
Yeah, so basically these networks are like support
systems.
Speaker 1 (03:48):
OK.
Speaker 2 (03:48):
Where certified trainers link to each other's
websites and this boostseverybody's visibility.
I like that Right, and it sendsa signal to Google like, hey,
these are the real experts.
Speaker 1 (03:58):
It's like that rising tide lifts all boats kind of an
approach.
But is that enough?
Like is simply swapping links.
Is that the magic bullet?
Speaker 2 (04:06):
It's definitely a good step.
Speaker 1 (04:08):
OK.
Speaker 2 (04:08):
But the sources make it clear it's really just the
tip of the iceberg.
Speaker 1 (04:11):
OK.
Speaker 2 (04:11):
These trainers if they really want to compete
online, they need to be thinkingbigger picture.
They need a more well-roundedapproach to marketing.
Speaker 1 (04:19):
OK, now we're talking .
Speaker 2 (04:20):
Yeah.
Speaker 1 (04:21):
So what else is out there?
Like what other things didthese sources uncover?
Speaker 2 (04:28):
Well, so one of the things that really stood out to
me was this idea of, like nichecontent creation packages.
So think like blog posts,articles, you know, eBooks all
really laser focused on, likeyou know, those super specific
topics that pet parents arealways Googling.
Speaker 1 (04:44):
I see.
Speaker 2 (04:45):
So you know, instead of just having like a really
generic website, you're actuallycreating this.
You know, treasure trove ofcontent that makes you the go-to
expert on, like puppy biting,or, you know, decoding dog body
language.
Speaker 1 (04:58):
Yeah, it's like providing this, like genuinely
useful information that buildstrust with people who might, you
know, want to hire you ExactlyLike hey, I get your struggles
Right.
I'm not just here to train yourdog, I'm here to, like, empower
you as a pet parent.
Speaker 2 (05:13):
Exactly.
Speaker 1 (05:13):
Yeah, that's way smarter than just trying to like
stuff keywords onto a websiteand hope Google, like, picks up
on it.
Totally.
Yeah, this is about connectingwith people who actually need
help.
Right, and you know, let's bereal, who hasn't Googled some
weird dog behavior at like threein the morning?
Speaker 2 (05:27):
Oh my gosh All the time.
Speaker 1 (05:28):
Right, we've all been there, yeah, but OK, so it's
not just about creating thisawesome content, is it?
Speaker 2 (05:34):
No, it's not.
Speaker 1 (05:35):
It's about making sure that, like the Internet,
knows that it exists.
Speaker 2 (05:42):
Right, you've got to optimize it.
Speaker 1 (05:43):
You've got to make sure it actually shows up in the
search results, right.
Yeah, it's a one-two punchCreate the content, then make
sure that people can actuallyfind it.
Speaker 2 (05:48):
Exactly.
Speaker 1 (05:49):
Okay, so what else?
What other pieces of the puzzledo these sources kind of
uncover?
Speaker 2 (05:55):
So the next level up is where things get really
interesting.
Speaker 1 (05:59):
Okay.
Speaker 2 (05:59):
Full-on digital marketing packages.
Okay, so we're talking about,like, optimizing Google business
profiles, managing social mediaaccounts, even running targeted
ad campaigns.
Speaker 1 (06:11):
Whoa Okay, that's like a full on online takeover.
Speaker 2 (06:14):
It is.
Speaker 1 (06:14):
But I can see how that would be really effective.
Speaker 2 (06:16):
Yeah, you're meeting your ideal client wherever they
are online.
Speaker 1 (06:20):
Right.
Speaker 2 (06:20):
So you're being really proactive.
You're making sure that yourbusiness is the one that people
see when they're searching forhelp with you know, their dogs
let's just say quirks.
Speaker 1 (06:30):
Right right.
Speaker 2 (06:31):
Right.
Speaker 1 (06:31):
Okay, and then of course there's, like the website
itself, yes, like a trainer'sdigital storefront, absolutely.
I mean, it can't just be, youknow, a boring list of services
anymore.
Speaker 2 (06:41):
No, no, no.
The sources really emphasizelike having a good website is
crucial these days.
It needs to be visuallyappealing, easy to navigate,
mobile, friendly.
You know you want people tohave a good experience.
Speaker 1 (06:53):
I'm picturing those like really sleek modern
websites, you know.
Speaker 2 (06:57):
Exactly.
Speaker 1 (06:58):
Easy booking systems.
Tons of testimonials from happyclients.
Speaker 2 (07:02):
Yeah, you got it.
Speaker 1 (07:02):
Yeah.
Speaker 2 (07:03):
Some of the sources even talked about offering like
website templates specificallyfor dog trainers.
Speaker 1 (07:08):
So interesting.
Speaker 2 (07:09):
Or like custom design and branding packages, you know
Okay.
Speaker 1 (07:13):
Logo color palette.
You know the whole shebang.
Speaker 2 (07:16):
It's like they're saying look, we know you're
amazing with dogs, but youprobably didn't go to design
school.
Speaker 1 (07:20):
Right, exactly.
Speaker 2 (07:21):
So let us handle this part so you can focus on.
You know what you do best.
Speaker 1 (07:25):
A hundred percent.
Speaker 2 (07:26):
Okay, and then there's one more piece I want to
highlight, because I found thisreally fascinating, okay, and
that is this idea of likepositioning certified trainers
as like thought leaders.
Speaker 1 (07:40):
Yes, I love this.
Speaker 2 (07:40):
It's about elevating the whole profession, right.
It's not just about marketingyour individual business.
It's about like raising the barfor the whole field.
Exactly so what would that looklike?
Speaker 1 (07:50):
So the sources talk about things like hosting
workshops and webinars.
Speaker 2 (07:55):
Yeah.
Speaker 1 (07:55):
You know, organizing networking events, even starting
podcasts or YouTube channels.
Okay, you know, it's aboutsharing your knowledge, building
a community and showing thatyou're an expert in more than
just you know the actualhands-on dog training.
Speaker 2 (08:09):
Right.
It's like saying to the worldhey, positive reinforcement
training is here to stay.
Speaker 1 (08:14):
And we're not just like whispering it anymore,
we're shouting it from therooftops.
I love that, yeah, and imaginelike the impact if every pet
parent out there had access tolike good, solid information
about dog training.
Speaker 2 (08:26):
It would change everything.
Speaker 1 (08:28):
I know.
Speaker 2 (08:28):
Yeah.
Speaker 1 (08:29):
What would that world even look like?
Paint me a picture of this likepositive reinforcement utopia.
Speaker 2 (08:35):
Oh man.
Speaker 1 (08:36):
All right.
So we're back and my brain islike officially buzzing.
Speaker 2 (08:40):
Oh, mine too.
Speaker 1 (08:41):
After that last segment, like it's, it's amazing
to think about, like how muchpotential there is to, you know,
really shake things up in thedog training world.
Speaker 2 (08:50):
Yeah, there's a lot of possibility out there.
Speaker 1 (08:52):
Okay, let's like bring it back down to earth for
a second.
Okay For the listener.
You're the pet parent who'strying to figure all of this out
Like what are, like, the keytakeaways that you want to leave
them with?
Speaker 2 (09:02):
Hmm, that's a good question.
I think the biggest thing isyou know, just because a trainer
has a flashy website or youknow they're at the top of the
Google search results, thatdoesn't necessarily mean they're
the best.
Speaker 1 (09:13):
Like don't judge a book by its cover.
But for dog trainers.
Speaker 2 (09:15):
Yeah, exactly, you really have to do your research.
Look for those certifications,like you know CPDTKA or CBCCKA,
yeah, and don't be afraid to askpotential trainers about their
methods.
You know you're entrusting themwith a member of your family.
Speaker 1 (09:30):
It's a big deal.
Speaker 2 (09:30):
Yeah, you want to be sure that they're the right fit.
Speaker 1 (09:32):
So be a dog training detective?
Yes, right, get out there anddo your research.
But it's not just about findingthe right trainer for your own
dog, is it?
Speaker 2 (09:46):
Like own dog.
Is it Like there's a biggerpicture here?
Yeah, absolutely.
You know, choosing a trainerwho uses positive reinforcement
methods it's not just a personaldecision.
It's like you're voting for amore humane and ethical way of
training dogs.
Speaker 1 (09:56):
Yeah, it's like collectively saying hey, we're
not okay with these outdatedmethods anymore, like we want
something better for our dogs.
Speaker 2 (10:03):
I love that, so it's like we're not just picking a
outdated methods anymore, likewe want something better for our
dogs.
Speaker 1 (10:05):
I love that.
So it's like we're not justpicking a trainer, it's like
we're part of a movement.
We are.
That's pretty powerful stuff.
Speaker 2 (10:10):
It is, and this movement needs voices.
Speaker 1 (10:13):
Right.
Speaker 2 (10:13):
So talk to your friends, share resources online.
You know anything you can do tospread the word about positive
reinforcement training.
Speaker 1 (10:20):
Yeah, it's like you're all part of this giant
dog loving team.
Speaker 2 (10:23):
Right.
Speaker 1 (10:23):
Working together to create a world where you know
dogs are treated with thekindness and respect that they
deserve.
Speaker 2 (10:30):
Well said.
Speaker 1 (10:31):
Yeah, so I think we've covered a lot of ground in
this deep dive.
We have the challenges, thesolutions, the potential you
know for real change.
Speaker 2 (10:39):
Yeah.
Speaker 1 (10:40):
And how we train and interact with dogs.
But I think the one thing Ihope you take away from all of
this yeah.
Is a sense of hope.
Speaker 2 (10:47):
Me too.
Speaker 1 (10:48):
That like things are changing.
Speaker 2 (10:50):
Yeah.
Speaker 1 (10:50):
And that we all have a role to play in that change.
Speaker 2 (10:53):
Keep asking questions , keep learning and keep
advocating for dogs everywhere.
Speaker 1 (10:58):
Yes, this has been such a good deep dive it has.
Thank you so much for joiningus my pleasure.
And until next time.
All right, so are you ready to dive into a topic that
I bet you didn't think would bethis interesting?
It's dog training marketing.
Okay, you sent in some sourcesand I got to say I really was
not prepared for, like, just howdeep this goes.
Speaker 2 (00:16):
Yeah, it's fascinating and there's a lot
more to it than most peoplewould think.
Speaker 1 (00:20):
I know right, just figure like, okay, you just
Google dog trainer, you picksomebody and off you go to train
.
Speaker 2 (00:27):
That's what everybody thinks, yeah.
Speaker 1 (00:29):
But, but the thing is , you know the sources you
shared, it's like it.
It revealed this like wildtrend, and that is that, like
certified dog trainers,especially the ones using
positive reinforcement, they'relike practically invisible
online, it's true, and meanwhileyou know the trainers that are
using kind of these outdated orsometimes even harmful methods.
(00:50):
Those are the ones that arelike dominating the top search
results.
Speaker 2 (00:53):
Yeah, it's really a problem, it's so weird yeah.
Because you've got these highlyqualified trainers, people that
have been doing this for yearsand years and years.
They really understand dogbehavior and they're getting
buried in the search results.
Speaker 1 (01:08):
I know it's like the system is working against them.
Speaker 2 (01:10):
It really is.
Speaker 1 (01:11):
Yeah, you'd think Google, you know, with its
algorithms and everything, wouldbe able to sniff out the real
experts.
But nope, right, it's just nothappening.
Speaker 2 (01:20):
And it all comes down to SEO.
Yeah, search engineoptimization.
Speaker 1 (01:25):
I mean, I know you're a savvy listener so I don't
want to like bore you with allthe like basic details, but it's
like the sources arehighlighting just how crucial
this has become, even for likedog training.
Speaker 2 (01:38):
Yeah, I mean, this is something that's important
across every industry.
Now.
Speaker 1 (01:41):
It is like dog trainers need to be like tech
wizards.
Speaker 2 (01:44):
Right.
Speaker 1 (01:44):
These days to get noticed.
Speaker 2 (01:45):
Yeah, but.
Speaker 1 (01:46):
OK, let's get specific, because one of the
sources had this like wild casestudy from Chicago yeah.
With two different trainers inthe same city, totally different
online presence.
So tell me about this.
Speaker 2 (02:00):
OK, so trainer number one CPD TKA certified.
Ok, over 30 years of experience.
So trainer number one CPD TKAcertified.
Speaker 1 (02:04):
Okay.
Speaker 2 (02:05):
Over 30 years of experience.
Uses strictly positivereinforcement methods.
Speaker 1 (02:10):
Going great.
Speaker 2 (02:11):
You would think they'd be like rolling in
clients, but their website hadzero traffic.
Speaker 1 (02:15):
Zero.
Speaker 2 (02:15):
Zero.
Wow, they weren't showing up inthe rankings for even like the
most basic keyword.
Speaker 1 (02:21):
Are you kidding me?
Yup, that's crazy.
Speaker 2 (02:23):
Yeah.
Speaker 1 (02:23):
Okay, so then trainer number two, using's, just say,
less than ideal methods.
What's going on there?
Speaker 2 (02:30):
Okay, so trainer number two wasn't certified and
they were openly admitting tousing things like shot callers.
Speaker 1 (02:36):
Oh no.
Speaker 2 (02:36):
But here's the kicker they were ranking number three.
What For dog training Chicago?
Speaker 1 (02:42):
Wow.
Speaker 2 (02:43):
And getting over 1,300 website visitors every
single month.
Speaker 1 (02:48):
Seriously, what is going on here?
I mean, like I know, you know,I get like the basics of SEO,
right, but this feels like nextlevel sorcery.
Yeah, how is?
Speaker 2 (02:57):
that even possible.
Remember, we talked aboutbacklinks before, those little
votes of confidence from otherwebsites.
Yeah, so it turns out they playa huge role in how Google ranks
websites and in this case, thetrainer, using the outdated
methods, had way more backlinkspointing to their site.
Speaker 1 (03:14):
So it's not even just about having a website, it's
about who's linking to itExactly.
That just feels a little broken.
Speaker 2 (03:20):
It is.
Speaker 1 (03:20):
It's like the Internet is rewarding the wrong
kind of dog training.
Speaker 2 (03:23):
A hundred percent agree.
Yeah, that's like the internetis rewarding the wrong kind of
dog training.
Speaker 1 (03:25):
A hundred percent agree.
Speaker 2 (03:25):
Yeah, that's the problem.
A lot of these certifiedethical trainers are running
into Right.
But the good news is there aresome solutions.
Speaker 1 (03:32):
Okay.
Speaker 2 (03:32):
One thing I thought was really interesting that I
saw in these sources was therise of link exchange networks.
Speaker 1 (03:38):
Link exchange networks.
Speaker 2 (03:39):
Specifically for certified dog trainers.
Speaker 1 (03:42):
Okay, so like what is that?
Tell me more.
Speaker 2 (03:44):
Yeah, so basically these networks are like support
systems.
Speaker 1 (03:48):
OK.
Speaker 2 (03:48):
Where certified trainers link to each other's
websites and this boostseverybody's visibility.
I like that Right, and it sendsa signal to Google like, hey,
these are the real experts.
Speaker 1 (03:58):
It's like that rising tide lifts all boats kind of an
approach.
But is that enough?
Like is simply swapping links.
Is that the magic bullet?
Speaker 2 (04:06):
It's definitely a good step.
Speaker 1 (04:08):
OK.
Speaker 2 (04:08):
But the sources make it clear it's really just the
tip of the iceberg.
Speaker 1 (04:11):
OK.
Speaker 2 (04:11):
These trainers if they really want to compete
online, they need to be thinkingbigger picture.
They need a more well-roundedapproach to marketing.
Speaker 1 (04:19):
OK, now we're talking .
Speaker 2 (04:20):
Yeah.
Speaker 1 (04:21):
So what else is out there?
Like what other things didthese sources uncover?
Speaker 2 (04:28):
Well, so one of the things that really stood out to
me was this idea of, like nichecontent creation packages.
So think like blog posts,articles, you know, eBooks all
really laser focused on, likeyou know, those super specific
topics that pet parents arealways Googling.
Speaker 1 (04:44):
I see.
Speaker 2 (04:45):
So you know, instead of just having like a really
generic website, you're actuallycreating this.
You know, treasure trove ofcontent that makes you the go-to
expert on, like puppy biting,or, you know, decoding dog body
language.
Speaker 1 (04:58):
Yeah, it's like providing this, like genuinely
useful information that buildstrust with people who might, you
know, want to hire you ExactlyLike hey, I get your struggles
Right.
I'm not just here to train yourdog, I'm here to, like, empower
you as a pet parent.
Speaker 2 (05:13):
Exactly.
Speaker 1 (05:13):
Yeah, that's way smarter than just trying to like
stuff keywords onto a websiteand hope Google, like, picks up
on it.
Totally.
Yeah, this is about connectingwith people who actually need
help.
Right, and you know, let's bereal, who hasn't Googled some
weird dog behavior at like threein the morning?
Speaker 2 (05:27):
Oh my gosh All the time.
Speaker 1 (05:28):
Right, we've all been there, yeah, but OK, so it's
not just about creating thisawesome content, is it?
Speaker 2 (05:34):
No, it's not.
Speaker 1 (05:35):
It's about making sure that, like the Internet,
knows that it exists.
Speaker 2 (05:42):
Right, you've got to optimize it.
Speaker 1 (05:43):
You've got to make sure it actually shows up in the
search results, right.
Yeah, it's a one-two punchCreate the content, then make
sure that people can actuallyfind it.
Speaker 2 (05:48):
Exactly.
Speaker 1 (05:49):
Okay, so what else?
What other pieces of the puzzledo these sources kind of
uncover?
Speaker 2 (05:55):
So the next level up is where things get really
interesting.
Speaker 1 (05:59):
Okay.
Speaker 2 (05:59):
Full-on digital marketing packages.
Okay, so we're talking about,like, optimizing Google business
profiles, managing social mediaaccounts, even running targeted
ad campaigns.
Speaker 1 (06:11):
Whoa Okay, that's like a full on online takeover.
Speaker 2 (06:14):
It is.
Speaker 1 (06:14):
But I can see how that would be really effective.
Speaker 2 (06:16):
Yeah, you're meeting your ideal client wherever they
are online.
Speaker 1 (06:20):
Right.
Speaker 2 (06:20):
So you're being really proactive.
You're making sure that yourbusiness is the one that people
see when they're searching forhelp with you know, their dogs
let's just say quirks.
Speaker 1 (06:30):
Right right.
Speaker 2 (06:31):
Right.
Speaker 1 (06:31):
Okay, and then of course there's, like the website
itself, yes, like a trainer'sdigital storefront, absolutely.
I mean, it can't just be, youknow, a boring list of services
anymore.
Speaker 2 (06:41):
No, no, no.
The sources really emphasizelike having a good website is
crucial these days.
It needs to be visuallyappealing, easy to navigate,
mobile, friendly.
You know you want people tohave a good experience.
Speaker 1 (06:53):
I'm picturing those like really sleek modern
websites, you know.
Speaker 2 (06:57):
Exactly.
Speaker 1 (06:58):
Easy booking systems.
Tons of testimonials from happyclients.
Speaker 2 (07:02):
Yeah, you got it.
Speaker 1 (07:02):
Yeah.
Speaker 2 (07:03):
Some of the sources even talked about offering like
website templates specificallyfor dog trainers.
Speaker 1 (07:08):
So interesting.
Speaker 2 (07:09):
Or like custom design and branding packages, you know
Okay.
Speaker 1 (07:13):
Logo color palette.
You know the whole shebang.
Speaker 2 (07:16):
It's like they're saying look, we know you're
amazing with dogs, but youprobably didn't go to design
school.
Speaker 1 (07:20):
Right, exactly.
Speaker 2 (07:21):
So let us handle this part so you can focus on.
You know what you do best.
Speaker 1 (07:25):
A hundred percent.
Speaker 2 (07:26):
Okay, and then there's one more piece I want to
highlight, because I found thisreally fascinating, okay, and
that is this idea of likepositioning certified trainers
as like thought leaders.
Speaker 1 (07:40):
Yes, I love this.
Speaker 2 (07:40):
It's about elevating the whole profession, right.
It's not just about marketingyour individual business.
It's about like raising the barfor the whole field.
Exactly so what would that looklike?
Speaker 1 (07:50):
So the sources talk about things like hosting
workshops and webinars.
Speaker 2 (07:55):
Yeah.
Speaker 1 (07:55):
You know, organizing networking events, even starting
podcasts or YouTube channels.
Okay, you know, it's aboutsharing your knowledge, building
a community and showing thatyou're an expert in more than
just you know the actualhands-on dog training.
Speaker 2 (08:09):
Right.
It's like saying to the worldhey, positive reinforcement
training is here to stay.
Speaker 1 (08:14):
And we're not just like whispering it anymore,
we're shouting it from therooftops.
I love that, yeah, and imaginelike the impact if every pet
parent out there had access tolike good, solid information
about dog training.
Speaker 2 (08:26):
It would change everything.
Speaker 1 (08:28):
I know.
Speaker 2 (08:28):
Yeah.
Speaker 1 (08:29):
What would that world even look like?
Paint me a picture of this likepositive reinforcement utopia.
Speaker 2 (08:35):
Oh man.
Speaker 1 (08:36):
All right.
So we're back and my brain islike officially buzzing.
Speaker 2 (08:40):
Oh, mine too.
Speaker 1 (08:41):
After that last segment, like it's, it's amazing
to think about, like how muchpotential there is to, you know,
really shake things up in thedog training world.
Speaker 2 (08:50):
Yeah, there's a lot of possibility out there.
Speaker 1 (08:52):
Okay, let's like bring it back down to earth for
a second.
Okay For the listener.
You're the pet parent who'strying to figure all of this out
Like what are, like, the keytakeaways that you want to leave
them with?
Speaker 2 (09:02):
Hmm, that's a good question.
I think the biggest thing isyou know, just because a trainer
has a flashy website or youknow they're at the top of the
Google search results, thatdoesn't necessarily mean they're
the best.
Speaker 1 (09:13):
Like don't judge a book by its cover.
But for dog trainers.
Speaker 2 (09:15):
Yeah, exactly, you really have to do your research.
Look for those certifications,like you know CPDTKA or CBCCKA,
yeah, and don't be afraid to askpotential trainers about their
methods.
You know you're entrusting themwith a member of your family.
Speaker 1 (09:30):
It's a big deal.
Speaker 2 (09:30):
Yeah, you want to be sure that they're the right fit.
Speaker 1 (09:32):
So be a dog training detective?
Yes, right, get out there anddo your research.
But it's not just about findingthe right trainer for your own
dog, is it?
Speaker 2 (09:46):
Like own dog.
Is it Like there's a biggerpicture here?
Yeah, absolutely.
You know, choosing a trainerwho uses positive reinforcement
methods it's not just a personaldecision.
It's like you're voting for amore humane and ethical way of
training dogs.
Speaker 1 (09:56):
Yeah, it's like collectively saying hey, we're
not okay with these outdatedmethods anymore, like we want
something better for our dogs.
Speaker 2 (10:03):
I love that, so it's like we're not just picking a
outdated methods anymore, likewe want something better for our
dogs.
Speaker 1 (10:05):
I love that.
So it's like we're not justpicking a trainer, it's like
we're part of a movement.
We are.
That's pretty powerful stuff.
Speaker 2 (10:10):
It is, and this movement needs voices.
Speaker 1 (10:13):
Right.
Speaker 2 (10:13):
So talk to your friends, share resources online.
You know anything you can do tospread the word about positive
reinforcement training.
Speaker 1 (10:20):
Yeah, it's like you're all part of this giant
dog loving team.
Speaker 2 (10:23):
Right.
Speaker 1 (10:23):
Working together to create a world where you know
dogs are treated with thekindness and respect that they
deserve.
Speaker 2 (10:30):
Well said.
Speaker 1 (10:31):
Yeah, so I think we've covered a lot of ground in
this deep dive.
We have the challenges, thesolutions, the potential you
know for real change.
Speaker 2 (10:39):
Yeah.
Speaker 1 (10:40):
And how we train and interact with dogs.
But I think the one thing Ihope you take away from all of
this yeah.
Is a sense of hope.
Speaker 2 (10:47):
Me too.
Speaker 1 (10:48):
That like things are changing.
Speaker 2 (10:50):
Yeah.
Speaker 1 (10:50):
And that we all have a role to play in that change.
Speaker 2 (10:53):
Keep asking questions , keep learning and keep
advocating for dogs everywhere.
Speaker 1 (10:58):
Yes, this has been such a good deep dive it has.
Thank you so much for joiningus my pleasure.
And until next time.
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