Episode 15 - Rooted in Service, Growing in the High Country: John & Michele Swart’s Entrepreneurial Journey

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In this episode, we sit down with John and Michele Swart — a powerhouse duo redefining what life after service looks like. From John’s distinguished career as the NC National Guard’s Command Sergeant Major to the couple’s thriving ventures in real estate, short-term rentals, a tree farm, and their High Country Living YouTube channel — they’ve built a life rooted in purpose, family, and community.

We talk about:

• Transitioning from military leadership to entrepreneurship
• The story behind their real estate business and mountain lifestyle brand
• Lessons from running a tree farm and STR properties
• The importance of staying connected through community service and storytelling

John and Michelle prove that service doesn’t stop at retirement — it simply evolves.

Tune in and get inspired to plant your next roots with intention.

#DogTagsToOwnership #VeteranEntrepreneurs #HighCountryLiving #RealEstateJourney #LifeAfterService #MilitaryTransition #TreeFarmLife #CommunityFirst

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