Old school copywriting is all about understanding the reader's needs and desires, and then crafting a message that speaks to them directly. It's about creating a spark of interest and drawing the reader into the client's world.
Most websites are stuck on level one messaging, which is informational. This means they simply tell the reader who they are and what they do. However, the best websites use aspirational messaging to focus on the reader and what they want. They speak to the reader's negative present and their potential positive future.
Transformational messaging is the highest level of messaging, and it's often used in B2C marketing. It's about helping the reader imagine a new and better version of themselves.
AI is a disruptive force in the copywriting world. It can be used to generate creative ideas, personalize messages, and scale content production.
One copywriter, Dean, has been using AI copywriting services for the past four and a half months. He says that he hasn't found a limit yet to what AI can do for copywriting.
In summary, old school copywriting is still alive and well, and AI is playing an increasingly important role in the industry. By understanding the different levels of messaging and how to use AI effectively, copywriters can create more engaging and persuasive content.
Dean Waye is a copywriter, scriptwriter and webinar producer. He’s written for over 250 clients on every continent except Antarctica. Today he’s the Chief Writer at the Best Damn Webinar Company, where he helps science, technology and engineering teams create live events that make audiences say “My boss is gonna want to meet these guys”.
Recently had my 50 millionth email opened. Watched my 700th sunrise in a row. Wrote a cold email with a 100% open rate (still not sure how that happened). Taught an AI agent how to write like me.
Https://bestdamnwebinar.com,
https://winstonwrites.com,
https://LinkedIn.com/in/deanwaye
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