Ken Rusk: Building the Vision That Changes Everything

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What if the very job you dismiss as “just work” could become your anchor, your launchpad, and your story of purpose? In this episode, host Steve Ramona invites author and entrepreneur Ken Rusk onto the show to explore how a fifteen‑year‑old ditch‑digger can rise to build a multi‑million‑dollar blue‑collar business and help others find their own path to comfort, peace and freedom.

From that hole in the fence behind his high school—walking into an industrial park, dumping trucks rolling, men digging, a new car in mind—Ken’s character is grounded in hope, grit and a sense of belonging. He shares the tension of feeling boxed in by college‑only messaging, the exhilaration of grabbing a shovel, and the pivotal moment when he realized that working with his hands didn’t mean working less importantly—it meant owning his output and his destiny.

Sensory detail weaves through: the weight of a shovel, the sound of dump trucks, the quiet of early mornings in the shop, the vision board on the wall, the thrill of seeing numbers climb. Ken’s message is simple but profound: if you can picture it, you can achieve it, step by step. He takes us from vision boards to decision‑making, from “someday” to calendar‑dated action, and he guides us toward the heart of service and leadership—putting others first and finding yourself through lifting them up.

And for you, the listener? Think about how you’re going to serve today. What impact will you create now? Whether you’re in business, life, or both, this episode asks you to dig in, visualize what matters, and build your path. Because success isn’t just about wealth—it’s about the life you choose and the legacy you leave.

P.S. Revisit your vision tonight. Write it down. Give it a date. Let your future pull you into action tomorrow. Powered by EPIC Impact™. Created by Hailey Evans. All rights reserved.

Guest Bio
Ken Rusk grew up cutting through a fence behind his high school to walk into industrial yards where dump trucks rumbled and men dug ditches. At fifteen, he grabbed a shovel—and thirty‑plus years later he’s turned that start into a multi‑million‑dollar construction business, become a best‑selling author of Blue‑Collar Cash, and now champions the idea that you don’t need a college degree to build a life of value and freedom. With warmth and grit, Ken mentors young people and veterans, helping them design lives of comfort, peace and freedom through purpose‑driven work.

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