What if the way you support your team becomes the very thing that elevates your business? In this episode I sit down with Marshall, founder of Stretch Dollar, and we explore how small businesses can serve their people by rethinking health benefits, and in doing so create something bigger than just a paycheck.
We meet Marshall: a fellow Monarch‑alumnus, innovator, former startup teammate, now builder. He shares the emotional weight of layoffs, the spark of waking up with a business name (“Stretch Dollar”), and the moment he chose to serve rather than survive. You’ll hear vivid detail of him negotiating down a diabetic employee’s $1,400 per week insulin cost—yes, per week—and how that shifted his mission. That moment sums up what it means to serve with your whole heart.
The texture of the conversation matters: the startup room, the layoffs, the high school memory, the small‑business owner with ten people who just wants to know how to serve his team. You’ll feel the tension between budget and benefit, the liberation of simplicity, the joy of transforming “hours of admin” into “minutes of impact.”
And here’s your call to action: Listen with an ear toward your team. Ask today: “How am I serving my people?” “What benefit—literal, emotional, structural—can I offer?” And then make one move. It doesn’t have to be huge, but it must be intentional.
P.S. If you’re running a small business and ready to turn benefits into love in action, go to StretchDollar.com and book time with Marshall’s team. Because when you serve your people, you build a business your heart can stake its name on.
Guest Bio
Marshall is the founder of Stretch Dollar, on a mission to make small businesses the best place in the world to work. After witnessing massive layoffs at his startup and feeling the weight of what people lose when health‑benefits fails them, he launched Stretch Dollar to simplify employee benefits, save small business owners time, and serve each team member with dignity. From waking up with the name “Stretch Dollar” to negotiating major healthcare savings for a young diabetic, Marshall brings heart, grit, and purpose to the world of employee benefits.
https://www.stretchdollar.com/
https://inphone--strategiesthatstick.thrivecart.com/epicimpactbook/
https://epicimpact.ai/
Doing Business with a Servant's Heart Named Top 20 Small Business Marketing Podcast
https://podcast.feedspot.com/small_business_marketing_podcasts/
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