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June 13, 2025 23 mins

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Ready to unlock the power of your narrative? Strap in as we join forces with storytelling maestro Dan, to reveal the secret ingredients of a compelling story. This conversation will guide you through the core pillars of a great story - brevity, honesty, and authenticity. We take it up a notch discussing how weaving these elements into your organization's culture can have a significant impact. We follow Dan's journey from business executive to storytelling consultant, demonstrating how the art of storytelling can help land you a great hire.

As we approach the second half of our intense discussion, we delve into the realm of positive storytelling. Discover from Dan why embracing even negative stories serves a purpose in human narratives. Learn the fine art of refraining from badmouthing competitors and the importance of tone and delivery in your story. We shed light on the power of practice and the use of unique words to make your narrative memorable. Navigate the hurdles of refining a story that didn't quite hit the mark the first time. Join us for this riveting exploration of the profound role of storytelling in business.

I'm Dan Sieger, Chief Storyteller at Stories for Good. I help mission-driven businesses use storytelling to be more successful. I work with clients to create narratives that are memorable, ownable and honest. We then use that foundational story to develop content that reflects and enhances their story.
https://www.thestoriesforgood.com/

Doing Business with a Servant's Heart Named Top 20 Small Business Marketing Podcast
https://podcast.feedspot.com/small_business_marketing_podcasts/

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