“To give you an indication, it was like 8 o’clock in the morning or 8:30 in the morning, the doors were pretty close to opening, and I’m sitting there with the AV (audio visual) guys, trying to work out how to get video in and, audio out...”
That’s Marco Rosano, co-founder of the NO/BS ‘Digital Reality Check’ digital/tech/design conference that almost wasn’t...
The disconcerting situation which Marco found himself (on opening morning!) was a ripple effect from a global pandemic that was only just being felt in Australia.
A number of high-profile speakers booked for the conference had pulled out at the 11th hour, leaving Marco and team in a mad scramble to try and deliver a hybrid live/remote solution, to a paying audience, on a completely unrehearsed digital platform.
Having heard rumblings of a major health issue back in December 2019, Marco, like the vast majority of Australian’s had no way of knowing the magnitude of what was soon to follow.
“I remember saying to Jay (Marco’s business partner and co-founder of the conference) 'don’t worry, it’ll probably blow over by the time the conference rolls around!'"
As it would turn out, the NO/BS digital conference would literally be the last public event before the party was officially over until further notice.
“We were on a bar across the road there on Russell st, with some of the speakers, maybe ten or twenty of the attendees as well having a good drink we finished up about one in the morning. 7 in the morning the Grand Prix was cancelled."
Find out what it took to get this boot-strapped, purpose led digital/design/tech conference off the ground, against the odds and the grain in this episode of The Doing Epic Stuff Podcast.
Show notes
- All about past and future NO/BS events: https://nobs.events/
- The Digital Advertising Agency of which Marco is a co-founder/partner: https://soulandwolf.com.au/
If you enjoyed this episode of the DES podcast or are onboard with our mission of empowering more people to find and follow their extraordinary, more of the time, please consider subscribing to the fortnightly eNewsletter. It features some snackable epic content, the latest DES developments and a heads-up on upcoming episodes: https://mailchimp.doingepicstuff.com/subscribe
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