July 31, 2025 • 17 mins
I'm sharing how I am launching a brand new YouTube channel from scratch so you can copy the strategy, as well as why some people didn't like the fact that I announced the channel before it was ready.
00:00 Announcement
03:24 Why I Announced Early
06:11 My Pre-Launch Strategy
06:55 Unique Premise: YouTube in 90 Minutes
09:26 Launch Process & Early Results
MENTIONED IN THIS EPISODE:
- My new channel: https://www.youtube.com/@scaleonyoutube
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Make sure all 12 parts of your YouTube channel are optimized: https://donebylunch.co/youtube-incubator/
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ABOUT JERRY POTTER ➜ I'm obsessed with helping online entrepreneurs grow their business in half the time - so they can be done by lunch - and move on to other things that give their life purpose. For me it's spending time with my family, volunteering locally in my community and prioritizing my health. ❤️
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
when I announced that I waslaunching a second YouTube
(00:02):
channel and growing it fromscratch, I had quite a few
people reach out.
And tell me that I shouldn'thave told anybody and that I
should have grown it in secret.
I don't regret announcing mychannel before it launched.
By the way, as I'm recordingthis today, the channel
officially launches nextTuesday, so this is a Thursday
(00:23):
right now.
So we're still a few days out,but I'm gonna tell you why I
announced it, what I've learnedand what is really working well
right now, plus the mindsetshift that's helping me stay
consistent.
All right, let's jump in.
Welcome to Done by LunchEntrepreneurs, where every
episode is designed to help yourun and grow your business in
half the time so you can move onto other things that give you
(00:45):
purpose.
Welcome to Done by LunchEntrepreneurs, where we help you
build a business.
You can run in half the times,you can be done by lunch and
move on to other things thatgive you purpose and joy.
And we do that by helping youwith high leverage assets.
YouTube is my favorite, and ithas completely changed my
business and my life.
And now I am growing a newchannel from scratch.
(01:06):
Now my original channel.
Which has gone through a fewiterations is, at 157,000
subscribers.
But I wanted to start a newchannel and here's why.
I think the future of YouTubefor businesses specifically are,
is going to be like the biggestsuccess for a business is gonna
become from something that givesyou leads and visibility, right?
(01:30):
And.
The maximized way to do that isgoing to be focusing on one
subject, or more importantly,one problem.
So the new channel is forentrepreneurs, which has always
been my audience, even on theold channel, specifically to
grow on YouTube.
The original channel started asFive Minute Social Media.
(01:50):
That was the name of it.
And it was helping people withFacebook, Instagram, LinkedIn,
eventually TikTok, Early on, I,there's a couple of videos about
Snapchat as a marketing toolback when I started the channel
in 2017.
And so yes, I could haverebranded the channel and made
(02:11):
it all about YouTube andprobably been successful, but I
really wanted to start over toprove that I could do it.
I wanted to start over so that Icould.
Feel again, what it's like tohave a small channel and
actually see three views as awin instead of a disappointment.
And I also wanted a smallerchannel that I could start
testing things on.
(02:32):
Because if I test things on abig channel, and you as somebody
in my community is doing thingson a small channel, well those
can be two different worlds,right?
Two different things arehappening.
So.
I created the new channel togrow it from scratch, and I'm
really, really excited about it.
(02:52):
However, when I first announcedit, this was three weeks before
the channel is going topremiere, I got an email reply
from several people.
I got a few private messages onFacebook'cause I posted it in a
few different places.
And they all said, if you wereserious about growing a channel
(03:13):
from scratch.
You would build it in secret,you wouldn't tell anybody.
You would just put it up andthen in the future you'd be able
to say, Hey, I built this insecret, and look, here's how it
worked.
And while I think that is agreat narrative, like that
would've been really cool.
I chose to announce my channelahead of time.
(03:34):
For one simple reason.
I never want to be the type ofperson who says, do as I say,
not as I do.
I don't want to be that personas an entrepreneur, as a coach,
as a parent.
I want to practice what I preachas they say.
I want it to do exactly.
(03:54):
What I would tell somebody elseto do, and I would never go to
somebody and say, yeah, launch achannel, but don't tell anybody.
Or don't tell anybody until it'slive.
So this is something that's verydifferent this time compared to
the first time I launched mychannel.
I didn't tell anybody until itwas live.
(04:14):
And then I said, Hey, thischannel's live.
Go check it out.
Now when we've helped peoplelaunch.
Podcasts, another high leverageasset.
I always tell them, no, no,start talking about it three to
four weeks before you launch.
And we do that for a couple ofreasons.
Uh, one, the main goal is so youdon't have zero downloads on
your first day.
(04:35):
And the second goal is becausethere is this psychological
principle that we are allfamiliar with, that we want what
we can't have.
So by telling somebody aboutsomething before they can get
it.
They actually in some ways craveit more, very subtly.
Nobody's surprised by this,right?
We all know this.
(04:55):
And so.
By announcing my channel aheadof time.
This time, a couple thingshappen.
First, I'm gonna get views on myfirst day when the channel
premieres next week, right?
Second thing is, and I said thiswhen I announced it, I'm
announcing it and it'spremiering three weeks from
today, because I didn't want toget caught up in perfectionism
(05:17):
and essentially rethinking oroverthinking everything to
death.
I already did that.
I did that with the firstchannel.
In fact, if you go to my firstchannel, you will see that the
channel was created in May, andthe first video was published in
August three months later.
I did not take down any oldvideos.
(05:38):
I've taken down some videos overthe years.
Some that are irrelevant, right?
I don't want somebody landing ona video and then finds out the
solution didn't work, but, but Ilike the first video I ever
published is still on there.
The really sad part is I wasworking on it before May of that
year.
I was actually working on it formany, many months and then I set
up the channel'cause I was readyto launch and then I rethought
(06:01):
everything and refiledeverything for three more
months.
So this time I said, Hey, here'sthe new channel.
We're launching it in threeweeks and I'm doing all the work
to make that happen.
so what does pre-launch looklike?
now I'm barely getting going,but I've already had several
people ask, okay, well how do wepre-launch a YouTube channel?
And let me say upfront, if youalready have a YouTube channel,
(06:23):
you can still apply this samething to a rebranded channel.
Or I'm finally gonna publishconsistently change on a
channel, anything like that.
So here's exactly what I did.
first of all, I started talkingabout it ahead of time, um,
which is, you know,pre-launching.
second I came up with what Ifeel is a very strong, unique
(06:44):
premise, and every single personI work with on YouTube, we tell
them you need a unique premise.
So how many people do you thinkthere are teaching YouTube on
YouTube?
I mean, maybe not a million, butprobably hundreds of thousands
of channels, right?
At least.
So I can't just be like, Hey,I'm teaching YouTube now.
So my unique premise.
(07:05):
Is that I am going to show youhow to grow a YouTube channel in
90 minutes a week.
And this came out of severalconversations that I had this
year with people who I felt likewould do great on YouTube, and
they're like, oh, I just don'thave the time.
And the thing with YouTube isit's a, it's a slow build, you
know, for most of us, myselfincluded, sometimes I talk about
(07:26):
YouTube as the Bamboo platform.
There are certain types ofbamboo that for, you know, the
first like six weeks or so, yougotta water them and nurture'em.
They barely grow.
And then they shoot up like 30feet in the next six weeks or
something like that.
I hope I'm, I haven't looked upthe data in a while.
Hopefully I'm getting thosenumber right.
But you, you nurture, younurture, you nurture and then
(07:47):
off it goes.
And that's exactly what happenswith a YouTube channel.
And so you have to kind of stickwith it, right?
To get it going.
So it takes some convincing toget somebody going.
And I'd say something like,well, what if you could do it in
like three hours a week?
Oh, that feels like a lot.
What if you could do it in twohours a week?
And I sort of kept lowering thestandard in or the amount of
time in the conversation.
And finally I said, what about90 minutes a week?
(08:08):
And.
The few people that I had thatconversation with all went, oh
my gosh, I would do that in asecond.
Can that be done?
And when the conversations werehappening, I didn't quite have
it all figured out, like exactlyhow that would work in a way
that was sustainable for mostpeople.
But I wanted to let my brainwork on.
(08:29):
So for the last several months,I started thinking about it.
Okay.
We would choose the mostimportant parts of YouTube.
We would use a little bit of AIto make things easier and
better, and all of a sudden itall clicked.
Yes, you can start growing aYouTube channel in 90 minutes a
week.
So the unique premise is reallyimportant, and if you are
(08:51):
thinking about starting achannel and you don't know what
your unique premise would be,I'm in the process of building a
tool to help you come up withyour unique premise.
So by the time you're listeningto it, I may have it available
already.
I'm using it as a lead magnet onthe new YouTube channel.
Because I don't want that to bea place where people get stuck.
So feel free to message me,anywhere or send an email to
jerry@donebylunch.co and happyto, send it your way.
(09:14):
So the unique premise was a bigpart of it.
So then when I started talkingabout it, people were excited
about it.
And so first I announced thatI'm starting a new channel and
I'm gonna grow up from scratchand I'm nervous and, and which
was all true.
Then I announced that thepremise was YouTube in 90
minutes, and that was two weeksout.
Then one week out, which wasearlier this week, I announced
(09:35):
that the channel was gonna becalled YouTube for grownups.
And the premise is essentiallythat, you know, most of the
YouTube education out there isfor people who are, teaching
YouTube like you got 20 hours aweek.
Just to make one video.
Right?
And hey, maybe if you're 20, youhave that kind of time, but
there's a lot of us that have,you know, mortgage payments and
(09:58):
a business to run and kids toraise, or aging parents to take
care of or whatever it is.
And so this channel is for therest of us.
So it's YouTube for grownups.
I announced that I released thetrailer, I invited the people
who were already.
Said they were interested andwanted to know when the channel
came out to show up and gosubscribe.
Now, there were no videos on thechannel yet, or I should say
(10:18):
there are,'cause as I'mrecording this, there are no
videos on the channel right nowexcept for the trailer.
And what I did was I put thetrailer up so there'll be
something there.
Then I scheduled my first threevideos, so this does take some
planning ahead, but I uploadedmy first three videos and
scheduled them with dates and.
(10:39):
Used YouTube's premiere feature,which essentially is where you
can have a video show up on yourchannel before it comes out, and
then people can click to benotified specifically for that
video when it does come out.
But my main thing is I wantedpeople to see these thumbnails
and titles for these videos andgo, wow.
If this is the kind of contentthat's gonna be on this channel,
I want to subscribe, I want tofollow, or I want to click on
(11:02):
this one video and be notifiedwhen it comes out.
It's a lot more interesting thatway, right?
If you can, actually see what'sgoing to be, coming up.
So that's what I did and I putit out there.
And just for comparison, let'ssee, it's been 48 hours since I
put the channel up, total, like48 hours.
(11:23):
And.
Last time I grew a YouTubechannel from scratch, and I
didn't tell anybody about ituntil it was published.
It took me six months to hit ahundred subscribers.
So right now.
I haven't even published myfirst actual, like, video video
yet.
Okay, so that's the process I'vetaken.
Unique premise is the firstpart.
(11:44):
Second, talk about it at least afew weeks out, get people
interested and excited.
And then the third part is havesomething decent for them there.
If you're going to ask them togo subscribe before you've
started editing or releasingvideos.
So if all you've got is achannel name on there and you
go, yeah, go subscribe, that'sgonna be a lot less interesting.
even if people do go do that.
When the channel does startpremiering videos, they won't
(12:06):
necessarily be as excited, butwhen they get excited about it,
'cause they see it.
Like think about when a movietrailer comes out and you're
like, I am buying tickets.
The moment that comes out intheaters or Apple announces the
new iPhone and you're like, oh,I'm buying that the day it comes
out.
Right?
They've decided, it's not likeI'll subscribe and see what
happens.
Now I do want to clarify onething here.
If you are looking at invitingeverybody you know, to a new
(12:32):
channel, don't, this is reallyimportant.
In fact, I even said in theemail that I sent to my list, I
think this is where I put it,and I said, don't go subscribe.
If it like, go click, check itout.
And if it doesn't look likesomething you'd watch, please
don't subscribe.
Because YouTube is now startingto learn about who the audience
is going to be for my newchannel.
(12:53):
And if the wrong people go inthere, right, like my mom and my
aunt go subscribe.
Just to be supportive, you know,who are, both retired.
That is not my audience and Idon't want YouTube to think
that's my audience.
You would be better off having15.
Perfect subscribers than havinga thousand subscribers where 985
(13:16):
of them were like friends andfamily who wanted to support you
in this journey, right?
So please, please avoid that.
One more important thing for youto know are the only numbers I'm
paying attention to.
When I am growing this newchannel.
Okay.
So, just before I do thatthough, if you are intrigued,
like, oh, YouTube in 90 minutes.
(13:37):
Yeah, I, I could give 90 minutesto start building a high
leverage asset like that.
then you can go in the shownotes and grab my YT 90 roadmap
that will start walking youthrough exactly how this would
look.
Okay.
Alright, what am I measuringgoing forward?
I'm not gonna lie, when I seethe subscriber count going up
and I know that I slogged forsix months last time to get
(13:57):
subscribers, it makes me alittle happy, but that's not the
numbers that I'm looking at.
Okay.
The numbers that I'm gonna bepaying attention to in the first
30 days are going to be one.
Views.
So how many views are, is eachvideo getting it?
It may be, you know, a dozen,even if you have 50 subscribers,
it doesn't mean you get 50 viewsper video.
(14:18):
The second one is, where is thetraffic coming from?
So one of the things that Iwanna watch closely is.
Are the videos I'm releasingbeing seen by only people that
have come there because somebodysent them there, whether it was
me or somebody else, or isYouTube recommending my videos
to strangers?
(14:39):
And you can see all that in youranalytics.
'cause if they're notrecommending them to strangers
within a few weeks, then I, Iwant to see what I can do.
To improve that.
And then the third metric thatI'm looking at is leads per
video.
So I just invested in a tool,meaning I signed up for it, not
my tool, but another YouTubermade this brilliant tool where.
(15:00):
It basically, he's stillbuilding it out, but it rebuilds
your YouTube analytics dashboardto rank everything by leads and
sales instead of ranking it byviews.
And so I'm going to be able tosee exactly what video drove.
Exactly how many leads and insome cases where that led to
(15:20):
sales.
Now, all of this tracking rightis never a hundred percent
accurate, but essentially I canlog into this tool and it will
say, this video got 113 viewsand it generated five leads or
something like that.
And.
When you look at it that way,going forward, I'm going to rank
(15:41):
my videos based on how manyleads they got, because I don't
want to make the videos that getthe most views.
I want to make the videos thatconnect with me with the people
that I can help.
which are warm leads, right?
So essentially if I had a videothat, let's say in the future I
had a video, get a thousandviews, and it generated three
leads and I had another videothat got 200 views and it
(16:03):
generated 12 leads.
Well, I wanna make more videoslike that.
200 view video, not the thousandview video.
I'm excited to get going on thischannel.
It will be premiering coming upthis Tuesday, August 5th?
If you're listening to thisafter that, it's already out
there.
you can find the channel withyoutube.com/.
(16:24):
Symbol scale on YouTube.
And I'll definitely be doing afuture episode about what worked
and what didn't.
So if you're not subscribed tothe podcast, make sure to
subscribe or follow now in yourfavorite podcasting app, and
we'll see you next time.
when I announced that I waslaunching a second YouTube
(00:02):
channel and growing it fromscratch, I had quite a few
people reach out.
And tell me that I shouldn'thave told anybody and that I
should have grown it in secret.
I don't regret announcing mychannel before it launched.
By the way, as I'm recordingthis today, the channel
officially launches nextTuesday, so this is a Thursday
(00:23):
right now.
So we're still a few days out,but I'm gonna tell you why I
announced it, what I've learnedand what is really working well
right now, plus the mindsetshift that's helping me stay
consistent.
All right, let's jump in.
Welcome to Done by LunchEntrepreneurs, where every
episode is designed to help yourun and grow your business in
half the time so you can move onto other things that give you
(00:45):
purpose.
Welcome to Done by LunchEntrepreneurs, where we help you
build a business.
You can run in half the times,you can be done by lunch and
move on to other things thatgive you purpose and joy.
And we do that by helping youwith high leverage assets.
YouTube is my favorite, and ithas completely changed my
business and my life.
And now I am growing a newchannel from scratch.
(01:06):
Now my original channel.
Which has gone through a fewiterations is, at 157,000
subscribers.
But I wanted to start a newchannel and here's why.
I think the future of YouTubefor businesses specifically are,
is going to be like the biggestsuccess for a business is gonna
become from something that givesyou leads and visibility, right?
(01:30):
And.
The maximized way to do that isgoing to be focusing on one
subject, or more importantly,one problem.
So the new channel is forentrepreneurs, which has always
been my audience, even on theold channel, specifically to
grow on YouTube.
The original channel started asFive Minute Social Media.
(01:50):
That was the name of it.
And it was helping people withFacebook, Instagram, LinkedIn,
eventually TikTok, Early on, I,there's a couple of videos about
Snapchat as a marketing toolback when I started the channel
in 2017.
And so yes, I could haverebranded the channel and made
(02:11):
it all about YouTube andprobably been successful, but I
really wanted to start over toprove that I could do it.
I wanted to start over so that Icould.
Feel again, what it's like tohave a small channel and
actually see three views as awin instead of a disappointment.
And I also wanted a smallerchannel that I could start
testing things on.
(02:32):
Because if I test things on abig channel, and you as somebody
in my community is doing thingson a small channel, well those
can be two different worlds,right?
Two different things arehappening.
So.
I created the new channel togrow it from scratch, and I'm
really, really excited about it.
(02:52):
However, when I first announcedit, this was three weeks before
the channel is going topremiere, I got an email reply
from several people.
I got a few private messages onFacebook'cause I posted it in a
few different places.
And they all said, if you wereserious about growing a channel
(03:13):
from scratch.
You would build it in secret,you wouldn't tell anybody.
You would just put it up andthen in the future you'd be able
to say, Hey, I built this insecret, and look, here's how it
worked.
And while I think that is agreat narrative, like that
would've been really cool.
I chose to announce my channelahead of time.
(03:34):
For one simple reason.
I never want to be the type ofperson who says, do as I say,
not as I do.
I don't want to be that personas an entrepreneur, as a coach,
as a parent.
I want to practice what I preachas they say.
I want it to do exactly.
(03:54):
What I would tell somebody elseto do, and I would never go to
somebody and say, yeah, launch achannel, but don't tell anybody.
Or don't tell anybody until it'slive.
So this is something that's verydifferent this time compared to
the first time I launched mychannel.
I didn't tell anybody until itwas live.
(04:14):
And then I said, Hey, thischannel's live.
Go check it out.
Now when we've helped peoplelaunch.
Podcasts, another high leverageasset.
I always tell them, no, no,start talking about it three to
four weeks before you launch.
And we do that for a couple ofreasons.
Uh, one, the main goal is so youdon't have zero downloads on
your first day.
(04:35):
And the second goal is becausethere is this psychological
principle that we are allfamiliar with, that we want what
we can't have.
So by telling somebody aboutsomething before they can get
it.
They actually in some ways craveit more, very subtly.
Nobody's surprised by this,right?
We all know this.
(04:55):
And so.
By announcing my channel aheadof time.
This time, a couple thingshappen.
First, I'm gonna get views on myfirst day when the channel
premieres next week, right?
Second thing is, and I said thiswhen I announced it, I'm
announcing it and it'spremiering three weeks from
today, because I didn't want toget caught up in perfectionism
(05:17):
and essentially rethinking oroverthinking everything to
death.
I already did that.
I did that with the firstchannel.
In fact, if you go to my firstchannel, you will see that the
channel was created in May, andthe first video was published in
August three months later.
I did not take down any oldvideos.
(05:38):
I've taken down some videos overthe years.
Some that are irrelevant, right?
I don't want somebody landing ona video and then finds out the
solution didn't work, but, but Ilike the first video I ever
published is still on there.
The really sad part is I wasworking on it before May of that
year.
I was actually working on it formany, many months and then I set
up the channel'cause I was readyto launch and then I rethought
(06:01):
everything and refiledeverything for three more
months.
So this time I said, Hey, here'sthe new channel.
We're launching it in threeweeks and I'm doing all the work
to make that happen.
so what does pre-launch looklike?
now I'm barely getting going,but I've already had several
people ask, okay, well how do wepre-launch a YouTube channel?
And let me say upfront, if youalready have a YouTube channel,
(06:23):
you can still apply this samething to a rebranded channel.
Or I'm finally gonna publishconsistently change on a
channel, anything like that.
So here's exactly what I did.
first of all, I started talkingabout it ahead of time, um,
which is, you know,pre-launching.
second I came up with what Ifeel is a very strong, unique
(06:44):
premise, and every single personI work with on YouTube, we tell
them you need a unique premise.
So how many people do you thinkthere are teaching YouTube on
YouTube?
I mean, maybe not a million, butprobably hundreds of thousands
of channels, right?
At least.
So I can't just be like, Hey,I'm teaching YouTube now.
So my unique premise.
(07:05):
Is that I am going to show youhow to grow a YouTube channel in
90 minutes a week.
And this came out of severalconversations that I had this
year with people who I felt likewould do great on YouTube, and
they're like, oh, I just don'thave the time.
And the thing with YouTube isit's a, it's a slow build, you
know, for most of us, myselfincluded, sometimes I talk about
(07:26):
YouTube as the Bamboo platform.
There are certain types ofbamboo that for, you know, the
first like six weeks or so, yougotta water them and nurture'em.
They barely grow.
And then they shoot up like 30feet in the next six weeks or
something like that.
I hope I'm, I haven't looked upthe data in a while.
Hopefully I'm getting thosenumber right.
But you, you nurture, younurture, you nurture and then
(07:47):
off it goes.
And that's exactly what happenswith a YouTube channel.
And so you have to kind of stickwith it, right?
To get it going.
So it takes some convincing toget somebody going.
And I'd say something like,well, what if you could do it in
like three hours a week?
Oh, that feels like a lot.
What if you could do it in twohours a week?
And I sort of kept lowering thestandard in or the amount of
time in the conversation.
And finally I said, what about90 minutes a week?
(08:08):
And.
The few people that I had thatconversation with all went, oh
my gosh, I would do that in asecond.
Can that be done?
And when the conversations werehappening, I didn't quite have
it all figured out, like exactlyhow that would work in a way
that was sustainable for mostpeople.
But I wanted to let my brainwork on.
(08:29):
So for the last several months,I started thinking about it.
Okay.
We would choose the mostimportant parts of YouTube.
We would use a little bit of AIto make things easier and
better, and all of a sudden itall clicked.
Yes, you can start growing aYouTube channel in 90 minutes a
week.
So the unique premise is reallyimportant, and if you are
(08:51):
thinking about starting achannel and you don't know what
your unique premise would be,I'm in the process of building a
tool to help you come up withyour unique premise.
So by the time you're listeningto it, I may have it available
already.
I'm using it as a lead magnet onthe new YouTube channel.
Because I don't want that to bea place where people get stuck.
So feel free to message me,anywhere or send an email to
jerry@donebylunch.co and happyto, send it your way.
(09:14):
So the unique premise was a bigpart of it.
So then when I started talkingabout it, people were excited
about it.
And so first I announced thatI'm starting a new channel and
I'm gonna grow up from scratchand I'm nervous and, and which
was all true.
Then I announced that thepremise was YouTube in 90
minutes, and that was two weeksout.
Then one week out, which wasearlier this week, I announced
(09:35):
that the channel was gonna becalled YouTube for grownups.
And the premise is essentiallythat, you know, most of the
YouTube education out there isfor people who are, teaching
YouTube like you got 20 hours aweek.
Just to make one video.
Right?
And hey, maybe if you're 20, youhave that kind of time, but
there's a lot of us that have,you know, mortgage payments and
(09:58):
a business to run and kids toraise, or aging parents to take
care of or whatever it is.
And so this channel is for therest of us.
So it's YouTube for grownups.
I announced that I released thetrailer, I invited the people
who were already.
Said they were interested andwanted to know when the channel
came out to show up and gosubscribe.
Now, there were no videos on thechannel yet, or I should say
(10:18):
there are,'cause as I'mrecording this, there are no
videos on the channel right nowexcept for the trailer.
And what I did was I put thetrailer up so there'll be
something there.
Then I scheduled my first threevideos, so this does take some
planning ahead, but I uploadedmy first three videos and
scheduled them with dates and.
(10:39):
Used YouTube's premiere feature,which essentially is where you
can have a video show up on yourchannel before it comes out, and
then people can click to benotified specifically for that
video when it does come out.
But my main thing is I wantedpeople to see these thumbnails
and titles for these videos andgo, wow.
If this is the kind of contentthat's gonna be on this channel,
I want to subscribe, I want tofollow, or I want to click on
(11:02):
this one video and be notifiedwhen it comes out.
It's a lot more interesting thatway, right?
If you can, actually see what'sgoing to be, coming up.
So that's what I did and I putit out there.
And just for comparison, let'ssee, it's been 48 hours since I
put the channel up, total, like48 hours.
(11:23):
And.
Last time I grew a YouTubechannel from scratch, and I
didn't tell anybody about ituntil it was published.
It took me six months to hit ahundred subscribers.
So right now.
I haven't even published myfirst actual, like, video video
yet.
Okay, so that's the process I'vetaken.
Unique premise is the firstpart.
(11:44):
Second, talk about it at least afew weeks out, get people
interested and excited.
And then the third part is havesomething decent for them there.
If you're going to ask them togo subscribe before you've
started editing or releasingvideos.
So if all you've got is achannel name on there and you
go, yeah, go subscribe, that'sgonna be a lot less interesting.
even if people do go do that.
When the channel does startpremiering videos, they won't
(12:06):
necessarily be as excited, butwhen they get excited about it,
'cause they see it.
Like think about when a movietrailer comes out and you're
like, I am buying tickets.
The moment that comes out intheaters or Apple announces the
new iPhone and you're like, oh,I'm buying that the day it comes
out.
Right?
They've decided, it's not likeI'll subscribe and see what
happens.
Now I do want to clarify onething here.
If you are looking at invitingeverybody you know, to a new
(12:32):
channel, don't, this is reallyimportant.
In fact, I even said in theemail that I sent to my list, I
think this is where I put it,and I said, don't go subscribe.
If it like, go click, check itout.
And if it doesn't look likesomething you'd watch, please
don't subscribe.
Because YouTube is now startingto learn about who the audience
is going to be for my newchannel.
(12:53):
And if the wrong people go inthere, right, like my mom and my
aunt go subscribe.
Just to be supportive, you know,who are, both retired.
That is not my audience and Idon't want YouTube to think
that's my audience.
You would be better off having15.
Perfect subscribers than havinga thousand subscribers where 985
(13:16):
of them were like friends andfamily who wanted to support you
in this journey, right?
So please, please avoid that.
One more important thing for youto know are the only numbers I'm
paying attention to.
When I am growing this newchannel.
Okay.
So, just before I do thatthough, if you are intrigued,
like, oh, YouTube in 90 minutes.
(13:37):
Yeah, I, I could give 90 minutesto start building a high
leverage asset like that.
then you can go in the shownotes and grab my YT 90 roadmap
that will start walking youthrough exactly how this would
look.
Okay.
Alright, what am I measuringgoing forward?
I'm not gonna lie, when I seethe subscriber count going up
and I know that I slogged forsix months last time to get
(13:57):
subscribers, it makes me alittle happy, but that's not the
numbers that I'm looking at.
Okay.
The numbers that I'm gonna bepaying attention to in the first
30 days are going to be one.
Views.
So how many views are, is eachvideo getting it?
It may be, you know, a dozen,even if you have 50 subscribers,
it doesn't mean you get 50 viewsper video.
(14:18):
The second one is, where is thetraffic coming from?
So one of the things that Iwanna watch closely is.
Are the videos I'm releasingbeing seen by only people that
have come there because somebodysent them there, whether it was
me or somebody else, or isYouTube recommending my videos
to strangers?
(14:39):
And you can see all that in youranalytics.
'cause if they're notrecommending them to strangers
within a few weeks, then I, Iwant to see what I can do.
To improve that.
And then the third metric thatI'm looking at is leads per
video.
So I just invested in a tool,meaning I signed up for it, not
my tool, but another YouTubermade this brilliant tool where.
(15:00):
It basically, he's stillbuilding it out, but it rebuilds
your YouTube analytics dashboardto rank everything by leads and
sales instead of ranking it byviews.
And so I'm going to be able tosee exactly what video drove.
Exactly how many leads and insome cases where that led to
(15:20):
sales.
Now, all of this tracking rightis never a hundred percent
accurate, but essentially I canlog into this tool and it will
say, this video got 113 viewsand it generated five leads or
something like that.
And.
When you look at it that way,going forward, I'm going to rank
(15:41):
my videos based on how manyleads they got, because I don't
want to make the videos that getthe most views.
I want to make the videos thatconnect with me with the people
that I can help.
which are warm leads, right?
So essentially if I had a videothat, let's say in the future I
had a video, get a thousandviews, and it generated three
leads and I had another videothat got 200 views and it
(16:03):
generated 12 leads.
Well, I wanna make more videoslike that.
200 view video, not the thousandview video.
I'm excited to get going on thischannel.
It will be premiering coming upthis Tuesday, August 5th?
If you're listening to thisafter that, it's already out
there.
you can find the channel withyoutube.com/.
(16:24):
Symbol scale on YouTube.
And I'll definitely be doing afuture episode about what worked
and what didn't.
So if you're not subscribed tothe podcast, make sure to
subscribe or follow now in yourfavorite podcasting app, and
we'll see you next time.
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