In this energizing episode, we're joined by Keena B. Pettijohn, the dynamic 73-year-old CEO and Founder of Lifelogixs Strategic Consultancy Group, a company dedicated to promoting health, wealth, and happiness through cutting-edge tech and financial wellness solutions.
With over 30 years of experience in wealth management - from her early days as a market maker and arbitrager on Wall Street to pioneering innovation in FinTech and private banking - Keena is a powerhouse redefining what's possible later in life.
At 65, she launched her own business and hasn’t looked back. Now, at 73, she's still “humble and hungry,” proving that age is no barrier to impact or innovation.
Keena is also the vibrant voice behind The Sassy Septuagenarian newsletter (aka The Sassy), which features original content from bold contributors and is fully booked through 2025.
A published author, speaker, and fierce advocate for diversity, inclusion, and financial empowerment, Keena brings wisdom, humor, and fire to every conversation.
In this episode, we chat about:
• What it means to age out loud and proud, shattering stereotypes about getting older
• How lifelong learning and curiosity keep Keena sharp and energized
• Her journey through serious health challenges and how they’ve shaped her mission
• The critical importance of financial planning for aging in place
• Her take on the role of technology in promoting independence and joy
• Building intergenerational communities and the power of connection
• Her experiences as a woman in wealth management and FinTech
• Why Keena believes "apathy—not age—is the real enemy"
If you're navigating career shifts, caregiving, retirement transitions, or just looking for a dose of inspiration to reimagine your later years, Keena’s story will light a fire under your ambitions.
Keena’s favorite advice:
“Never second guess yourself—there are hundreds of people who will do that for you.”
Be sure to connect with Keena on LinkedIn: https://www.linkedin.com/in/nextwellness360keena
If you found inspiration from this conversation, please rate, review and share this episode.
I’d love to hear your thoughts, so be sure to hop on over to Don’t Be Caged By Your Age on LinkedIn or Instagram. Or leave a message on the website here.
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Waving from Boston – cheers!
Ande ♥
CONNECT with me online - I'd love to learn how you're shattering ageism!
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