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In this episode of Don't Be Caught Dead, I sit down with the inspiring Emma Beattie, founder of Before and After Life, to explore the often-avoided topics of death, dying, and grief. Emma is a trailblazer in reimagining how we prepare for and respond to the realities of caring for those at the end of life. With a background in creative strategy and storytelling, she brings a unique lens to the conversation, drawing from her own experiences of loss and her commitment to fostering compassionate communities.
Emma's journey into the world of deathcare began in her childhood in New Zealand, where death was part of everyday life. She shares how her mother’s community work shaped her understanding of death and the importance of being present for one another. As we delve into the nuances of caring, dying, and grieving, Emma highlights the need for a shift in how we approach these topics. She advocates for a more hands-on, participatory approach, encouraging us to engage with our communities and support each other through grief.
Throughout our conversation, we touch on the significance of rituals, the healing power of nature, and the importance of open communication about death. Emma’s insights challenge us to rethink our relationships and embrace the uncomfortable conversations that lead to deeper connection. Whether through community initiatives or personal rituals, Emma inspires us to imagine new ways of honouring life and death — reminding us we’re all in this together.
Key points from our discussion:
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Lost a loved one? Our guide walks you through the next steps, from the first hours to the months ahead. Download it here → criticalinfo.com.au/product/my- Support the 'Don’t Be Caught Dead' podcast with a one-off or regular donation to help Critical Info, a certified social enterprise, keep creating free, high-impact conversations about death, grief and planning—every contribution fuels our mission to reduce the burden on families and build a more death-literate, compassionate community. Donate now:https://www.buzzsprout.com/2287809/supporters/new Contact Catherine
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
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