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November 26, 2025 46 mins

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Ever wondered how staring down your deepest fear of death could actually make you live bolder and more intentionally? That's exactly what today's guest, Alicia Ng, discovered on her wild journey from corporate life in Singapore to end-of-life planning in Australia.

Alicia, a brand and content marketing whiz turned author, opened up about her thanatophobia – that gut-wrenching terror of dying that started in childhood and spiralled into panic attacks. Instead of running from it, she ran towards it, training as a death doula, moving countries, and pouring her experiences into her compassionate workbook, The Final Gift, which guides readers through life reviews, funeral planning, and leaving a meaningful legacy to ease the grief for loved ones. We also chatted about her children's book, Willow's Tea Tales, a whimsical tale of presence and healing, and her podcast Stories in Transit, exploring life's messy pivots. Alicia's story is raw and real, showing how facing death head-on can transform fear into fuel for a fuller life.

What you’ll hear in this episode:

  • How Alicia's fear of death drove her to quit jobs, move continents, and embrace discomfort for growth and intentional living.
  • Why end-of-life planning is an act of love, easing family burdens with wills, funeral details, and heartfelt legacies.
  • How personal losses, like her grandmother's cremation and aunt's COVID-era passing, exposed grief

Death is hard, make death admin easy with the Critical Info Platform. 

It’s a simple, secure system that helps you prepare and share your legacy, wishes and personal paperwork.

It’s packed with prompts, guides and even a To Do List to help you easily gather critical information for a complete end-of-life plan.

Leave behind a legacy, not a mess.

Sign up now to your free trial at critical info.com.au

No credit card needed.

MY LOVED ONE HAS DIED, WHAT DO I DO NOW?

Our guide, ‘My Loved One Has Died, What Do I Do Now?’ provides practical steps for the hours and days after a loved one's death. Download it here.

SUPPORT SERVICES
If you're feeling overwhelmed by grief, find support through our resources and bereavement services here.

Support the show

Support the 'Don’t Be Caught Dead' podcast with a one-off or regular donation to help Critical Info, a certified social enterprise, keep creating free, high-impact conversations about death, grief and planning—every contribution fuels our mission to reduce the burden on families and build a more death-literate, compassionate community. Donate here now.

Contact Catherine

Business Website
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LinkedIn Profile: https://www.linkedin.com/in/catherine-ashton-73254528/

Podcast Editor: www.livvimedia.com.au

Music composer: Ania Reynolds - https://www.aniareynolds.com/




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