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February 15, 2023 7 mins

Looking to grow your podcast audience and create engaging content? 

In this episode, Rob Taormina shares some expert tips on optimizing your podcast for success. 

First, mention other podcasts on your show to increase your visibility and gain new listeners. Next, incorporate storytelling into your content to make it more memorable and shareable. Batch process your episodes to stay ahead of schedule and plan ahead to stick to a consistent schedule. Use related podcasts on Apple to identify guest opportunities and understand your audience's interests. Make it easy for listeners to find and subscribe to your show on your website and social media. Connect with your listeners by having one-on-one conversations and creating content tailored to their interests. Finally, establish a strong visual brand package to add consistency to your content and optimize your podcast for search to increase discoverability. Above all, have fun with podcasting and enjoy the journey of building a community of engaged listeners. Tune in to learn more about growing your podcast and creating compelling content.

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