In this episode, Rob Taormina dives into the first step of a successful marketing plan: understanding your market and competition. Before you can effectively market your product or service, you need to know who your target audience is and what they are looking for.
We'll explore the various tools and techniques for researching your market, such as surveys, focus groups, and social media analytics. We'll also discuss how to analyze your competition and identify what sets your brand apart from the rest.
By understanding your market and competition, you can develop a marketing plan that speaks directly to the needs and desires of your target audience. You'll be able to position your brand in a way that stands out from the competition and resonates with your customers.
Join us as we take a deep dive into the first step of a successful marketing plan and equip you with the knowledge and tools you need to succeed in today's competitive market. Tune in to discover how understanding your market and competition is crucial for building a successful marketing strategy.
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.