In this episode, Rob Taormina explores the second step of a successful marketing plan: knowing your customers. Once you have a clear understanding of your target market and competition, it's time to focus on your customers and their specific needs and desires.
We'll discuss the various methods for gathering customer data, such as surveys, feedback forms, and customer reviews. We'll also explore the importance of creating buyer personas to better understand your customers' demographics, interests, and behaviors.
By knowing your customers, you can develop a marketing strategy that speaks directly to their needs and preferences. You'll be able to tailor your messaging, products, and services to better meet their expectations and build strong, lasting relationships.
Join us as we delve into the second step of a successful marketing plan and equip you with the tools and insights you need to better understand your customers. Tune in to discover how knowing your customers can help you build a marketing strategy that truly resonates.
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On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.