STEP 6: Mastering the Hunter-Gatherer Approach: Strategic Marketing Planning and Feedback Loop

Ready to up your marketing game with a unique strategy? Welcome to step six of our seven-part series on crafting a successful marketing plan. This episode uncovers the "Hunter-Gatherer" method, a potent combination of strategic planning and feedback gathering. As the "hunter", you'll learn to anticipate the moves of your target audience and create solid action plans. As the "gatherer", we'll guide you on getting valuable internal feedback to polish your strategies further. We make sure you're equipped to be patient, well-prepared, and adaptive, vital traits to maximize your marketing success.

We dive deeper into creating an actionable plan, deciding on the appropriate platforms to reach your target audience, and managing your marketing budget effectively. This episode is filled with insights and tips on creating an internal feedback loop, a crucial step that helps fine-tune your strategies before presenting them to the public or clients. If you're an agency owner or a small business owner, this episode is specially designed for you. Whether you're marketing a product, service, or a brand, join us as we help you refine your marketing plan and enhance the chances of your business success.

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Episode Transcript

Speaker 1 (00:00):
Step 6 in creating a successful marketing plan
involves the Hunter-Gatherermethod.
Curious, interested?
Definitely stay tuned.
This is, don't Fear, great withWabtower Mina, marketing
strategies and advertisingtechnologies to help you build a
better business.

(00:20):
We are pretty deep in ourdiscussion on what creates a
successful marketing plan.
Specifically, we're in step 6of a seven-step program that we
have here on helping people tocreate those successful
marketing plans.
If you're just tuning in nowand you have skipped the first

(00:44):
six or you've missed out on it,what I recommend is pause and go
back and start at step numberone Now, where each of these
episodes can definitely live onits own because filled with
really really great nuggets ofinformation, but collectively
they really work well together,because together they're going
to be the full seven steps ofcreating a marketing plan, a

(01:07):
successful marketing plan,whether you're an agency or a
small business owner and youwant to get the secrets of the
trade on how the pros do this.
This is the seven of the steps,and really seven steps, to
creating a successful marketingplan.
Step 6, if you're still with us,it has to do with the

(01:27):
Hunter-Gatherer method.
That's a little title that I'veput on this internally for my
guys.
What it is first is like aHunter you want to be able to
anticipate the thing that youare in pursuit of and that
things next moves and how tobest execute on achieving your
goals as it relates to thatthing that you are pursuing.

(01:50):
High-end Hunters are able to bepatient, they are well-planned,
they've come together andthey've developed all of their
action plans and they knowsituationally now what action
plan they need to implement inorder to be able to most
efficiently achieve the goal.

(02:10):
Hence why this is reallyimportant here because in step 6
, you want to create actionplans based on the data now that
you have been collecting basedon the previous steps.
You develop all of these reallygreat action plans based on
that data.
For example, that could be likeyou have a great idea that you

(02:32):
want to mark it to a specificaudience.
That's great.
But ideas only matter if youknow how to actually deliver on
that.
It's wonderful that you've beenable now to identify, maybe, a
certain demographic ofindividual and you know the
product or the service now thatyou want to present to that
particular type of demographic.

(02:54):
But how do you do that?
What are the platforms thatwould be best served to most
efficiently reach thatparticular audience.
How do you now take thatparticular platform and be able
to maximize conversion rates?
What is your conversion rate?
What type of budget should yoube allocating to certain types
of platforms or medias?

(03:16):
It's really important here thatat this step you take all of
your data.
You have all your ideas, youknow who you want to reach.
Now you have to develop anaction plan on how you're going
to execute upon those goals.
That includes, like I just saidbefore, is what platforms you
might want to be advertising,the budgets, things of that

(03:39):
particular nature.
That is that hunter mindset.
You want to exhaust now all ofthose possibilities on being
able to properly and efficientlyand effectively reach that
audience with the really greataction plans.
You want to be a sort of aplanner here.
So you're a hunter, but a greathunter is a great planner.

(04:01):
Now I said earlier I call it thehunter gatherer principle,
because the second step of thissort of like I guess there's
like two steps within this stepis the second.
One is the gatherer and in thissense you wanna be able to
gather feedback.
It's so valuable to be humbleabout this particular step here,

(04:22):
and oftentimes I think whatgets in the way is you're
putting all of this really greatwork in and you got a lot of
blood, sweat and tears up untilthis point and your arrogance is
gonna get away of being able toadapt, maybe, to some
additional feedback.
That's why, here, you want thatfeedback and it's really great
if you can afford to do this, oryou've got people around you

(04:45):
that you trust is to develop ateam of individuals internally.
By the way, this is notexternal feedback, this is
internal feedback.
That's really, really importanthere and definitely make a
mental note.
I'm talking about internalfeedback and you wanna present
now all in this data that you'vecollected with this, with these
action plans, to your internalteam so that they can now review

(05:10):
, analyze and provide feedback.
I think that it is important toswallow your pride a little bit
here and be open to somesuggestions, because sometimes
you might overlook some of thetiny little details that maybe
you're making an assumption thatthere's already knowledge, or
an assumption that maybe thecustomer is understanding

(05:34):
something and that, based on theinternal feedback you're
finding out, maybe you need tobe a little bit more clear, or
maybe in your action plan youdidn't include maybe some really
great opportunities for you tobe able to reach an audience.
Or maybe there's the internalfeedback is hey, I think you
actually allocated too muchbudget here.
I think we can pull some budgetfrom this actionable step and

(05:57):
you can apply it to this otheractionable step, right, and all
of that feedback really isultimately gonna help you be
able to be more successful.
It's gonna make you look better, it's gonna be able to help you
to deliver a better productservice, a better result to your
clients if it's an agency or ifit's your own business and
being able to be able to providea better marketing plan for

(06:20):
yourself.
So you want that internalfeedback.
One really great example ofsomeone that I know what they do
is they run a video productionagency and what they do for
every single production is theyhave different teams working on
various projects, but when ateam is finished with a project
before they deliver it to theclient, they actually have a

(06:41):
sort of premiere party.
Literally, there's a couch andthere's a little TV and they
premiere this particular videoproject they've been working on,
with some popcorn and there's asheet, and they answer some
various questions and they getsome feedback on it, because at
that point in time, you mighthave one, two or three people
looking at one project over andover and over again, and it's

(07:03):
nice to get a fresh set of eyesto look on this project and
they're able to really sometimesjust zero in on some maybe
minor errors that wereoverlooked or make some really
great suggestions on maybe theycan cut some stuff out a little
bit more.
It may be it's a little bitlong-winded, or maybe you know
what.
The story's not complete and byhaving that fresh set of eyes

(07:27):
and ears and even mindstrategically to look at the
project, you're giving yourselfa better chance of success and
they do a really great job andthat company is largely, largely
, massively successful, andthat's something that I would
recommend for all of you guys aswell.
And in this step after now, youhave created your action plans

(07:47):
as the hunter, right Now youalso wanna take all of this data
, all of this that you've beenmapping out, and you wanna have
an internal team that you canpresent this to.
That be your, now your filterbefore it gets to the public,
before it gets to your client,before it gets in front of your
customers.
Right, because that's gonna bea little bit less forgiving than

(08:10):
this step right here, and thisis gonna be that filter for you
to help filter out all thisstuff that maybe you didn't see.
Hunter gather that's what Icall it.
You can call it whatever youwant, but ultimately it's about
creating action steps based onnow, all of that data that
you've been collecting andformulating from the earlier
steps.

(08:30):
You're gonna take all thesethings.
You have now your action plan.
Now you're gonna take all ofthis and present it to your
internal team.
It could just be one otherperson, it could be a team of
several people, but it'simportant to be an internal team
.
That is, this is not the publicat all.
I would not open up this stepto the public, but this is an
internal team to help you finetune that particular plan and

(08:55):
what it is that it's for.
Again, it could be for aproduct, a service, a brand,
whatever the case may be.
Fill in the blank this is amarketing plan for whatever.
It could be for anon-for-profit, it could be for
an event, it could be foranything, but this step is the
Hunter gatherer.
You want to create the actionplans and you wanna be able to

(09:15):
gather quality internal feedbackhere.
So that is step six in creatinga successful marketing plan.
Hope you guys found value again.
If you just found this one andyou found value and you haven't
even heard steps one throughfive, I strongly recommend going
back and starting at step oneand now going all the way

(09:37):
through it.
This is again step six in aseven step process.
The next one is the finalepisode in this particular
series on how to create asuccessful marketing plan.
Guys, remember, don't fear theprocess and don't fear grit.
We'll see you next time.