November 6, 2023 • 11 mins
Prepare to dive headfirst into the final lap of our seven-part series on creating a successful marketing plan. We assure you, by the end of this episode, you'll be armed with the critical knowledge on how to effectively schedule your marketing strategies, the importance of taking immediate action, and the art of remaining flexible in the ever-changing market. Let's put all your learnings into action, waste no more time, and kickstart your marketing initiatives right away!
In the second part of our discussion, we'll address your fears and encourage you to trust the process that you've been part of all along. We promise to provide you with the essential tools needed to launch your marketing plans successfully. Learn how to adapt to changes and deal with unexpected competitors, turning potential hurdles into opportunities for success. Plus, we're excited to hear your feedback, and we can't wait to celebrate your success stories. So, come along and enjoy the final chapter of our insightful marketing plan series!
Network with other entrepreneurs and get access to monthly free live trainings: https://bit.ly/38w3VNi
Download our free Podcast Gear Guide: http://www.LaunchMyPodcastShow.com
Follow us: https://www.facebook.com/dontfeargrit
https://www.instagram.com/dontfeargrit/
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
This is the final step in creating a successful
marketing plan.
It's number seven.
This is awesome, super easy.
There are three components.
Let's go ahead and put a bow onthis particular series the
seven steps of creating asuccessful marketing plan.
Let's finish it out.
This is, don't Fear, great withWabtau-Ramina marketing
(00:24):
strategies and advertisingtechnologies to help you build a
better business.
Hey guys, welcome back.
This has been such a fun topicto discuss the seven steps to
creating a successful marketingplan.
We've covered some incredibletopics.
If you're just finding this onewithout listening to the first
(00:45):
six, where this could live onits own, my strong
recommendation is go back, findstep one and go through the
whole series.
This is amazing.
This is like a crash course andthere's a lot, a lot of value
here.
Honestly, if you are inadvertising, if you're in
marketing, if you hold theposition in a company and you
handle these types of tasks,this is really going to be
(01:07):
valuable.
This is like literally amillion dollar stuff right here.
Check that stuff out.
I know you guys are going to beable to learn a ton from it.
But the last step is super,super easy and I'll reveal what
they are before we go intodetail of what they are.
It's really simple.
It's schedule start.
Flexibility.
(01:28):
Sound simple, let's get into it.
Number one is you want to createdetailed schedules now for
executing, implementing all ofthese plans, all this work that
you just put into to create allthese amazing stuff.
Now you want to create adetailed schedule for them to be
unveiled to them, to bereleased to the market, for them
(01:50):
to if it's an advertisingcampaign on a certain type of
platform.
Now you want to startscheduling all that stuff out.
Where the word detailed comesinto play is you want it to be
cohesive.
You don't want it to justrandomly populate the earth.
There has to be, if you'reapplying the seven steps
correctly, there is an order tothings, there is a certain
(02:10):
schedule to things, and you wantto release that based on all of
this amazing work that you justput into it.
So make sure now that you'regoing through and you're
creating a detailed schedulingplan to execute on all of this
incredible stuff.
So, whether, again, it's beingyou're introducing a brand new
product, you're maybere-branding your business,
(02:33):
introducing a brand new businessin its entirety, or whatever
fill in the blank, it could beintroducing a new member of your
team, but that's going to bepart of your marketing message.
All these things play into whatis the justification for
creating a marketing plan.
So now you have all that stuff.
Now you need to create adetailed schedule.
Don't be random about it.
(02:55):
Don't be like let's just put itall out at the same time.
There has to be intentionalitybehind what the schedule is for
each little component, and makesure you do.
Now you did all this work.
You might as well go a littleextra mile here and make sure
you create a detailed schedulefor all of this stuff.
(03:16):
The second thing is start Rightand I've used this word with so
many clients because I think somany people struggle with
actually now Just beginning,starting and executing and
having the confidence now tobring that product up to the
market and to to go live on iton a campaign.
(03:37):
A lot of people will findexcuses to not start.
Oh, it's not perfect, oh, Ididn't do this.
Let me tell you something ifyou got the step seven, that
means you've already done allthe homework, you've done all
the necessary Tasks in order tobe able to have a successful
marketing plan.
Now you gotta trust yourselfthat you did all that stuff and
you gotta just start, stoptrying to find it another excuse
(04:00):
that is just gonna delay youbeing able to deliver whatever
it is that you're looking todeliver, right.
So that's why I found myselfquite often in meetings with
clients when I'm realizing,after we're having some dialogue
, after a few meetings now,after we've already gone through
this whole process, now I'mhearing some repetition, some
(04:22):
roadblocks, some barriers.
I'm sensing that the issue isnot the product, not on the plan
, not on all this other stuff.
The issue is confidence, andquite often I've had to sit down
and literally say that our guys, we're ready to go, you're
ready to go now.
You know we're waiting for justto start.
(04:43):
We don't have to do anythingelse.
We are ready because we put thetime and we respected the
process.
We've done all of our homework,we've had all of our teammates.
They're all on board.
Everyone knows their job.
We've all now contributed Allthe things we've had to
contribute, based on our rolesand responsibilities.
Now we just gotta start, wejust gotta click that button and
(05:05):
let it go live right.
And so that's why, for this,you've got to be able to be
comfortable and confident in thework that you put in, knowing
that you are going to get theoutcome that you want, because
you already did that.
So create a detailed schedule,start.
The last part of this littlestep seven package is maintain
(05:28):
flexibility.
Oh my gosh, we cannot be sostubborn to the cause, because
that's not gonna interfere withus being able to actually
achieve success, because we needto maintain flexibility.
If we are too rigid about ourplan, then we are going to not
(05:51):
be able to take advantage of theopportunities as they present
themselves, because there arevery variables that we can plan
for, but variables that wecannot control.
We cannot control change tomarket conditions.
We cannot necessarily controlthe, the, the appearance of a
brand new competitor to yourmarket.
As those things enter thepicture, you need to maintain
(06:15):
flexibility in your plan so thatyou can adapt and still be
successful and, in many cases,be even more successful, because
you're not going to be stubbornabout it and now, as a result
of your stubbornness in pride,people are able to gobble up
your market share.
No, you are going to beflexible about what it is that
(06:36):
you're trying to accomplish,because you know ultimately it's
a stepping stone to yoursuccess.
So it's okay to be flexible.
So that's why I included here astep seven.
It's the last step, and creatingon how to create a successful
marketing plan is maintainflexibility.
To sum up this particular laststep here, three things, guys,
(06:58):
all right, at this step, makesure now you create a detailed
schedule.
Create a detailed schedule foreither implementation or a
detailed schedule for all thepeople involved, so that they
understand where their role,where what they've been working
on, where it sort of enters thepicture here.
(07:18):
Make sure everyone is aware ofthat clear communication about
that particular schedule.
Now, if it's not internal, butnow you're working on behalf of,
like on a client, well, guesswhat you got to set proper
expectations for your client aswell.
And so it's not about justscheduling, creating a detailed
schedule for your campaigns, butnow it's also about
(07:40):
communicating that schedule toyour clients, creating a
detailed schedule for the clientof when you're you're meant to
hit various goals, and andthat's very important too so
that should be baked into thisprocess of creating a detailed
schedule.
Second part is Make sure youjust start, because at this
(08:02):
point, if you get to this pointin the seven steps, you're ready
to go.
You've done all the work, youand your team, and what you're
trying to do.
You trust me, you are ready to,as long as you did everything,
all of these seven steps leadingup to this.
Right, you're ready to go.
You need to trust the process.
You need to trust yourself.
You need to trust the peoplethat you put in place in your
(08:23):
team.
You gotta start, you gotta justbe able to click that button
and go and rock it, becauseyou're fully capable of doing
that.
You should trust yourself.
And the third one flexibility.
Maintain flexibility.
Don't be that person who's like, nope, I'm not changing for
anyone, for anything, it doesn'tmatter.
Wrong, that stubbornness isgonna get you into trouble and
(08:45):
it's just going to really riskfailure for this particular
project.
But if you go into itwell-planned, right,
well-researched, then you shouldbe confident about being able
to maintain flexibility.
If, in fact, there are thingslike I said before change in
(09:06):
marketing conditions, theappearance of a brand new
competitor right, those arethings that you should pause and
analyze and research and thenunderstand all right, how does
this play into what I'm doing?
Can I maintain course or do Ihave to adapt in order to be
able to achieve what Iultimately want?
Right, if my plan is to go frompoint eight to point B, but then
(09:28):
, all of a sudden, there's abarrier that gets put in place.
Am I supposed to just try to gothrough this barrier?
Maybe the option, and maybeit's even the better option as
far as what benefits you andyour team and your product and
the outcome.
Maybe it's to veer off a littlebit, you never know right.
But the problem is not theproblem.
But the thing is here make sureyou just maintain flexibility,
(09:51):
understanding, give yourselfperspective.
It's not the success is notmaking sure that every single
part of your plan you have tocheck it off right.
Don't be OCD about that If, asyou're going, you're realizing
oh okay, you know what, here'swhere I need to be a little bit
more flexible, because I see Icould be even more efficient,
(10:11):
enable us to achieve our goalbetter.
Be flexible if that was notincluded in your original plan.
Guys, I hope you have enjoyedgoing through these seven steps
with me.
This is the seven steps tocreating a successful marketing
plan.
Now, is this like the canon ofmarketing plans?
Is it meaning that this is theonly seven steps?
No, there's definitely otherthings that you can do to help
(10:36):
create successful marketingplans, and that's where that
word flexibility comes in.
Use this as a guideline to helpyourself create your next
successful marketing plan,because, ultimately, as long as
you commit to it and youdiligently do this, and you do
this, maintaining flexibility,do diligence, you work hard,
(10:58):
right, and then I see you beingsuccessful.
So use these seven steps as aguide for your next marketing
plan and I promise you you'regonna see incredible success.
Guys, thank you so much fortuning in.
As always, I appreciate you.
You guys are amazing and thisis a special community.
We like to feed off of eachother.
We'd love to get your feedback.
(11:18):
Find us wherever, don't FearGrit is streaming, whether it be
you're watching the video oryou're listening on the podcast.
Find us, don't Fear Grit.
I'm Rob Teremina.
Guys, remember, don't fear theprocess and don't fear grit.
We'll see you next time.
This is the final step in creating a successful
marketing plan.
It's number seven.
This is awesome, super easy.
There are three components.
Let's go ahead and put a bow onthis particular series the
seven steps of creating asuccessful marketing plan.
Let's finish it out.
This is, don't Fear, great withWabtau-Ramina marketing
(00:24):
strategies and advertisingtechnologies to help you build a
better business.
Hey guys, welcome back.
This has been such a fun topicto discuss the seven steps to
creating a successful marketingplan.
We've covered some incredibletopics.
If you're just finding this onewithout listening to the first
(00:45):
six, where this could live onits own, my strong
recommendation is go back, findstep one and go through the
whole series.
This is amazing.
This is like a crash course andthere's a lot, a lot of value
here.
Honestly, if you are inadvertising, if you're in
marketing, if you hold theposition in a company and you
handle these types of tasks,this is really going to be
(01:07):
valuable.
This is like literally amillion dollar stuff right here.
Check that stuff out.
I know you guys are going to beable to learn a ton from it.
But the last step is super,super easy and I'll reveal what
they are before we go intodetail of what they are.
It's really simple.
It's schedule start.
Flexibility.
(01:28):
Sound simple, let's get into it.
Number one is you want to createdetailed schedules now for
executing, implementing all ofthese plans, all this work that
you just put into to create allthese amazing stuff.
Now you want to create adetailed schedule for them to be
unveiled to them, to bereleased to the market, for them
(01:50):
to if it's an advertisingcampaign on a certain type of
platform.
Now you want to startscheduling all that stuff out.
Where the word detailed comesinto play is you want it to be
cohesive.
You don't want it to justrandomly populate the earth.
There has to be, if you'reapplying the seven steps
correctly, there is an order tothings, there is a certain
(02:10):
schedule to things, and you wantto release that based on all of
this amazing work that you justput into it.
So make sure now that you'regoing through and you're
creating a detailed schedulingplan to execute on all of this
incredible stuff.
So, whether, again, it's beingyou're introducing a brand new
product, you're maybere-branding your business,
(02:33):
introducing a brand new businessin its entirety, or whatever
fill in the blank, it could beintroducing a new member of your
team, but that's going to bepart of your marketing message.
All these things play into whatis the justification for
creating a marketing plan.
So now you have all that stuff.
Now you need to create adetailed schedule.
Don't be random about it.
(02:55):
Don't be like let's just put itall out at the same time.
There has to be intentionalitybehind what the schedule is for
each little component, and makesure you do.
Now you did all this work.
You might as well go a littleextra mile here and make sure
you create a detailed schedulefor all of this stuff.
(03:16):
The second thing is start Rightand I've used this word with so
many clients because I think somany people struggle with
actually now Just beginning,starting and executing and
having the confidence now tobring that product up to the
market and to to go live on iton a campaign.
(03:37):
A lot of people will findexcuses to not start.
Oh, it's not perfect, oh, Ididn't do this.
Let me tell you something ifyou got the step seven, that
means you've already done allthe homework, you've done all
the necessary Tasks in order tobe able to have a successful
marketing plan.
Now you gotta trust yourselfthat you did all that stuff and
you gotta just start, stoptrying to find it another excuse
(04:00):
that is just gonna delay youbeing able to deliver whatever
it is that you're looking todeliver, right.
So that's why I found myselfquite often in meetings with
clients when I'm realizing,after we're having some dialogue
, after a few meetings now,after we've already gone through
this whole process, now I'mhearing some repetition, some
(04:22):
roadblocks, some barriers.
I'm sensing that the issue isnot the product, not on the plan
, not on all this other stuff.
The issue is confidence, andquite often I've had to sit down
and literally say that our guys, we're ready to go, you're
ready to go now.
You know we're waiting for justto start.
(04:43):
We don't have to do anythingelse.
We are ready because we put thetime and we respected the
process.
We've done all of our homework,we've had all of our teammates.
They're all on board.
Everyone knows their job.
We've all now contributed Allthe things we've had to
contribute, based on our rolesand responsibilities.
Now we just gotta start, wejust gotta click that button and
(05:05):
let it go live right.
And so that's why, for this,you've got to be able to be
comfortable and confident in thework that you put in, knowing
that you are going to get theoutcome that you want, because
you already did that.
So create a detailed schedule,start.
The last part of this littlestep seven package is maintain
(05:28):
flexibility.
Oh my gosh, we cannot be sostubborn to the cause, because
that's not gonna interfere withus being able to actually
achieve success, because we needto maintain flexibility.
If we are too rigid about ourplan, then we are going to not
(05:51):
be able to take advantage of theopportunities as they present
themselves, because there arevery variables that we can plan
for, but variables that wecannot control.
We cannot control change tomarket conditions.
We cannot necessarily controlthe, the, the appearance of a
brand new competitor to yourmarket.
As those things enter thepicture, you need to maintain
(06:15):
flexibility in your plan so thatyou can adapt and still be
successful and, in many cases,be even more successful, because
you're not going to be stubbornabout it and now, as a result
of your stubbornness in pride,people are able to gobble up
your market share.
No, you are going to beflexible about what it is that
(06:36):
you're trying to accomplish,because you know ultimately it's
a stepping stone to yoursuccess.
So it's okay to be flexible.
So that's why I included here astep seven.
It's the last step, and creatingon how to create a successful
marketing plan is maintainflexibility.
To sum up this particular laststep here, three things, guys,
(06:58):
all right, at this step, makesure now you create a detailed
schedule.
Create a detailed schedule foreither implementation or a
detailed schedule for all thepeople involved, so that they
understand where their role,where what they've been working
on, where it sort of enters thepicture here.
(07:18):
Make sure everyone is aware ofthat clear communication about
that particular schedule.
Now, if it's not internal, butnow you're working on behalf of,
like on a client, well, guesswhat you got to set proper
expectations for your client aswell.
And so it's not about justscheduling, creating a detailed
schedule for your campaigns, butnow it's also about
(07:40):
communicating that schedule toyour clients, creating a
detailed schedule for the clientof when you're you're meant to
hit various goals, and andthat's very important too so
that should be baked into thisprocess of creating a detailed
schedule.
Second part is Make sure youjust start, because at this
(08:02):
point, if you get to this pointin the seven steps, you're ready
to go.
You've done all the work, youand your team, and what you're
trying to do.
You trust me, you are ready to,as long as you did everything,
all of these seven steps leadingup to this.
Right, you're ready to go.
You need to trust the process.
You need to trust yourself.
You need to trust the peoplethat you put in place in your
(08:23):
team.
You gotta start, you gotta justbe able to click that button
and go and rock it, becauseyou're fully capable of doing
that.
You should trust yourself.
And the third one flexibility.
Maintain flexibility.
Don't be that person who's like, nope, I'm not changing for
anyone, for anything, it doesn'tmatter.
Wrong, that stubbornness isgonna get you into trouble and
(08:45):
it's just going to really riskfailure for this particular
project.
But if you go into itwell-planned, right,
well-researched, then you shouldbe confident about being able
to maintain flexibility.
If, in fact, there are thingslike I said before change in
(09:06):
marketing conditions, theappearance of a brand new
competitor right, those arethings that you should pause and
analyze and research and thenunderstand all right, how does
this play into what I'm doing?
Can I maintain course or do Ihave to adapt in order to be
able to achieve what Iultimately want?
Right, if my plan is to go frompoint eight to point B, but then
(09:28):
, all of a sudden, there's abarrier that gets put in place.
Am I supposed to just try to gothrough this barrier?
Maybe the option, and maybeit's even the better option as
far as what benefits you andyour team and your product and
the outcome.
Maybe it's to veer off a littlebit, you never know right.
But the problem is not theproblem.
But the thing is here make sureyou just maintain flexibility,
(09:51):
understanding, give yourselfperspective.
It's not the success is notmaking sure that every single
part of your plan you have tocheck it off right.
Don't be OCD about that If, asyou're going, you're realizing
oh okay, you know what, here'swhere I need to be a little bit
more flexible, because I see Icould be even more efficient,
(10:11):
enable us to achieve our goalbetter.
Be flexible if that was notincluded in your original plan.
Guys, I hope you have enjoyedgoing through these seven steps
with me.
This is the seven steps tocreating a successful marketing
plan.
Now, is this like the canon ofmarketing plans?
Is it meaning that this is theonly seven steps?
No, there's definitely otherthings that you can do to help
(10:36):
create successful marketingplans, and that's where that
word flexibility comes in.
Use this as a guideline to helpyourself create your next
successful marketing plan,because, ultimately, as long as
you commit to it and youdiligently do this, and you do
this, maintaining flexibility,do diligence, you work hard,
(10:58):
right, and then I see you beingsuccessful.
So use these seven steps as aguide for your next marketing
plan and I promise you you'regonna see incredible success.
Guys, thank you so much fortuning in.
As always, I appreciate you.
You guys are amazing and thisis a special community.
We like to feed off of eachother.
We'd love to get your feedback.
(11:18):
Find us wherever, don't FearGrit is streaming, whether it be
you're watching the video oryou're listening on the podcast.
Find us, don't Fear Grit.
I'm Rob Teremina.
Guys, remember, don't fear theprocess and don't fear grit.
We'll see you next time.
Popular Podcasts
True Crime Tonight
If you eat, sleep, and breathe true crime, TRUE CRIME TONIGHT is serving up your nightly fix. Five nights a week, KT STUDIOS & iHEART RADIO invite listeners to pull up a seat for an unfiltered look at the biggest cases making headlines, celebrity scandals, and the trials everyone is watching. With a mix of expert analysis, hot takes, and listener call-ins, TRUE CRIME TONIGHT goes beyond the headlines to uncover the twists, turns, and unanswered questions that keep us all obsessed—because, at TRUE CRIME TONIGHT, there’s a seat for everyone. Whether breaking down crime scene forensics, scrutinizing serial killers, or debating the most binge-worthy true crime docs, True Crime Tonight is the fresh, fast-paced, and slightly addictive home for true crime lovers.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.