The Hidden Cost of Exposure | 123

In this episode of Don’t Skip the Legal, Andy Contiguglia breaks down what’s more dangerous than a lawsuit—bad exposure. Using real-world case studies of United Airlines and Balenciaga, Andy explores how public missteps can destroy trust in an instant, and how a poor response can multiply the damage. From bloodied passengers to disturbing ad campaigns, he explains where these brands went wrong, and how their responses could have saved, rather than shattered, their reputations. 

Andy emphasizes a core principle often overlooked in crisis response: legal protection alone isn't enough. Exposure is a leadership issue, not just a legal one. If your brand were caught in a crisis today, would your first response make things better—or worse? Tune in to learn how to lead with empathy, act fast, and protect your brand before a viral moment does irreversible damage. Bonus: Download the free Brand Reputation Audit at ethiastrategies.com/audit to uncover where your business is vulnerable. 

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Disclaimer:

Please note that the legal information shared in this podcast is for general informational and entertainment purposes only. It is not a substitute for consulting with a licensed attorney for specific legal matters. Past performance does not indicate future results; every legal case is unique. Consult your own attorney for personalized legal advice.