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January 9, 2025 30 mins
In this episode of Double Down with Breslo, host James Breslo engages in a compelling conversation with Sebastian Lewis, the innovative CEO of Plucky. As a serial entrepreneur with a track record of successful tech startups—including Mettrr, hoo, and YourBusinessNumber—Sebastian now ventures into the iGaming space with Plucky. Plucky is a cutting-edge digital platform that monetizes any event by adding new engagement layers to free-to-play games, such as Fantasy Football. It facilitates paid leagues and social sweepstakes, acting as an intermediary to manage deposits, payouts, and draws on any verifiable event—from major sports tournaments to local competitions. By bringing together social communities, families, and office settings, Plucky elevates group wagering and social sweepstakes into the 21st century, keeping players invested and offering more than just bragging rights. Under Sebastian's leadership, Plucky has garnered significant recognition, including being named EGR's 'Innovator of the Year 2024'. The platform has also secured strategic partnerships, such as its collaboration with Genius Sports to provide gamification partners with cash league capabilities. For those who prefer to watch the video version of this episode, please click here to be redirected to the CrossCheck Media channel on YouTube. Tune in to discover how Plucky is transforming the landscape of social betting and learn from Sebastian's entrepreneurial journey. Don't miss out on future episodes—subscribe to the CrossCheck Media channel on YouTube to stay informed:    / @crosscheckmedia   #Plucky #SebastianLewis #JamesBreslo #DoubleDownWithBreslo #SocialBetting #iGaming #FantasySports #PaidLeagues #SocialSweepstakes #FreeToPlayGames #EGRInnovatorOfTheYear #GeniusSportsPartnership #GroupWagering #DigitalPlatform #EntrepreneurInterview #BTT #CrossCheckMedia
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