Streamers and Creators - Beware of the Rise and Grind Mentality, Part 1 - Down the Rabbit Hole

Episode Transcript
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SPEAKER_00 (00:00):
How you grow, how do you get to levels of success in
content creation are verysimilar to how you grow in every
in anything else, where you needto have consistency and
patience, and you have to put inhard work and you have to have a
plan to grow here.
You have to do all of thosethings to be successful in just
about any other aspect of life,any other thing that you want to

(00:21):
do.
Welcome to Down the Rabbit Hole,a podcast for creators, where we
stream live every Wednesday, 8p.m.
on Twitter Spaces.
This is a big problem thatplagues a lot of streamers.
You get a little bit of tastefor what you're doing, you have
an idea where you want to go,and you start to have a little
bit of a success.

(00:42):
Maybe you make affiliate withina couple weeks, and you can
start to see that light.
You start to get more and morepeople, but then you find you
hit a little lull.
So you kind of double down andyou stream five times as much as
you were.
Everything you can do to try togrow.
And before you know it, you arestarting to get burnt out
because you can see that lightat the end of the tunnel, but it

(01:05):
doesn't seem to get any closerno matter how hard you work, so
you keep working.
And now you find yourself in agrind.
And that's what we're gonna talkabout tonight.
How to change the narrative ofthe grind mindset to an elevated
mindset.
There's a little intro.
Tyflerin, how are you doingtonight, sir?

SPEAKER_01 (01:22):
I'm feeling very productive and accomplished.

SPEAKER_00 (01:25):
This topic is a pretty good one, and I want to
get your your take on it.

SPEAKER_01 (01:31):
Yeah, absolutely.
And I remember bringing this upto you last week, and in
reference to one of yourprevious TikToks that really
struck a chord with me.
In that TikTok, uh, you said uhto any uh experienced or
aspiring streamers and contentcreators out there to be patient
and trust the process, and thatthis is really a long journey

(01:55):
that you have to be 100% uh inon.
And uh essentially what you saidthere with especially with
patience, that's the thing uhthat I want to highlight over
the whole grind uh mindset aswell.
And I think that's that what yousaid in that TikTok is all part

(02:16):
of having an elevated mindsetrather than the grind mindset of
like banging your head againstthe wall.
Oh, this topic was brought upbecause I was thinking about
what you said in a previous uhTikTok that you posted about
trusting the process and beingpatient.
And the emphasis that I want tofocus on is patience.

(02:36):
And that's the thing too, is uhwith the grind mindset, it's
essentially kind of like bangingyour head against the wall while
you and your previous TikTokwere was preaching like uh
taking breaks uh when necessaryand uh not to feel down on
yourself when uh you aren'tmaking the gains or traction uh

(03:00):
in streaming and contentcreation.

SPEAKER_00 (03:02):
The streaming journey, the content creation
journey, right?
We can talk about both becausethere is there's a lot of work
to do to get suc levels ofsuccess.
I think people get a little bituh they focus a little bit too
much on the those quick successstories.
People that were able to or thepeople that were able to grow
without uh going through all thesteps that myself and and uh

(03:25):
other people that do what I dopreach.
Um and they think that that'sall they have to do.
And when they realize thatthere's a lot more that goes
into it for the other 99.99% ofpeople um they uh become very
impatient.
They try a few things, and whenthey don't work out immediately,

(03:48):
uh they go ahead and eitherdeclare that it it was BS, that
it's not gonna work, and theyjust stop doing it.
Um but this is a journey, justlike anything else.
It takes time to be good.
Um, I have done some very goodthings in my my life, um, at a
job, in in various otheractivities, but they all took

(04:12):
practice.
They all took practice on a youknow, a lot of activities that
you do, they say that you haveto do them for like what 10,000
hours.
That was a big thing when I wasa developer, software developer,
is you had to do it for 10,000hours, so essentially five years
before you could be considerednot municipal an expert, but you
know, um very proficient.

(04:32):
Five years to be very good atwriting code.
Um, and there's a lot ofactivities like that.
But if you're not patient, ifyou don't teach yourself how to
be patient and to trust whatyou're reading, trust the proven
advice that you read or that youhear, you're going to find that
nothing's gonna work out foryou, and you're probably just
gonna end up quitting.

SPEAKER_01 (04:52):
Right.
And I think that's the issue Ihave with the grind mindset,
especially on your very lastpoint when you mentioned that
you run the risk of potentiallyquitting.
Um that's the thing, is likeyou're you're like kind of like
uh pounding your head againstthe wall, like uh I define the

(05:12):
grind mindset.
And it's sent uh I'll even uhpull up uh this quote here too.
Um the definition of insanity isdoing the same thing over and
over again and expecting theexact expecting a different
outcome and result.
And that's uh that's somethingthat ties into the grind
mindset.
And instead, we should be usingthe an elevated mindset to

(05:36):
innovate ourselves as creatorsif something isn't working,
experiment and branch out andtry something new.
The worst that could happen isuh you get uh the same or less
result, and it's back to thedrawing board.

SPEAKER_00 (05:48):
You're talking about the elevated mindset, and I
think one thing that I'velearned in my time doing content
creation is when I first gotinto it and it seemed like a
black box, like I mean, I don'tunderstand all this stuff,
there's a lot to learn.
Um, how do you grow?
Da-da-da-da.
There are some specific thingsto this um industry, to content
creation, that are are unique toit.
But how you how you grow, howyou get to levels of success in

(06:13):
content creation are verysimilar to how you grow in ever
and anything else, where youneed to have consistency and
patience, and you have to put inhard work and you have to have a
plan to grow here, you have todo all of those things to be
successful in just about anyother aspect of life, any other
thing that you want to do.
So, really, this this elevatedmindset is uh understanding that

(06:38):
there is no shortcut and thatyou have to put in the work, but
it doesn't have to be a grind.
If you know the playbook, if youunderstand the process that you
need to follow, it's not agrind.
You're just going through thesteps that you need to do and
you're being patient,understanding that sometimes
things are not gonna go yourway, and that you have to
readjust, or your your interestmight change a bit, and you have

(07:03):
to readjust.
But it doesn't have to be agrind, it's only a grind when
you don't know what you're doingand you're impatient.

SPEAKER_01 (07:09):
100%.
And I think that's the thingtoo, is having that balance
between optimism and saying, Iknow I can I have the
capabilities of doing this, butalso setting yourself realistic
circumstances of uh looking uhat the environment around and

(07:30):
saying, like, oh hey, like Ihave to commit some time to my
full-time job while also doingstreaming and content creation
on the side.
Maybe there's gonna be some dayswhere work will uh inevitably
get in the way, unfortunately,uh, but that's uh just the
reality of it.
But still keeping in the back ofyour mind that uh this is uh

(07:51):
something that I'm passionateabout, and maybe like I can't
dedicate it as much time uhtoday uh as I would like to, but
in the long run, I'll still havethis in my vision.

SPEAKER_00 (08:03):
You know, one thing that has always always worked
for me, um, and it took me along time to get to this point,
and that's why honestly, on theside note, that's why I love
doing this so much, why I lovecoaching, why I love uh
mentoring, why I love being uh,you know, a related note, why I
love being a father, because Ihave learned so many things in
my life.
I have been through a lot offailures to get to various

(08:26):
successes, and I love being ableto share with people the things
that I've learned, so hopefullythey don't have to go through
the same struggles that I did.
And whether that is streamingcontent creation, whether or
being an adult and teaching mykids how to do stuff, there's an
advantage that I feel I havethat I can help people.

(08:48):
And on this particular one,understanding that I know that I
can be successful because I wantto be successful and because I
know the steps that it's goingto take.
I don't wake up every morningwondering if I can be
successful.
I wake up every morning saying,When am I gonna be successful?

(09:08):
It's not a matter of if.
Because I know the steps and Iknow the process, and I and I'm
trusting that process, but I'mnot trusting it blindly, and you
shouldn't either.
The same as I tell everybody,don't just listen to every word
that I say, don't just listen toevery word that Ty Flo says,
don't just listen to any word,every word that Harris Heller
says, take them in, evaluate,see if they fit for your

(09:31):
situation, and then try to applythem.
And if you find at some pointafter you've you've given it,
you know, a sufficient amount oftime and you know how much
effort you're putting intowaiting, and you find it's not
quite what you thought, then youtweak it.
You don't throw it away, youdon't have to start over, you
tweak it.

SPEAKER_01 (09:49):
Absolutely.
I like how on that point whenyou said adjusting and tweaking
it to your personal schedule andyour personal life too.
I'll that's I'll even referencewhat Stribe said in a previous
down the rabbit hole episodewith you.
Um, that there's no realcookie-cutter solution or one

(10:09):
size fits all to contentcreation, because if there was,
everyone uh would be doing uhexactly what Harris Heller or
Devin Nash or like even Ninja.
I I'm uh looking at some of thenotes that I have right now uh
to define what hustle cultureis, it means putting work in or
a career above everything else,any second spent resting is

(10:30):
wasted time.
And my question for you is whatis your thought on that
definition of hustle culture andespecially how the second point
that any time spent uh outsideof that work or career is uh
considered wasted time, how thatcould uh be harmful, yeah.

SPEAKER_00 (10:51):
It absolutely can be harmful because that puts
somebody in a mentality of youknow that they can't stop, that
they have to constantly bepushing themselves, and anything
less than 100% is essentiallyzero.
It's a very binary mindset, andthat is not going to be helpful

(11:11):
to you mentally or growth-wisein the long run.
You need to be patient withyourself, you need to understand
your limits mentally andphysically as you're trying to
go through this.
Do not try to do subathons everysingle week, do not try to do
24-hour streams every singleweek.
You will burn yourself out.
Understand what you have to doand understand your limits.

SPEAKER_01 (11:34):
And uh to add on to your points, I'm looking at some
of the other um notes here fromthe article.
And quote uh, to quote it aswell, you might be on a mission
to break the glass ceiling, feellike you're in a competition
with your peers, um, and thatyou might uh feel like you have
to rush to get a deadline uhdone when really there's not

(11:57):
necessarily any deadlines tostreaming and content creation,
because it does come down tosubjectiveness, like uh
eventually we'll achieve like uhour goals or similar goals to
our peers and uh streamers thatwe look up to.
It's just a matter of when weachieve them, uh, get like like

(12:18):
you we talked about before, withgiven our current circumstances
or the environment around us.
So I think one of my main issueswith hustle culture and the
grind mentality is that itpaints the picture of content
creation as a competition whenit should be almost like a

(12:38):
collaborative storytelling,which is essentially what we're
doing right now with thispodcast.

SPEAKER_00 (12:43):
And when we say patience, you know, obviously
we've been saying that all nighthere, what's gonna determine
when you're gonna be successfulin is yes, your patience, but
also the level of of effort thatgoes into it.
Now, that doesn't mean you needto grind, it means you need to
understand that you know it'snot going to I we can't tell you
if it's gonna be uh a week, amonth, a year, ten years.

(13:04):
You don't really know.
Every circumstance is different.
The level of success thateverybody is going to achieve is
going to be different.
And for me to say otherwise, forme to say that every single
content creator is going to beas popular as ninja or make as
much money as XQC would beabsolutely disingenuous.
It is not possible for that tohappen.

(13:26):
But the way that you cancontinue on doing this without
feeling like you're in a grindis to, as we said before, set a
realistic goal for yourself.
And I don't just mean I want tohit you know uh 50 C C V this
year.
I mean a long a realisticlong-term goal.
What would you consider to besomething that would what would

(13:49):
you consider to be a success foryou?
Right?
What would you consider to be asuccess for you?
And then you want to set yourgoals to that, and then you want
to get a process, a strat mything just go out, a process, a
strategy behind that, and startworking towards it.
Now, you don't need to beimpatient because now you know
where you want to go.
And now, because you have yourprocess and a strategy set up

(14:11):
and you have a realisticlonger-term goal that you want
to achieve, it's not necessarilya grind, you're just going
through your steps, you're goingthrough your process.
So how it all really just comesfull circle.

SPEAKER_01 (14:22):
Uh, to really go down the rabbit hole on uh this
being like a part of the processand to set realistic goals for
yourself.
That's the thing that we talkedabout in previous episodes of
Down the Rabbit Hole is thatgrowth as a content creator is
not going to be linear orconstantly like gaining uh
viewers every single day or likeuh gaining a follow every day.

(14:46):
But understanding and acceptingthat setbacks or even plateaus
uh are simply a part of theprocess, uh, and that I'll even
uh give this as like a hot takefor streamers and content
creators out there thatstagnation should be embraced
and maybe use that as somethingto learn from.

SPEAKER_00 (15:06):
Um, and you are going to hit stagnation, and you
are going to hit that ineverything.
Content creation, whether you'restreaming or whatever you're
doing, isn't unique from thatstandpoint.
Every path, every growth,everyone's journey of growth is
going to be different, and yourpace of growth is not going to
be the same.
It's not going to be the same.

(15:27):
You're going to have some reallygreat periods of time where
you're growing fast, and thenyou're going to have periods of
time where it may feel likeyou're going backwards.
But as long as you're doing whatyou need to do, you need to
trust that process that you'regoing to get there.
You need to trust that.
Don't be blind if you seeyourself going backwards for a
long period of time, but trustthe process you're going to get
there.

(15:47):
You have to have belief, youhave to have faith in yourself.

SPEAKER_01 (15:49):
I believe so too.
Okay.
Um, there was one question Iwanted to ask of yourself and
also um our listeners here inchat.
What what would your reaction beif some or how would you respond
if someone said I respected yourgrind or I respected your
hustle?
While we know that they meanthat um in good nature and that

(16:12):
they that a lot of the time theygenuinely mean it.
The fact that we're talkingabout grind and hustle culture
and how it's harmful, how wouldyou react to it, or how would
you educate them on saying,like, hey, thank you for the
kind words, but also here's uhlike the reality of it, or
instead of saying this, let'shave a discussion about an

(16:33):
elevated mindset.

SPEAKER_00 (16:34):
Thanks so much for hanging out, everybody.
If you enjoyed this episode,make sure to like and share the
podcast.
Don't forget we are here everyWednesday on Twitter Spaces at 8
p.m.
If you have a comment or an ideafor a future episode, make sure
to drop us an email atdowntherabbithole at
elevated.media.
Thanks, have a great day.

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Streamers and Creators - Beware of the Rise and Grind Mentality, Part 1

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Streamers and Creators - Beware of the Rise and Grind Mentality, Part 1