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April 16, 2023 15 mins

If you are active on any social platforms, you know all about those verification badges. We have all at one point or another, wished we have one. But with recent changes to the system of verification across platforms, is their value the same as it always has been?

Yes, verification on social media can be valuable for individuals or businesses as it can provide various benefits, including:

  1. Credibility and authenticity: Verification on social media can provide a level of credibility and authenticity for individuals or businesses. A verified account can demonstrate that the account owner is legitimate, trustworthy, and notable in their field.
  2. Increased visibility: Verified accounts on social media platforms may receive higher visibility in search results or on social media feeds, which can lead to increased exposure and more followers.
  3. Protection against impersonation: Verification can help protect against impersonation or fake accounts, which can damage the reputation of the verified account owner.
  4. Access to exclusive features: Some social media platforms offer exclusive features or tools to verified accounts, such as analytics, early access to new features, or access to special support.
  5. Brand recognition: Verification can increase brand recognition and help build a brand's online presence.

Or, ate least it used to do all that. It's important to note that verification is not a guarantee of success or popularity on social media, and it should not be the sole focus of your social media strategy. It's important to continue to create high-quality content and engage with your followers to build a strong and engaged community.

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Down the Rabbit Hole is recorded live every Wednesday at 8pm EST on Twitter Spaces. Follow twitter.com/elev8dmedia to get notified of each upcoming episode.

Down the Rabbit Hole is a podcast for creators hosted by Moorph (youtube.com/Moorph) and TyFloRen (https://www.twitch.tv/tyfloren) and talks about deeper topics that effect the streaming and content creation industry. Whether you make content on Twitch, YouTube, Facebook, Tiktok, or others, we'll have a topic that affects you.

If you have questions, comments, or suggestions for future episodes, send an email to downtherabbithole@elev8d.media

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