ep 18: Maximize Your Online Presence with Cory Roletto and Serv Wahan

keywords:   Corey Roletto, WEO Media, dental marketing, SEO, social media, Google reviews, CRM, website optimization, dental practice, marketing strategies, Serv Wahan, Dr. Wahan, Dental Podcast, Medical Podcast   summary:   In this conversation, Corey Roletto, co-founder of WEO Media, discusses the evolution of dental marketing, focusing on the importance of SEO, social media, and Google reviews. He emphasizes the need for unique content, effective use of backlinks, and the significance of personal connections in marketing strategies. The discussion also covers the role of CRM systems in managing patient relationships and the impact of Google Ads on attracting new patients. Overall, the conversation highlights the necessity of integrating marketing into the daily operations of dental practices.   takeaways:

• Marketing is an essential part of a dentist's job.
• Social media has evolved significantly and impacts marketing.
• SEO requires unique content and effective backlinks.
• Google reviews play a crucial role in local SEO.
• Review velocity is more important than the total number of reviews.
• Negative key terming in Google Ads can save money.
• The doctor bio page is often the second most visited page.
• Heat maps can provide insights into website user behavior.
• Personal connections can influence patient choices.
• Schema markup is vital for effective SEO.

titles:

• Navigating Dental Marketing with Corey Roletto
• The Intersection of Dentistry and Digital Marketing
• SEO Strategies for Dental Practices

Sound Bites:

• "It's a wild west right now."
• "Content needs to be unique."
• "Review velocity is key."
• "Negative key terming is essential."
• "Your doctor bio page is crucial."
• "Schema is vital for SEO."

Chapters:   00:00 Introduction to Corey Roletto and His Background 03:06 The Evolution of Social Media and Its Impact on Marketing 05:57 Understanding SEO: Backlinks and Content Creation 09:10 The Importance of Google Reviews and Local SEO 11:54 Leveraging CRM for Patient Management 14:47 The Role of Google Ads and Negative Key Terming 17:59 Utilizing Heat Maps for Website Optimization 20:56 The Significance of Personal Connection in Marketing 24:06 Conclusion and Final Thoughts on Marketing in Dentistry