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January 11, 2022 36 mins

Meet Shauna Armitage, a mom of four, military wife, host of the Startup Renegades podcast, and successful entrepreneur.  As a fractional CMO for early startups, she has helped her clients achieve results like a 400% increase in website conversions and a 220% growth in sales.

Important takeaways:

  • How she overcame losing her dream job … “I woke up one day and couldn't access my email. I had three little kids at home at the time … I lost this job that I loved. And it just changed everything …it was heartbreaking. This was three weeks before my husband left for a six-month deployment.”
  • 3 things you need to have a successful marketing campaign and 1 of the biggest marketing mistakes business owners make 
  • How she manages being a successful entrepreneur while being a mom of four kiddos
  • Relationship marketing funnels
  • Startup vs small business
  • Brand partnerships


"We like to put entrepreneurship on a pedestal and we make it look so sexy. And having these moments where founders are saying things like, that was tough, or I failed, or that was the fifth time I failed.  Hearing from successful people that they've had those moments and that they've moved on to do something successfully, I think is probably the most inspiring thing." ~Shauna Armitage

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