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November 27, 2025 40 mins

After serving in the Air Force, Billy Rudd spent over two decades leading massive teams in corporate America. On paper, he had everything figured out. He had a great title, a solid paycheck, and constant travel. But something had to give. With two growing kids and a business idea that wouldn't leave him alone, Billy took the leap and turned his side hustle into a full-time gig.

In this episode, he shares what it takes to walk away from "safe," how his military background shaped his leadership style, and why authenticity matters more than marketing. He also talks about bringing his kids into the business, the lessons they're learning, and what it means to finally have control over his own time.

Timestamps:

  • 00:03:00: How Billy's Air Force years shaped his mindset
  • 00:07:30: Leaving the corporate world for something meaningful
  • 00:09:45: The origins of Cloud Splitter Coffee
  • 00:14:30: Authenticity, community, and building a real brand
  • 00:26:45: Involving his kids and finding balance at home

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