Jared Orton, the innovative President of the Savannah Bananas baseball team, joins us on this episode of Driving Ahead, the NADA podcast. The Bananas are known for revolutionizing the fan experience, so we embark on a deep dive into the world of exceptional customer engagement. We explore the Bananas' journey to success, emphasizing the importance of creating remarkable moments, competing for people’s attention, and reshaping the traditional baseball game to delight fans at every touchpoint – all while dissecting the parallels between sports and business in providing value to fans. Listen in to learn how to turn customers into brand evangelists! Press play and make sure you don’t miss this fun and fascinating episode.
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Presented by The National Automobile Dealers Association
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