Rates aren’t going up. Costs are. That means your tech strategy can’t wait.In this episode of Driving Forward, Nate Johnson, Robert Bain, Jennie Malafarina (Virago Marketing), and Lexi Farris (Upwell) break down how freight leaders are responding and why those who delay tech adoption are falling behind.We cover:👉 Culture change vs. tech adoption👉 How to do more with less (without burning out your team)👉 AI hype vs. real ROI👉 Why strategic back office automation is the new power move👉 What to watch in M&A, market trends, and venture capitalWhether you're leading a fleet, brokerage, or tech team, this episode is a must-watch.🎧 Listen in. Share it with your team. Then ask yourself: is your business built for what’s next?00:00 Introduction and Welcome to Lexi & Jennie05:14 Guest Introduction: Lexi Ferris07:02 Freight Tech and Strategy17:42 Industry Insights and AI Discussion33:12 Tech Industry Insights and VC Investments38:36 Economic Indicators and Market Predictions52:31 Upcoming Events and Final Thoughts
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