Surviving Freight’s Ups & Downs with Marketing That Steadies the Ride

The freight market is full of challenges right now—but with the right marketing strategy, carriers, brokers, and freight tech companies can steady the ride and set themselves apart.In this episode of Driving Forward, host Nate Johnson sits down with Whitney Cowell and Jennie Malafarina of Virago Marketing to talk about how smarter marketing can fuel growth, even in a tough season for trucking and logistics.Together, they dig into:

• Why adaptability is today’s most powerful strategy
• How freight companies can sharpen their messaging and stand out in crowded markets
• Misconceptions about trade shows, budgets, and “doing it all”
• The role of personal branding, storytelling, and niche focus in winning business
• How technology is changing SEO, advertising, and driver recruiting strategies

Whitney and Jennie bring real-world experience working with carriers, brokers, and freight tech firms, offering practical insights trucking leaders can apply right now.🎙 Driving Forward brings you real conversations with leaders in freight, technology, and logistics to help you navigate the road ahead.