What Trucking Leaders Are Really Saying: Straight from the Land of 10,000 Lakes

In a market this brutal, survival isn’t guaranteed. But the smartest fleets are already planning for the rebound.At the MTA Annual Conference, we heard firsthand how carriers are adapting, investing, and leading through uncertainty and we’re breaking it all down in this episode.In this episode, Nate Johnson is joined by GLCS’ Susan Mayo and Pete Mata for a boots-on-the-ground recap of the MTA Annual Conference in Alexandria, MN.🎙️ Inside the episode:

• Why thriving starts with surviving and how to prepare for a market rebound
• The “pit crew” mindset: building strong internal teams to stay agile
• Freight fraud and cybersecurity threats that are hitting carriers hard
• Rebuilding driver relationships in a post-ELD, AI-enabled world
• Why human capital and automation both play critical roles in fleet growth
• The true cost of not knowing your numbers and why it’s time to fix that

Plus, reflections from keynote speakers April Lewis and Dave Williams (Knight-Swift), youth workforce initiatives from MTA, and a look at how GLCS is helping fleets tighten operations and prepare for what’s next.Whether you’re running 10 trucks or 1,000, this episode is packed with the insights, strategies, and hard-won lessons every trucking exec needs to hear right now coming out of the MTA Annual Conference.