Major Najeeb Muhaimin transforms personal tragedy into agricultural triumph after Hurricane Katrina displaced his family from New Orleans. This Georgia Army National Guard veteran discovered an unexpected path to entrepreneurship through hibiscus farming.
As co-owner of Pride Road, Najeeb revolutionized American agriculture by becoming one of the first commercial hibiscus operations in the US. With 20 acres in production and 500+ acres available through partnerships, Pride Road produces 30-40 thousand pounds annually with complete vertical integration from seed to shelf.
Host Teasha Cable explores how military principles shaped Najeeb's approach to building a comprehensive food business including teas, jellies, sodas, and chutneys. The company operates its own processing facility in Lithonia, Georgia, earning recognition as a Flavor of Georgia finalist while securing USDA grants.
Discover how Najeeb balances active military duty with pioneering a new agricultural commodity and his decision-making framework of "keep it simple and follow the rules."
Learn more: prideroad.com
Follow Najeeb on LInkedIn
Follow Teasha on LinkedIn
Learn more: CModel.io
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