Join Teasha Cable as she explores the strategies behind successful business decision-making. In this episode, Ajay Gupta, CEO of Starista Global, shares how he built a data-driven marketing company from a 2-person startup (from his apartment) to nearly 200 employees across three continents.
Discover his transparent approach to client relationships, why saying "no" sometimes creates long-term success, and how authentic human connections drive business growth.
Ajay reveals his decision-making framework, the importance of ideal client profiles, and why Table 39 networking moments matter more than targeting Fortune 500 companies.
Learn about identity graphs, personalized marketing at scale, and building teams that maintain consistency whether you're in San Antonio or Portland. Real insights from a founder who prioritizes honesty over quick profits.
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