12 Supplement Trends in 2026 (Part 1 of 2)

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2026 Supplement Marketing Trends

The supplement industry is shifting faster than ever before, and the brands that miss what's happening are going to watch their sales decline year after year while their competitors dominate.

In this two-part series, we're breaking down the twelve major trends that will completely reshape how supplements are sold, who buys them, and what actually succeeds in 2026 and beyond.

Part one covers six game-changing trends: gaming supplements exploding to serve three billion gamers worldwide, plant proteins finally dethroning whey, women's health becoming a $77 billion opportunity, postbiotics revolutionizing gut health, brain supplements going mainstream beyond biohackers, and longevity moving from anti-aging to pro-longevity optimization.

You'll learn why each trend matters, who's buying, what the buying psychology looks like, and how to position your brand to capitalize on these shifts. Plus, six action steps you can implement immediately to future-proof your supplement business.

The companies that adapt to these trends will dominate their categories. The ones stuck in the old playbook will become the Blockbuster of supplements. Which side do you want to be on?

Tune in next week for part two covering trends 7-12.

If you're interested in working with me and my team to improve your supplement business. You can learn more at my website https://creativethirst.com

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