This week on the show, Sam Brand from Six Lava joins me to talk about branding. Most of you probably have a good idea of what goes into building a strong brand, but in this interview we get really deep into the weeds of what separates a good brand from a bad one as well as how to find the perfect alignment between your brand and customers.
Connect with Sam:
SixLAVA
sam@sixlava.com
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Dateline NBC
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CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.