269 Ryan Dohrn on selling value, overcoming price objections, and reviving advertiser workshops

Local advertisers are drowning in a sea of digital choices, overwhelmed by ever-changing marketing trends and unsure where to invest their dollars. Yet, many media companies have abandoned one of the most effective ways to educate and engage them—advertiser workshops. In a recent E&P Reports interview, media sales expert Ryan Dohrn made a powerful case for why now is the time to bring them back. “Most advertisers don’t actually understand how marketing works today,” he explained. “If you’re not the one teaching them, someone else will be.” The takeaway? Local publishers must step up, lead the conversation, and reclaim their role as the trusted marketing experts in their communities.

 

Access more on this episode’s landing page, at: https://www.editorandpublisher.com/stories/ryan-dohrn-on-selling-value-overcoming-price-objections-and-reviving-advertiser-workshops,254105