Robert Whitehead believes the news industry is entering a make-or-break era defined by AI disruption, collapsing platform traffic and growing public distrust. In a conversation with E&P, he said generative AI is "as transformative as electricity" and warned that publishers are still distracted by "shiny objects" instead of rebuilding the fundamentals that audiences actually value. His new report, authored for the INMA, outlines why newsrooms must urgently rethink distribution, trust and brand experience in order to survive. And unless publishers rapidly differentiate their value and restore confidence in their journalism, he argues they risk losing relevance at the very moment democracy needs them most.
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