B2B strategy to amplify your expertise.


September 12, 2023 42 mins

As the Senior Writer and Producer of Red Hat podcasts, Kim Huang's team has produced some of the most iconic podcasts for enterprise organizations. At that level, there's a lot of pressure to be excellent, there are many stakeholders, and there's even company politics to navigate.

So how does she do it? And how can any marketing agency (not just podcast agencies) work best with Fortune 500 companies?


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In the book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will Guidara shares the story of how Eleven Madison Park leveraged legendary experiences to become recognized as one of the best restaurants in the world.

Today, Dustin Prescott and Jason Gillikin discuss how ANY industry can create Unreasonable Hospitality, both for clients and team members.

Dustin Prescott on LinkedIn


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Today we dig into the world of coworking with DeShawn Brown, CEO of Coworks, and discover how businesses and personal brands can harness the power of coworking spaces to amplify their expertise, connections, and partnerships.

Coworking spaces are becoming hubs for collaboration, innovation, and community engagement - and you don't have to be a member to be involved.

Coworks on ⁠LinkedIn⁠ | ⁠Instagram⁠

Today's ep...

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Podcast Raleigh has partnered with Earfluence, and we're excited to share Hayes & Ashton's first video podcast!


Today, Lauren Kennedy Brady shares her journey from a successful Broadway career to making great theater in her hometown. Hear her touching memories of growing up in Raleigh, filled with shows, Broadway weekends, and the magic of theater. Tune in to find out about Theatre Raleigh's new state-of-the-ar...

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"The best time to start was probably in 2020 or 2021. The next best time to start is today is yesterday, is tomorrow, is as soon as possible. Go and record and hit post - and just start."

Let’s discuss the power of TikTok as a marketing tool. Today, Samantha Lenger shares her expertise as a social media consultant for startups, emphasizing the importance of building organic communities online. She reveals some common mist...

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As President of iHeartRadio Raleigh, Michael Burger works with clients to find the right sponsorship fit on iHeart's radio channels and over 1,000 podcasts. But that's just a small part of what iHeart offers - and it all starts with understanding a company's goals.

Today, Michael delves into the challenges of capturing consumer attention in a fast-paced digital landscape, offering strategic insights on emotionally...

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Jeb Burt has found success by repurposing video content over many different platforms, especially Snapchat. Yes, Snapchat! Today, Jeb joins us to share his tricks for short-form-videos, leveraging social media, and finding your right audience.

Jeb is the CEO of Burt Media, a creative media company built for now.

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

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In 2017, Kelley Dubois needed a professional change. As a former elementary teacher, her pay was structured and limited - but she wanted something that would pay her based on performance, so she decided to take the real estate test and throw herself into the industry.  Here's her story.
On this episode, we discuss:

  • The interview mistakes real estate agents are making
  • When it's time to change firms
  • Building a per...
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Throughout her career, Hayley Rogers is usually the first financial person hired at a startup. And when she gets there, things can be a little messy. Find out what mistakes she sees founders making, and what all businesses can be doing better in knowing their numbers to make strategic moves.

Hayley Rogers is the VP of Finance at VisionPoint Marketing.

Today's episode is filmed at the Earfluence Podcast Studio in Downt...

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If you're a founder thinking of raising capital, you can view it in 3 stages - getting connected to the investor, making the pitch, and doing your due diligence. As managing partner of Cofounders Capital⁠, Tim McLoughlin has seen thousands of pitches and invested in dozens of companies, and today he's giving you advice on how to elevate your capital-raising strategy.

Today's episode is filmed at the Earfluence Podc...

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David Shaner's first job was the company he founded, Offline. Over the last 11 years, David has raised millions and pivoted the company several times, learning some hard lessons along the way. Hear his story and his advice for finding the RIGHT investors to partner with on today's episode.

You can sign up to join Offline Restaurant Club (currently in Charlotte, Raleigh, Durham, Nashville, and Tampa Bay) at LetsGetOffli...

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Startup founders typically don't have a whole lot of time or money, but they need to get the word out about their product or service. So how can they do that with limited resources?

Mikaya Thurmond on LinkedIn | Instagram | VSC PR

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

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Failure in business and in life is inevitable. But how do we get back up again and learn from our mistakes. Former NFL player Marques Ogden joins us to share his riches-to-rags-to-riches-to-rags story, and what he's doing now to rebuild.

Listen to Marques on his podcast, Get Authentic with Marques Ogden

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

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When Maggie Kane started telling people about her dream of opening a pay-what-you-can cafe in the heart of downtown Raleigh, most people thought she was a little loony. But others believed in her vision, and they were willing to do what it took to make her vision a reality. They donated money, equipment, and their time to build not only a restaurant, but a community cafe where all are welcome.
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Easterseals UCP is serving thousands of people in this community - people with disabilities, Autism, and other behavioral challenges. With 2,300 employees, the depth of work and support they provide is as impressive as it is heart-warming. Today, we hear from two of those team members, Laurie Nederveen and Marta Quintana, as they share both their whys for joining Easterseals UCP and some of the programs they're focused on.
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You've probably heard of Habitat for Humanity, but there are so many common misconceptions about what Habitat is all about. For example, Habitat does NOT give away homes - it provides a path for affordable homeownership and building equity. Today, Habitat for Humanity of Orange County President and CEO Jennifer Player talks to Marcus Ginyard about the mission and the exciting new community in Chapel Hill, Weaver's Grove.
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Thorne Daubenspeck is the Executive Director at Band Together. Since 2001, Band Together has used the power of live music to donate over $11 million to Triangle area nonprofit organizations. Nesha Daubenspeck is the Community Outreach Director for 1ofUs, which provides assistance that directly impacts the lives of patients with breast and other gynecological cancers. Together, this power couple is impacting thousands of lives in t...
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Brooke Dickhart's dad (Joel) was a 20-year Navy Seal, who passed away tragically after a battle with PTSD and all the demons that come along with it. Brooke saw how much her dad struggled when coming back into life at home, and she wanted to help other veterans in any way she could - so in 2015, she founded The Joel Fund.
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September 7, 2022 1 min
Charity Champions is taking over the Earfluence Podcast! In this mini-series, we focus on amplifying our voices for good by featuring some of the amazing charities in the Triangle area of North Carolina. We challenge every one of you listening to go make a difference - whether that's donating, volunteering, or simply sharing these episodes with your networks, even the smallest action change a life for the better.
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We have been taking a break from this podcast to work on a new podcast coming out soon called Charity Champions, where we feature charities in our community who are doing amazing things. We don’t do enough, so learning more about the people behind these causes and how we can get involved has been awesome, and we can’t wait to share with you. But until then, check out one of the new podcasts we launched recently. This one is call...
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