Earfluence: Amplify Your Expertise with Podcasting

Building an audience through social media can be pretty overwhelming for everyone, especially all of us who are busy and didn't exactly grow up with social media.  

Many of us just don't want to have to learn and spend time on one more thing.  But at the same time, we want to know how to build an audience for our businesses and personal brands.

So how can we do it? 

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Chris Leithe and Dr. Aaron Dinin have created Audienc...

The Podcast Ally Podcast is hosted by Dr. Sarah Glova, who's on a mission to find out how to be the best podcast guest. This is episode 1 of season 2! (Subscribe)

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As the Founder and CEO of LawPods, Robert Ingalls has seen thousands of guest pitches - and they're mostly a complete waste of his time.  The potential guest or their publicist meant well, but too often the pitches are spray-and-pray, copy-and-paste, and TL;DR....

When you think about personal branding, does your chest tighten up a little bit because it means you have to be performative on the approximately 6.7M platforms out there? YouTube, Reels, LinkedIn, TikTok, Twitch, X, newsletters, blog posts, podcasts...and the list goes on.

Personal branding can feel intimidating, but according to Ashia Skye, it doesn't have to be that way - personal branding can be as simple as show...

It's easy to approach another business owner and say "Hey if we can refer you, we get X% of the revenue, and vice versa."

But those relationships rarely work, because it's not YOUR job to sell for the other company, and it's not THEIR job to sell for yours. Both parties need to focus on what they do best.

So how can we create business partnerships that truly matter?

Let's find out from two CEOs who recently ...

With NC Tripping, Christina Riley and her husband Carl Hedinger make a living - and provide for their two kids - through influencer marketing. Today, Christina answers some of the tough questions like "How do brands quantify ROI?" and "How do you even start a brand relationship?", and she unveils some of her secrets to success.

Today's episode is hosted by Cee Cee Huffman, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠...

As a startup investor at Primordial, Jenn Summe is the queen of getting coffee with founders. And in many of those conversations, the question she gets asked is, "How can I market my startup when every dollar (and every minute) is critical?"

Let's find out!

Today's episode is hosted by Cee Cee Huffman, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Durham.

Register to attend the Easte...

In a digital world flooded with videos, how can any business or personal brand get noticed?

Today we're joined by Aaron Lympany, founder of Rhymes Video, who shares his insight into creating the perfect balance between creativity and strategy, how to tell compelling stories through videos, and understanding the ever-changing algorithms and platforms.

Today's episode is hosted by Cee Cee Huffman and Carson Barclay...

Are you ready for some next-level storytelling from French/West/Vaughan CEO Rick French? Buckle up!

How about the time TSA wouldn't let him through with the original cowbell from "Don't Fear the Reaper"?

Or when he had Dwayne "The Rock" Johnson ready to play the lead in a movie he was producing, only to bail at the last minute? (But then something better with "The Rock" would come along years later)

Or why Rick and Melissa...

As the Senior Writer and Producer of Red Hat podcasts, Kim Huang's team has produced some of the most iconic podcasts for enterprise organizations. At that level, there's a lot of pressure to be excellent, there are many stakeholders, and there's even company politics to navigate.

So how does she do it? And how can any marketing agency (not just podcast agencies) work best with Fortune 500 companies?

Let's find o...

In the book Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect, Will Guidara shares the story of how Eleven Madison Park leveraged legendary experiences to become recognized as one of the best restaurants in the world.

Today, Dustin Prescott and Jason Gillikin discuss how ANY industry can create Unreasonable Hospitality, both for clients and team members.

Dustin Prescott on LinkedIn

Today we dig into the world of coworking with DeShawn Brown, CEO of Coworks, and discover how businesses and personal brands can harness the power of coworking spaces to amplify their expertise, connections, and partnerships.

Coworking spaces are becoming hubs for collaboration, innovation, and community engagement - and you don't have to be a member to be involved.

Coworks on ⁠LinkedIn⁠ | ⁠Instagram⁠

Today's e...

Podcast Raleigh has partnered with Earfluence, and we're excited to share Hayes & Ashton's first video podcast!

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Today, Lauren Kennedy Brady shares her journey from a successful Broadway career to making great theater in her hometown. Hear her touching memories of growing up in Raleigh, filled with shows, Broadway weekends, and the magic of theater. Tune in to find out about Theatre Raleigh's new state-of-the-art f...

"The best time to start was probably in 2020 or 2021. The next best time to start is today is yesterday, is tomorrow, is as soon as possible. Go and record and hit post - and just start."

Let’s discuss the power of TikTok as a marketing tool. Today, Samantha Lenger shares her expertise as a social media consultant for startups, emphasizing the importance of building organic communities online. She reveals some common mista...

As President of iHeartRadio Raleigh, Michael Burger works with clients to find the right sponsorship fit on iHeart's radio channels and over 1,000 podcasts. But that's just a small part of what iHeart offers - and it all starts with understanding a company's goals.

Today, Michael delves into the challenges of capturing consumer attention in a fast-paced digital landscape, offering strategic insights on emotionally en...

Jeb Burt has found success by repurposing video content over many different platforms, especially Snapchat. Yes, Snapchat! Today, Jeb joins us to share his tricks for short-form-videos, leveraging social media, and finding your right audience.

Jeb is the CEO of Burt Media, a creative media company built for now.

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

Register to attend...

Throughout her career, Hayley Rogers is usually the first financial person hired at a startup. And when she gets there, things can be a little messy. Find out what mistakes she sees founders making, and what all businesses can be doing better in knowing their numbers to make strategic moves.

Hayley Rogers is the VP of Finance at VisionPoint Marketing.

Today's episode is filmed at the Earfluence Podcast Studio in ...

If you're a founder thinking of raising capital, you can view it in 3 stages - getting connected to the investor, making the pitch, and doing your due diligence. As managing partner of Cofounders Capital⁠, Tim McLoughlin has seen thousands of pitches and invested in dozens of companies, and today he's giving you advice on how to elevate your capital-raising strategy.

Today's episode is filmed at the Earfluence Podcast...

David Shaner's first job was the company he founded, Offline. Over the last 11 years, David has raised millions and pivoted the company several times, learning some hard lessons along the way. Hear his story and his advice for finding the RIGHT investors to partner with on today's episode.

You can sign up to join Offline Restaurant Club (currently in Charlotte, Raleigh, Durham, Nashville, and Tampa Bay) at LetsGetOffl...

Startup founders typically don't have a whole lot of time or money, but they need to get the word out about their product or service. So how can they do that with limited resources?

Mikaya Thurmond on LinkedIn | Instagram | VSC PR

Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.

Register to attend the Easterseals UCP | Port Health Miracle Moments Luncheon - Raise funds and awar...