It's easy to approach another business owner and say "Hey if we can refer you, we get X% of the revenue, and vice versa."
But those relationships rarely work, because it's not YOUR job to sell for the other company, and it's not THEIR job to sell for yours. Both parties need to focus on what they do best.
So how can we create business partnerships that truly matter?
Let's find out from two CEOs who recently started a partnership that could change the trajectory of their businesses - Matt Sheehan from Exhale and Dean Sackett from Homestead Building Company.
Today's episode is hosted by Jason Gillikin, and filmed at the Earfluence Podcast Studio in Downtown Raleigh at The Commons.
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