Earley AI Podcast - Episode 68 - Composable Intelligence: Rethinking Customer Data with Seth Earley and Abhi Yadav

In this episode of the Earley AI Podcast, host Seth Earley sits down with Abhi Yadav, founder of iCustomer AI—a cutting-edge composable decision intelligence company. With a deep background in enterprise technology, Abhi pioneered the Customer Data Platform (CDP) category and is now leading innovation in advanced multigraph frameworks and customer intelligence. He is also an advisor to leading data management organizations and is passionate about helping brands reshape how they connect with customers by making data truly "AI-ready."

Together, Seth and Abhi explore the evolving landscape at the intersection of AI, data, and enterprise maturity. They dive deep into the challenges and opportunities organizations face as they strive for higher levels of decision intelligence, highlighting both the technical and strategic shifts driving the industry forward.

Key Takeaways:

• The evolution from traditional MDM (Master Data Management) and CDP platforms toward a “knowledge engineering era” powered by AI and multi-graph architectures.
• Why a single source of truth is more about a unified, reconcilable semantic layer than a single data repository.
• The importance of developing robust taxonomies, ontologies, and knowledge graphs to contextualize customer data and orchestrate intelligent decisioning at scale.
• Clear definitions and distinctions between zero-party, first-party, second-party, and third-party data—and why they matter for privacy, compliance, and effective marketing.
• Challenges enterprise leaders face in scaling decision intelligence, especially in determining the right balance of human and machine-led decisions.
• The emerging need for "decision lineage": tracking not only what data was used, but how and why decisions were made, for compliance and transparency.
• Advice for founders, technologists, and enterprise leaders: avoid the hype and focus on solving real, specific problems before building platforms or dreaming of category creation.

Insightful Quote from Abhi Yadav:

"Don't follow the hype, follow the real problem. There are still so many real problems—and the more specific that problem is, the more impact you can make. Platforms and categories come later; start with solving measurable problems today."

Tune in for a thoughtful, actionable conversation on unlocking the true potential of enterprise AI and creating data architectures that drive meaningful impact.

Thanks to our sponsors:

• VKTR
• Earley Information Science
• AI Powered Enterprise Book