Alex Vander Hoeven (CEO, Race Roster and General Manager, Asics Running Apps)

In this month's interview episode Tony and Eli have on a man who is such a big fan of the podcast that he once sponsored it, Race Roster CEO and General Manager of Asics Running Apps Alex Vander Hoeven.

Alex tells the guys about the early days of Race Roster, and how he and his fellow founders originally intended to start a race, not a technology company. They talk about how Race Roster's purchase by Asics happened at a fortuitous time, as it has allowed Race Roster to invest in its products and people during the pandemic, when not all companies are able to do so.

They then do a deep dive on race tech--Alex tells the guys what Race Roster features are underutilized by races, and also how we're just scratching the surface of what technology can do to make RDs' lives easier and runners' race experiences better. Alex is the closest thing the running industry has to a futurist, so there are some great takeaways in this episode for anyone who wants to know where the industry is headed.

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