Ease & Impact: Thriving as a Solopreneur
Take control of your digital business and life as a solopreneur. This is your weekly dose of practical advice for the solo business journey, wherever you’re at. Join us as we explore practical strategies to overcome challenges, streamline your business to maximise your impact, pivot through uncertainties, and build lasting professional success without sacrificing personal wellbeing.
Episodes
Ever feel like you're scrambling your business strategies around, hoping something will click? You're implementing tactics that worked for others, following frameworks you found online, but somehow you're still stuck—or more confused than when you started. This week's episode explores why learning business fundamentals matters for sustainable growth, using an unexpected teacher: a Rubik's cube.
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Most solopreneurs have no idea where their customers actually come from or how long their sales cycle really is.
In this episode, we break down simple customer journey tracking methods that reveal which marketing efforts actually lead to sales—and which ones are wasting your time.
Discover how to set up basic tracking systems using email automation and simple spreadsheets, understand your real sales cycle leng...
In this episode, we tackle one of the biggest productivity killers for solopreneurs: social media comparison.
If you've ever found yourself doom-scrolling through Instagram only to end up feeling behind and inadequate, this episode is for you. We explore the overnight success myth that's paralyzing entrepreneurs and share practical strategies to reclaim your focus and build momentum in your own business.
This episode challenges the "email weekly or fail" mentality that's become gospel in the business world.
Discover how to maintain meaningful connections with your email subscribers without burning out on rigid sending schedules.
Learn why your audience doesn't actually want daily emails clogging their inbox, and how to create a sustainable email strategy that works with your existing content creation workflow—n...
Ever catch yourself scrolling through other entrepreneurs' updates, feeling like you're "so far behind"?
If you're struggling with getting consistent clients or feel like everyone else has it figured out while you're still figuring things out, this episode is for you.
That constant feeling of being behind might be costing you more than you realize - it's stopping you from seeing what's valuable about exa...
Feeling overwhelmed as a one-person business? You're not alone.
In this eye-opening episode, Frankie reveals why the very independence that drew you to solopreneurship might be the biggest obstacle to your business growth. Through personal stories and research-backed insights, discover why 72% of entrepreneurs experience burnout and over a quarter struggle with loneliness and isolation - a...
Drowning in digital noise as a solopreneur?
This episode reveals how constant information overload is silently killing your productivity and creative thinking. Discover why silence isn't just golden—it's your secret competitive advantage in building a sustainable solo business.
From Pedro Pascal's AirPods commercial to groundbreaking neuroscience research, the episode explores the hidden cost of our always-on ...
Microphone options for podcasting? Learn why your phone might deliver better podcast quality than you think, and how to choose budget recording gear that actually works for solopreneurs and content creators.
Episode Summary
What happens when you go on holiday and forget your podcast microphone? In this episode, discover how I turned this equipment disaster into a learning opp...
If you've ever found yourself worrying about a slow week in your business, this episode is for you.
This isn't about positive thinking or pretending problems don't exist. Instead, Frankie offers real strategies for working with your anxiety rather than against it, including techniques that have helped her move from panic mode to a more grounded approach to business ups and downs.
Key Takeaways
🧠&nb...
Tired of handling all your course marketing solo? This week's episode reveals how solopreneurs can create sustainable affiliate marketing systems that turn past clients into passionate course promoters. Learn practical strategies for building affiliate programs without expensive software or complicated tech setups.
What You'll Discover in This Episode
Stop letting work bleed into family time and family chaos derail your business goals. Learn how to build a profitable solopreneur venture that actually works around school pickup, bedtime routines, and real parent life.
Key Topics Covered
Sustainable Business Routines for Working Parents
- Why work-life integrati...
Discover why your nighttime scrolling, binge-watching, and phone games aren't just harmless distractions – they're quietly sabotaging your solopreneur success. Host Frankie J reveals the uncomfortable truth about avoidance patterns that keep solo business owners stuck, overwhelmed, and wondering why everyone else seems to have it figured out.
What You'll Learn in This Episode:
🎯 The Hidden Cost of...
Ready to build an email list that actually converts?
In this episode, Frankie J breaks down how to create your first automated email marketing sequence without spending a dime. Learn the exact 5-email framework that turns curious visitors into paying clients, even if you're starting with zero subscribers and zero budget.
Key Takeaways
The Value Staircase Method
Instead of immediately pit...
Ready to transform how you show up in your life and business?
In this episode, host Frankie J reveals the simple energy flow system that revolutionized her 8-year solopreneur journey and helps her show up with more presence, power, and ease.
Discover how two meaningful tattoos became the daily operating system for better energy management—and learn how mastering the art of giving and receiving will elevate how you show up ...
Ready to scale your course or coaching business without burning out? In this episode, Frankie J reveals exactly which time-draining tasks to automate so you can scale sustainably without losing the personal touch.
Key Topics Covered
Why Scaling Shouldn't Mean Sacrificing Your Sanity: How the right automation strategy lets you serve more clients whil...
In this episode of "Ease and Impact: Thriving as a Solopreneur," host Frankie J shares her journey from experiencing camera anxiety to building camera confidence. She reveals five practical strategies that transformed her and her clients' on-camera presence and can help you confidently create video content for your business without the overwhelm.
What You'll Learn:
Learn how to push past your fears, debunk common visibility myths, and develop authentic confidence that you can use to create more impact with ease.
In this episode of "Ease and Impact: Thriving as a Solopreneur," Frankie explores why talented entrepreneurs hide their brilliance and how overcoming visibility fears can be the breakthrough your business needs.
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Trying to be everywhere, but struggling with time to create content? Learn how to create more impact without tripling your workload. This episode reveals how to transform one piece of content into 10 marketing assets using strategic repurposing techniques and AI tools.
Key Takeaways:
- Transform one podcast episode into 10 different marketing a...
Show Notes
Episode Summary
In this insightful episode of "Ease and Impact: Thriving as a Solopreneur," host Frankie J tackles the common challenge many digital entrepreneurs face: knowing what to do but failing to take action.
Through a relatable personal story about her five-year-old son learning the importance of wearing socks, Frankie illustrates how kn...
Learn 3 simple Facebook ad strategies that build your awareness, position you as an authority and generate leads for pennies.
Show Notes:
In this episode of "Ease and Impact: Thriving as a Solopreneur," we explore how to escape the content creation hamster wheel by leveraging strategic Facebook advertising. If you're tired of constant posting and manual outreach, these three cost-effective ad strategies can transf...
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